Originally Published on Nov 21, 2013 It took a dedicated team to create such a great product: DB2 10.15 with BLU Acceleration. IOD 2013 was focused on featuring the greatness of the product by "painting the conference blu"! Kudos to all involved... your hard work was noticed!

1. BLU at IOD:
The conference was painted BLU!

2. •12951 registered, up 8%
•6849 Customers & BPs, up 8%
•61 press representing 29 countries
•60 analysts from 29 firms

3. CROWDS!

4. Introductory Level BLU Sessions
•Customer Experiences with DB2 BLU Acceleration - Berni Schiefer
•The DB2 Compression Evolution: How DB2 is Leading the Way in
Database Compression Technology - Tina Lee
•Key Concepts for Using IBM DB2 with BLU Acceleration - Tina Lee
and Gopi Attaluri
•See blog: BLU Acceleration at IOD 2013

5. Workload Management for BLU Acceleration in DB2 10.5 - David
Kalmuk – see Dave’s blog for more information.

6. To the Cloud Using IBM DB2 with BLU Acceleration - Leon
Katsnelson – see Leon’s blog for more information.

7. More about Cloud
Using IBM DB2 with
BLU Acceleration

8. More about Cloud
Using IBM DB2 with
BLU Acceleration
See blog: My personal cheatsheet: IBM IOD 2013 day one announcements

9. Intermediate Level BLU Sessions
•Best Practices: Upgrade to IBM DB2 10.5 with BLU Acceleration - Melanie
Stopfer
•IBM DB2 10.5 with BLU Acceleration for SAP NetWeaver Business Warehouse -
Karl Fleckenstein and Brigitte Blaeser
•Using IBM InfoSphere Optim Tools to Implement BLU Acceleration Faster - Loic
Julien and Dan Zilio

10. Intermediate Level BLU Sessions
•DB2 10.5 with BLU Acceleration and 24x7 Availability Advances: A Technical
Deep Dive - Matt Huras
•IBM DB2 With BLU Acceleration: A Customer Case Study - Tetsuya Shirai and
Danny Arnold

11. Intermediate Level BLU Sessions
The Benefits of IBM DB2 With BLU Acceleration - Phil Downey

12. Advanced Level BLU Sessions
Fast on Fast: IBM DB2 10.5 with BLU Acceleration and IBM Cognos BI
10.2.1 Dynamic Cubes - Jessica Rockwood, Avery Hagleitner and Chris
McPherson
See blog: Doubling down on in-memory acceleration with IBM Cognos Business Intelligence

13. Advanced Level
IBM DB2 with BLU Acceleration: DB2 Native Columnar Processing for
Analytics - Sam Lightstone and Ron Barber
~150 people attending session:
packed room!

14. Advanced Level
Saving Storage by Using IBM DB2 with BLU Acceleration: Analytics Made
Easy - Sam Lightstone

15. Feedback in blogs

16. Hands-on Labs
•Using IBM DB2 10.5 with BLU Acceleration in SAP NetWeaver Business
Warehouse - Karl Fleckenstein and Brigitte Blaeser
•Building and Modeling the Best IBM Cognos Dynamic Cubes by Using IBM
DB2 10.5 with BLU Acceleration - Jessica Rockwood and Avery Hagleitner
•Migration Scenario for IBM DB2 V9.7 to DB2 V10.5 with BLU Acceleration
- Marcia Miskimen and Bo Yang
•IBM DB2 V10.5 with BLU Acceleration: Optimizing Your Database for
Analytics - Yong Wang and Alvin Law

17. Hands-on Labs
IBM DB2 10.5 with BLU Acceleration: Analytics Made Easy - Michael Kwok
Michael Kwok is an excellent communicator, and his knowledge and
expertise in this area made this hands-on lab invaluable. I appreciate
Michael taking the time to answer my questions and his utmost care
that I (as a customer) left the Lab session with everything I needed to
come back and implement BLU in my business. Excellent job,
Michael!

19. Hands-on labs are sadly under utilized… extremely high value. Courses are really
good and many were offered.
IDUG, IBM Redbooks, Flashbooks => very easy to get good education about IBM
products.
Education about the internals of the product – a clear differentiator for IBM. - Matt
Huras. Double session… very detailed presentation.
Chris Eaton and his thorough competitive talks are great– he knows as a much
about the competitors as he does about IBM.
Rav Ahuja with the BLU Acceleration for Cloud presentation. Very prepared.

20. Feedback about Hands-on Labs

21. Expert Exchange
Expert Exchange: BLU Acceleration Expert Panel to have your questions answered
by the experts.

24. @KurtPeckman

25. •12 hands-on demos
•20+ spotlight sessions
•Impromptu tech talks with SMEs
•See blog: The BLU Experience at IOD
The BLU Experience

26. 25
@chrispawilliams

27. The BLU Experience featured eight demos and several spotlight sessions.
Experts who helped develop the technology will be on hand to show and tell.
See blog Must-See Demos at the IOD EXPO
Demos
Ped #1: DB2 Simplicity
Ped #2: DB2 with BLU Acceleration: NoSQL: JSON/MongoDB API
Ped #3: DB2 pureScale Business Continuity
Ped #4: DB2 with BLU Acceleration: Speed of Thought Analytics
Ped #5: BLU Acceleration + BigInsights for Hadoop
Ped #6: BLU Acceleration for the Cloud
Ped #7: Design and Model with Ease
Ped #8: InfoSphere Optim Database Tools
DB2 BLU Experience showed huge results

28. BLU Experience Theatre Spotlight Sessions
•BLU Acceleration & Cognos: Speed of Thought Analytics
•Acceleration Big Data and Analytics with IBM PureData Systems
•Enabling Business Applications with DB2 and BLU Acceleration
•DB2 Advanced Editions Value Proposition
•DB2 pureScale and HADR
•Self-Service BI in the Cloud: Powered by BLU Acceleration
•Bring NoSQL to your SQL Database
•Accelerate Big Data and Analytics with IBM PureData Systems

29. BLU Experience Theatre Spotlight Sessions
•Data Modeling and Deployment with Advanced Editions of DB2
•Competitive Overview: Moving from Oracle Database, Microsoft SQL Server and
SAP HANA
•JSON Document Stores & DB2
•Data Recovery with the DB2 Advanced Recovery Feature
•Accelerate Big Data and Analytics with IBM PureData Systems
•Today’s Database Systems – They’re Not What They Used to Be
•Consolidation, Virtualization and Cloud: Doing More while Leveraging the Latest
Tools and Technologies
•Accelerate Big Data and Analytics with IBM PureData Systems

30. 50+ Social VIP Influencers and over 750+ clients,
partners & IBMers visited the BLU Experience

31. 30
The Expo

32. CLUB BLU
Exclusive invite only DB2 event at the House of
Blues Foundation room had 388 clients, partners
and IBMers mix and mingle to progress deals
@mstopfer1

33. Over 400 attendees (standing room only) joined Steve Mills, Bob
Picciano, Doug Balog and seven client speakers at the Break Free
Forum - Better by Design event at Information On Demand 2013.
The theme of the event emphasized the business value of IBM big
data offerings, particularly, DB2, DB2 BLU and PureData compared to
other offerings available in the marketplace. Of particular interest was
the Q&A session with the IBM executive team, the client panel, and
the client panel.

38. See blog:
Monday General Session -
Bonus Content

39. Taking the opening General Session stage in tandem, Bob Picciano and Les Rechan led
attendees through a discussion of these components, arrived at not only through
lessons learned from thousands of client engagements, but by the findings contained in
"Analytics: A blueprint for value," the latest research report by the IBM Institute for
Business Value.

41. "It's like having the ability to stop time to see exactly what's going on, and the
ability to predict what will happen next."
Bob Picciano, IBM GM for Information Management, on the business benefits of
deploying IBM InfoSphere streams on big data in motion.

42. The Big Data & Analytics Curricula Conference
IBM, Syracuse University School of Information Studies (iSchool), and the University of Ottawa
Telfer School of Management join forces to create an action-oriented and participant-driven
peer review workshop to discuss the future of Big Data and Analytics and revolutionize the
availability of Big Data and Analytics skills for businesses to leverage. Participants will:
– Be part of the future of Big Data and Analytics and how it can be leveraged to create value in business
and academia;
– Get a broad view of the newest trends and perspectives;
– Gain deep insight into opportunities and challenges;
– Join a collaborative network of subject matter experts.

43. Faculty from 55 universities attended EdCon

44. DB2 posters and Discovery
DVDs handed out.

45. NoSQL, MongoDB, Big Data Meetup
Check out the blog at:
http://bit.ly/MeetupIOD44
Hosted by Tim Vincent, Angel Luis
Diaz, and Jerry Cuomo
150 attended and the event achieved an
average rating of 4.6 / 5.0.
See:
•Photos
•Wiki
•Feedback
Feedback: "I had a very good time, the lightning
talks were kind of like going to a mini convention
for those of us who did not attend the
convention."

47. 1574 books
sold!
5% more
than last
year!

48. The bookshelves
made it feel like a “real bookstore” rather
than an afterthought.

49. Mandy Chessell is a computer scientist and a
Distinguished Engineer at IBM.
This book will help you leverage the broad
range of reference patterns, facilitate
understanding key forces, trade-offs and
opportunities to design and deliver more
effective information solutions.
IOD sessions featuring Mandy:
•Architecture Patterns for Information Management
•Information Virtualization in the Big Data Fabric
•See blog: Patterns of Information Management
and author video.

50. IDUG members can get a discount on this and all IBM Press books.
Log into IDUG.org for details.

51. Top five selling IBM Press Books at IOD Conference.
1. IBM Cognos Business Intelligence
2. Patterns of Information Management
3. IBM Cognos 10 Report Studio
4. Data Integration Blueprint and Modeling
5. Mobile Strategy
Use your IBMFBFAN code and save 35%

52. Free copies of these books were handed
out at IOD.
See blog: Free Books at IOD
Get free eversion of these books:
•Warp Speed, Time Travel, Big Data, and more: DB2 10 for Linux, Unix and Window New Features
•DB2 10.5 with BLU Acceleration - New Dynamic In-Memory Analytics for the Era of Big Data

53. IBM Champions picking up their BLU Flashbook:
DB2 10.5 with BLU Acceleration 1500 copies given
out at IOD.

54. IOD sessions featuring Paul
Zikopoulos:
•Expert Exchange: Big Data
Implementation Best
Practices
•Customer Panel: Big Data
Best Practices
•See the series of videos
created by Paul and the
development team.

55. IOD sessions featuring
Sam Lightstone:
•IBM DB2 with BLU Acceleration:
DB2 Native Columnar Processing
for Analytics
•Saving Storage by Using IBM
DB2 with BLU Acceleration:
Analytics Made Easy
See blog: When RAM is too slow: How ‘Dynamic In-memory
Processing’ changes the game for data analytics

56. IOD sessions featuring
Matt Huras:
•IBM DB2 10.5 with BLU Acceleration
and Continuous Availability Advances
•IBM DB2 Internals for Database
Administrators
•
See Database Storage Best Practice.

57. George Baklarz
See blog: DB2Demo – Updated for DB2 10.5!

58. IOD sessions featuring
Aamer Sachedina:
•IBM DB2 pureScale Active-Active
Availability and Scalability
Experiences
•Medtronic's Experience with Its
SAP and IBM DB2 Landscape
•See Database Storage Best Practice.

59. Back by popular demand, this book was
featured at last year’s IOD.
5000 more copies handed out at IOD!
Get a PDF copy of this book and others
from this blog: 2012 Flashbooks with
Links to Free e-Version

60. Printed copies of the Oracle to DB2 Conversion
Guide were handed out at IOD by authors:
•Yvonne Chan
•Nick Ivanov

61. NEW!
• Raul Chong
• Clara Liu
This book covers everything you need to get
productive with the latest version of IBM DB2
and apply it to today’s business challenges.
It discusses key features introduced in DB2
Versions 10.5, 10.1 and 9.7, including
improvements in manageability, integration,
security, big data support, BLU Acceleration
and cloud computing..
See blog: The role of DB2 in a big data world

62. Get Certified at IOD with the help of these Study Guides!
Testing took place at the conference:
608 tests taken

63. Coming Soon!
• Dirk deRoos
• Paul Zikopoulos
Let Hadoop For Dummies help
harness the power of your data and
rein in the information overload
Hadoop For Dummies helps readers
understand the value of big data,
make a business case for using
Hadoop, navigate the Hadoop
ecosystem, and build and manage
Hadoop applications and clusters.
Expected mid December 2013

64. Coming Soon!
Roger Sanders has helped IBM develop
20 DB2 for LUW certification exams,
authored DB2-related tutorials and
articles for IBM developerWorks, taught
classes on DB2 Fundamentals and DB2
for LUW database administration, and is
the author of 21 books on DB2 (nine of
which are DB2 certification exam study
guides).
The DB2 10.1 Fundamentals Certification
Study Guide is Expected to Publish
March 2014

65. Coming Soon!
Mohankumar Saraswatipura
worked with certification guru
Roger Sanders to update the
his DBA Certification Guide to
the V10.1 / 10.5 level.
The DB2 10.1/10.5 for Linux,
UNIX and Windows Database
Administration: Certification
Study Guide
is
Expected to Publish March
2014

66. Success story: http://www.ibmbigdatahub.com/IOD/2013/blog/ibm-champion-
shares-success-story-iod-2013
Ready for database as a service? Information On Demand was! Maria Schwenger
shares the 411 from her IOD session wit…ibm.co/1cZjDl5
Additional #IBMIOD Day 3 highlights: #PureSystems Analytics Solutions: Feeling
the Need for Speed ibm.co/17fupRH #ibmblu #pureapp

68. Thank You
This slideshare is brought to you by Susan Visser.
Follow me on twitter: @susvis