Mazda Digital Strategy Presentation for NMDL

1. MAZDA DIGITAL
STRATEGY
Presented by Hui Zeng

2. MAZDA’S BUSINESS
• Automotive manufacturer from Japan
• Famous for performance cars and motorsports
• “Zoom-Zoom”

3. TARGET AUDIENCE
• Young & middle-aged individuals/ families
• Mid class, Limited budget
• Looking for a nice looking sporty car with good performance

4. MOBILE MARKETING
• MyMazda App
• Pop-up Ads

5. BLOG REVIEWS
• Bring Traffic
• Create Brand Awareness

6. ONLINE COMMUNITY
• Enhance Interaction
• Relationship Marketing

7. SEO
• Brand Characteristics
• “Zoom-Zoom”, “SKYACTIV Technology”
• “Sharp Looking Sports Sedan”, “Fuel Efficiency”

8. TEST DRIVE
• Could be promoted on Social Media
• Incentives could be given
• Generate 2-way Communication

9. BUDGET
• Mazda reports about $280 million a year on ads and media
• 300,000 – 400,000 USD for this strategy

10. THANKS !