Create and Sell Your Art in Internet

CREATE AND SELL YOUR ART IN
INTERNET
Luo ja myy taidettasi Internetissä
Henri Yoki
Hämeenlinna, Finland 25.7.2015
Henri Yoki, henri@henriyoki.com, +358 40 8018943, www.henriyoki.com

 Introduction and setting expectations
 Marketing
 Platforms intro & further
 Video & Film
 Publishing: Books, DVDs, and CDs
 3D printing
 Art everything
 Services
 Web & Ecommerce
 eCommerce and International payments
 Business planning
 Demos & Links
Contents

 Weather your art is images, photography, sculpture, video,
literature, or music Internet offers great opportunities for
making money.
 This lecture goes through all basic publishing platforms
through which one can sell for example art prints, books,
CDs, DVDs, films, 3D-products, and many other type of art
products.
 We’ll also take a short look to how to set up international
payments systems and build your web shop.
Introduction

 A Triple MSc holder
 International man
 Ironman & mountain climber
 IT professional
 Artist
 Meditator
 Sauna man
 Delicious vegetarian food cook
Intro – About Henri

 No quick-wins or “get how to get rich”-schemes
 Success comes via…
 Long term commitment - Several years needed
 Hard work
 Dedication
 Having fun doing it
 Networking
 Continuous improvement
Setting expectations

 Imperative - Daily and weekly active participation!
 Marketing tools
 Updates, updates, updates
 Communications via journal, Twitter, Facebook, email
newsletters, business cards
 Gather a tribe or a supporting community
 Easiest to sell to existing customers
 Events, Crowd funding
 Personal web pages and business cards
Marketing

Introduction - platforms

Video & Film
Web & ECommerce
Publishing – Books, DVDs, DCs
3D Printing Art everything
Services

 How to earn money:
 Publish and sell your your own DVDs
 Upload and enable paid streaming per view – Get 70%
royalties
 Benefits in summary:
 Participate to several film festivals with one-click
 Reviews and feedback
 Community
Video & Film

 Publish your own books, DVDs, and CDs
 Enable on demand-sales
 Order per needed and sell directly
 Easy professional publishing
 No middle men or capital needed
 Additional visibility and new customers
 Fast feedback and reviews
Publishing – Books, DVDs, and CDs

 Upload your 3D models
 Get paid royalties per sold items
 More visibility
 New potential customers
3D Printing

 Create different art products: Art prints, T-shirts, Phone cases,
mugs, shower curtains, pillows, wall clocks, tank tops,
leggings, hoodies, cards, rugs, fabrics, wall prints…
 Upload artwork and get royalties per sold items
 Increased visibility and networking
 Feedback and new customers
 Peer reviews
Art Everything

 Enlist as a service provider
 Make a portfolio
 Get hired
 Additional visibility
 Potential extra income
 Experience and new customers
Services

 Set your own website and web shop
 Sell your art products and services directly
 Enable donations
 Controlling 100% your own website
 Your main source of communications
 Inventory and customer database
 Control incoming payments
Web & ECommerce

Video & Film
Web & ECommerce
Publishing – Books, DVDs, DCs
3D Printing Art everything
Services
New ones coming up
rapidly - Follow up!

 Two main ways to go about
 Method 1. Create from scratch
 Virtual servers: Siteground
 Opensource web shop: OpenCart
 Method 2. Use could cloud service provider
 Solution: e.pages
 Provider: Vilkas (Finland)
 Both use same payments integration as 3rd party
solutions
eCommerce and International
Payments

 Add payments to your website
 Wire transfers
 Paytrail: One service – all payment forms
 Paytrail is good for Finland especially
 Other international providers
 Paypal, 2Checkout, Google Wallet, Authorize.net,
Amazon payment, Worlpay, Skrill, Payza, Quickpay,
Sagepay
eCommerce and International
Payments

OpenCart

e.pages

Business planning!!
 Executive summary
 Industry, customer and competitor analysis
 Company and product description
 Marketing plan
 Operations plan
 Development plan
 Team
 Critical Risks
 Offering
 Financial Plan
1. Write your thoughts on paper
2. It should contain the topics on the
right
3. Give it your sincere best effort
4. Have 2-3 other people, who’s
opinion you respect, give you input
5. Actualize the plan!
6. Adjust and rewrite the plan every
year

 Lets look at this in a finer detail over the internet
 We’ll demonstrate quickly*
1. How to publish a book
2. How to publish a CD
3. How to sell you fabric designs on demand
4. How to post, publish and sell your art whatever online
5. How to set up Video on Deman (VOD) for your films
6. How to sell your 3D stuff on demand
7. How to create your web pages in 2hrs
8. How to set up a professional looking web shop in a matter of
days
9. How to get design, programming, marketing or what ever help
quickly and cheap when you want it!
10. Manage your social media professionally
Demos
*See slide notes for
references for platforms

 http://www.withoutabox.com/
 http://www.reelport.com/
 https://vimeo.com/
 https://www.createspace.com/
 http://www.cdbaby.com/
 www.spoonflower.com
 http://society6.com/
 http://www.redbubble.com/
 https://www.shapeways.com
 https://www.fiverr.com/
 https://www.upwork.com/i/howitworks/freelancer/
Links 1/2

 http://www.weebly.com/
 http://www.vilkas.fi/
 http://www.siteground.com/
 http://www.epages.com/
 https://www.opencart.com/
 https://www.shapeways.com/
 http://www.paytrail.com/
 https://hootsuite.com/
Links 2/2

Create and Sell Your Art in Internet

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