Facebook is a great tool to help drive and convert more leads for self storage operators. Presented at the TSSA, 5 Tips to Maximize Facebook provides best practices and examples of how self storage operators can leverage the platform.

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5 Tips for Facebook Success

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FindLocalStorage.com
Holly Ritchie-Fiorello
Director of Business Development, FLS
Self Storage Industry Presenter
Digital, Social, & Technology
holly@findlocalstorage.com
@hollyfiorello
Linkedin.com/Hollynritchie

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About Find Local Storage
 Creates Additional Rental Opportunities
 Lists Self Storage Facilities in one Consumer
Shopping Friendly Platform
 Owned & Operated by 30 Self Storage Industry
Professionals (29 Self Storage Facility Owners)
 Company Mission to Drive Down Lead
Acquisition Costs
www.FindLocalStorage.com

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5 Tips for Facebook Success
“Goodbye 4 P’s of Marketing – Hello 4 C’s of Digital:
Creating, Curating, Connecting, Culture”

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5 Tips for Facebook Success
1.What’s your Goal?
2.Measure & Adjust
3.Plan and Use Time Saving Tools
4.Listen and Engage with your
Community
5.Use Advertising

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Have a Strategy
 Have the end action in
mind. Do you want
them to like your
page? Call, submit a
contact form, or
complete a reservation
or a rental on your
website?

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Anatomy of a Great Post
 High Quality Image
 Fosters Engagement: Open Ended Questions
 Provides Value/Information to End User

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Your Website
Once you have determined what your goal is, your
website needs to be fine tuned to funnel traffic to
the goal.
This is an extremely important step that needs to
be taken before you begin your social media
program

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Example Goal 1 : Build Likes
Strategies:
Invite to like by email
Create like and share contests
Raffle Winners Only Announced on FB
Advertising a well liked post

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Brand Awareness Strategy : Suggested
Pages
• Strategies:
• Invite to like by email
• Create like and share contests
• Raffle Winners Only Announced on FB
• Advertising a well liked post

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Brand Awareness Strategy : Like and Share
Contests

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Brand Awareness Strategy : Emotionally
Resonating Content

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Brand Awareness Strategy : Exclusive
Facebook Raffles

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Brand Awareness Strategy : Sponsored
Videos

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Example Goal 2 : Direct Traffic to Website
Strategies:
Clear Call To Action on Cover Photo
Combine Posts with content, high quality
images, AND link to website
Sponsoring a post with a CTA

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Funnel Strategy : CTA on Cover Photo

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Funnel Strategy : Photo, Content, & Link
 Combine Posts with content,
high quality images, and ask
for the engagement.

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Funnel Strategy : Sponsor Post with CTA

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Measure & Adjust – business.facebook.com

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Measure & Adjust – business.facebook.com

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Measure & Adjust – Google Analytics

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Plan & Use Time Saving Tools
Content Calendar
 Determine Posting Schedule
 Spend 1 Hour a week or half a day a
month planning out your content and how
it will appear
 Holidays, & Community Events
 Use Google Alerts to share Influencers
Content

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Plan & Use Time Saving Tools – Google Alerts

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Time Saving Tools : Hootsuite Your Command
Center

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Time Saving Tools : Hootsuite Chrome Extension
“Hootlet”

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Listen & Engage

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Listen, Engage, Be Relevant
Follow Local Influencers
 Pay attention to what they are sharing and what is
getting engagement
 News Stations
 Community Pages
 Local Realtors
 Local moving Companies
 Local Universities

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Listen, Engage, Be Relevant (Tagging)

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Listen & Engage
Monitor your page for comments, and messages.
Respond in less than 5 minutes to 90% of your posts
and get a verified badge.

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Paid Advertising : Sponsored Likes
Call To Action

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Business.Facebook.com

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Advertising

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Advertising

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Questions?
Holly Ritchie-Fiorello
holly@findlocalstorage.com
(248) 671 - 4808