Holly Brown, CMO at Blab will discuss how customer obsessed teams can transform their ability to optimize real time marketing programs using predictive social intelligence. Contact us today to sign up for our next Webinar http://www.blabpredicts.com/form/contact-us

3. re·al time mar·ket·ing (RTM)
[ree-uh l, tahym, mahr-ki-ting] noun
1. The strategy and practice of reacting
with immediacy in digital channels to
external events and triggers.
Rebecca Lieb, Analyst, Altimeter Group

4. Definition of Real-Time Marketing
According to Marketers in North America
Dynamic personalized content across channels
43%
Dynamic personalized content in outbound channels
13%
Developing quick response to mainstream event
12%
Timely social media retort
11%
Dynamic personalized content in inbound channels
5%
Offer management
3%
None
10%
From: www.eMarketer.com | April 2013
Source: Neolane and Direct Marketing Association
(DMA),
“Real-Time Marketing Insights Study,” July 17, 2013

6. The Future
Think of analytics as the accelerator to
innovation. Predictive analytics will change
the “how” and “when” of how you apply
insights. Use scalable, affordable big data
machine learning technologies to get
prediction insights with compressed "time
to insights." Carl Doty, Analyst, Forrester

7. discover today what will be important tomorrow – to take preemptive action

9. Cross Channel Visibility
▸ Blogs
▸ News
▸ Social platforms
Predictive
▸ Who’s saying what?
▸ Which conversations will gain
volume and velocity?
▸ What’s the context?
▸ Where and when will they matter?
RT Context
▸ Seed terms that matter to your
brand every day
▸ Context not hashtags
▸ Topics not keywords
Conversation & Content
▸ Text
▸ Image
▸ Video
▸ Language agnostic

10. Plan
Buy
BidAddAdjust
Impact
Create
Shift
Engage
Preempt
Change
Optimize

11. Dynamic Contextual
Understanding
Predictive Consumer
Insights
Actionable Data
Visualization
Always Ready
Always On
Bias for Action
People
Process
Data

13. Helpful Hints

14. Oreo is a trademark of Mondelez

16. Half-life = Optimal time for high volume interaction
RTM Relevance requires an understanding of which
conversations will matter, which will have enough volume
and velocity to warrant action.

17. CMO Dashboard
– stay on top of the daily pulse
Real-Time Adaptive Marketing
– plan to be spontaneous
Preemptive Brand Protection
– your reputation is online and social is the early warning signal
Digital Ethnography
– uncover the unobvious
Command Center
– optimize events and evergreen programs

18. AdWords
at comp priceInfluence the
conversation
Ignite the
influencers
Engage right
social network
Tag content with
trending terms
Contextualize
content on what
will matter
Capitalize on
future industry
impacts
Keep current
with audience’s
zeitgeist
Predictive
channel
planning
Proactively
guide the
Brand
Anticipate
competitive
moves
Optimize
always on
campaigns
Steer
event based
campaigns

19. ▸ Interest
▸ Consideration
▸ WOM
▸ Search
▸ Virality
▸ Engagement
▸ Consumer satisfaction
▸ Purchase rate
▸ Recency and frequency

25. Blab Inc Confidential