With so many options to choose from, and so little transparency in the process, picking a coffee supplier can be a bit daunting. We've pulled together a quick guide to choosing a coffee supplier to help you out. It factors in lots of variables including your base knowledge level, coffee's importance to your business, and what's important to you when it comes to the coffee you and yours drink.

1. How to Choose a
Coffee Supplier
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2. With so many options to choose from,
and so little transparency in the
process, picking a coffee supplier can
be a bit daunting. We've pulled
together a quick guide to choosing a
coffee supplier to help you out. It
factors in lots of variables including
your base knowledge level, coffee's
importance to your business, and
what's important to you when it comes
to the coffee you and yours drink.

3. The right questions to ask
● How important is coffee to your business?
● How good is the coffee itself?
● Do you prefer artisan or chain?
● How important is ethical sourcing?
● Do you need something exclusive?
● What’s a fair price?
● Does the coffee supplier provide coffee machines and
ancillary items?

4. What sort of business do you run?
It is important to think about how important coffee is to your
business, because that will drive a number of your decisions.
Are you serving it to discerning and bleary-eyed potential
clients? Are your engineers, firefighters, doctors, attorneys,
phone banks or investment bankers working all hours of the
night? Do you run a coffee shop?
If you are planning to open a café or coffee shop, then the
coffee you serve is probably the most important decision you'll
make (unless you're a massive chain). If you are a superstar
office manager or caring CEO wanting to reward your
employees, your focuses will be different.

5. Judging Coffee Quality
A coffee's quality and taste change dramatically based on a number of
factors including (but by no means limited to):
● The coffee's provenance
● How fresh the beans are
● Shade grown v. not
● The soil and altitude
● Heat and humidity
● What techniques and equipment the roaster uses
● Arabica v. Robusta
● Single origin v. blend
With this in mind, research the coffee as much as possible. Find out
where the coffee was grown and how it was picked, processed and
roasted. Suppliers should be able to give you free samples to help you
taste the coffee and make a decision. If a potential coffee supplier can't
answer questions about all those bullet points above, you may want to
move on.

6. Artisan Coffee or Chain Blend?
We are obviously a bit partial to artisan coffee here, but there are pros
and cons to each. With a chain, you get consistent quality and taste,
(usually) lower prices and a quite structured approach to procurement.
With smaller more artisanal producers, you'll enjoy:
● Fresher coffee
● Better quality coffee
● A closer relationship with your supplier
● Usually better customer service
● Local sourcing, which is more eco-friendly
● The feel good factor of helping out the little guy

7. How Important is Ethical Sourcing?
Coffee drinkers expect more than ever when it comes to ethical sourcing, so it is
probably something you should factor into your decision. Growing demand means
many high-end coffee brands now specialise in the certified coffee market:
Fairtrade, organic and Rainforest Alliance among others. Fairtrade is a recognised
certification that ensures a fair wage for the farmers and encourages community
and environmental development. This is the most recognisable ethical certification,
and some (many?!) coffee drinkers look for it when making their decisions.
All our coffees are ethically certified. You can choose from Fairtrade, Fairtrade and
organic, or if you're feeling well up for it, Fairtrade, organic and Rainforest Alliance.

8. Is Your Coffee Exclusive?
There are two types of exclusivity:
1. Exclusive to you - you’re the only company in the world who will be selling
or serving this specific bean and roast profile. Truly unique.
2. Exclusive to the coffee supplier - your coffee supplier sources its own
beans and applies its unique roast profile to them. You might be surprised
how many coffee suppliers just white label other peoples’ roasts. If this is
important, it’s a question to ask.
There will be minimum order quantities if you want a truly unique and exclusive
coffee; perhaps 50kg per month at a minimum if you're very lucky. Some roasters
will ask for an entire pallet load per month, or around a half tonne. That means you’
ll need to go through at least 60,000 cups of coffee a year to make it worth it to your
coffee supplier to do something bespoke for you. This will likely cost a bit more as
well, of course. Be prepared to pay £2 - £3 extra per kg if you want truly exclusive
coffee.

9. What’s a Reasonable Price Point?
You usually get what you pay for, though there are a few
notable exceptions. Higher quality (SCAA Specialty rated)
and ethically-certified coffees tend to cost more, and you
can usually taste the difference.
The gross margin on coffee is usually around 80%, though,
so price probably shouldn't matter quite as much as it
does. The most expensive coffee costs around £0.16 per
mug.
Any coffee that costs less than around £12 - £15 per kg
probably isn't going to be awfully nice. Either the green
bean itself will be substandard, or the roasting will be
rushed. Or the beans will be cracked. Or you'll find too
many (!) insects in the beans. £25 per kg is about the most
you'll pay for a really nice coffee (though pods work out to
£42/kg), so anyone charging more than that may be taking
advantage of you.
For reference, our single origin specialty grade Fairtrade coffees start at
£19.90/kg and get a bit cheaper if you buy in volume.

10. Commercial Coffee Machines
Most coffee suppliers can help sort out the equipment for you as well. They typically serve
as distributors or middlemen arranging a purchase or lease with the actual equipment
manufacturer. This is what we do.
Don’t be afraid to ask for detailed information on the coffee machines including
performance, drinks capacity, cleaning, power and plumbing requirements and extra fees.
They are an expensive commitment, so you want to get it right.
Many coffee suppliers will require you to buy their coffee when you lease a commercial
coffee machine from them, and the quality of the coffee can be pretty hit and miss. This is
called product bundling, and--according to the FCA--it’s illegal. They’re actually not
allowed to tie a coffee machine’s ongoing functionality or your ability to qualify for a lease
to the purchase of another product unless it’s via proprietary technology (like pod
machines, which are immoral but not illegal).
We offer a variety of commercial coffee machines. If you don't see what you want on the
site, get in touch, and we'll help you out.

11. Ancillary Items
Most coffee suppliers can do other things (usually called ancillary items) for you as well - tea, sugar, filter papers, chocolate, jetpacks, maybe
even snacks. If you’re getting these bits in anyway (or would like to), it’s worth asking, as you may be able to get a deal.

12. Things to Look Out For
● Ask if installation and delivery are included with the
purchase of the coffee machine and whether they can carry
out required plumbing work. This will be expensive and
time-consuming if they don't sort it for you.
● Does the machine come with servicing and maintenance?
Ask about average response times and charges.
Remember every minute your machine is out of order, it is
costing you money (or hacking off your workforce).
● Is the coffee supplier happy to give you references for other
clients? If not, that should be a warning sign. If so, get in
touch!
● Long contracts – leases and rental contracts can range
anywhere from two to five years, which can be a serious
commitment. Make sure you are happy with the agreement and
that the warranty covers the entire duration. Many suppliers will
make a loss on the machine and hope to make it back on coffee
sales so work together on the best option for you.
● Is there a minimum order quantity tied in with the price, for either
the coffee or machine? If so, check the figure is feasible and
penalties you may be subject to. Single serve pod companies,
ahem, are notorious for this.

13. Buying coffee (and coffee machines) shouldn't be
as fraught as buying a used car, but it can be. If
you have any questions about anything, please get
in touch. We're happy to offer advice even if you're
already working with someone else.
www.honestcoffees.com
@HonestCoffees