HealthEd Championing Health Literacy Presentation - Social Health 2010

Championing Health Literacy on the Web SXSH 2010

HealthEd Introduction Educating patients. Building brands.
Multi-channel agency with headquarters in New Jersey & UK
Championing Health Literacy on the Web
Experts in health education and behavioral science
Specialists in applying adult learning principles to healthcare communications programs
Clients include manufacturers, healthcare systems, advocacy groups

Your Speakers George Fencl, Director of Strategic Services
20+ years healthcare marketing, RM, and planning experience
Advised clients including BMS, Genentech, IBM, Microsoft, Dell, AMD
Largest, non-commercial landlord in Austin
Jeff Greene, Director of Strategic Services
13+ years digital marketing, social media, and mobile experience
Diverse clients including Ford, GSK, Children’s Specialized Hospital
On first trip to Austin, met a guy with 11-foot python around his neck

Landscape PBMs are driving patients to properly follow their treatment regimen for better outcomes Championing Health Literacy on the Web More activist FDA has also always been predisposed to educational initiatives Patient behavior has changed as the Internet has become part of daily life

Rationale Why should we champion health literacy? Championing Health Literacy on the Web 1 in 3 US adults have basic or below basic health literacy skills US Department of Education, Institute of Education Sciences, National Center for Education Statistics. 2003 National Assessment of Adult Literacy. Available a www.nces.gov/naal/ . Accessed March 5, 2008 . 50% of Americans read below 8 th grade reading level

US Department of Education, Institute of Education Sciences, National Center for Education Statistics. 2003 National
Assessment of Adult Literacy. Available at www.nces.gov/naal/ . Accessed March 5, 2008.
The Meaning of Low Health Literacy 80% of the population cannot interpret a table about blood pressure, age, and activity! Interpret a table about blood pressure, age, and physical activity Proficient 20% Interpret a table about blood pressure, age, and physical activity Consult reference materials to determine which foods contain a particular vitamin Intermediate 50% Consult reference materials to determine which foods contain a particular vitamin Give two reasons a person with no symptoms of a specific disease should be tested for the disease by using information in a pamphlet Basic 15% Give two reasons a person with no symptoms of a specific disease should be tested for the disease by using information in a pamphlet Search a short, simple text to find out what a patient is allowed to drink before a medical test Below Basic 15% Cannot Do Can Do Level

HealthEd Study of Patient Education Materials Half of all patients can’t comprehend what they are reading Championing Health Literacy on the Web 6 th – 16 th 12 th 24 Bipolar & Schizophrenia 6 th – 19 th 10 th /11 th 152 All disease states 6 th – 14 th 10 th 10 Multiple Sclerosis 6 th – 17 th 12 th 56 ADHD 9 th - 19 th 12 th 15 Rheumatoid arthritis 2 nd – 17 th 10 th 33 Hemophilia 6 th – 15 th 9 th 14 Breast cancer Range (grade level) Average (grade level) # of pieces Condition

Fry Scores for Common Web Properties Championing Health Literacy on the Web Wikipedia “Hypertension” … Fry score = 17 th grade

Fry Scores for Common Web Properties Championing Health Literacy on the Web WebMD “Diabetes – the Basics” … Fry score = 15 th grade

Fry Scores for Common Web Properties Championing Health Literacy on the Web Google Health “Multiple myeloma” … Fry score = 11 th grade

Health Literacy Demographics Many people with low literacy…
Are elderly
Did not finish high school
Are unemployed and/or have low income
Are from minority ethnic groups
Speak English as a second language
However, not everyone with low literacy skills falls into these risk groups.
Weiss BD. Health Literacy: A Manual for Clinicians. Chicago Ill: AMA Foundation; 2003.

Everyone prefers communication that is clear! Championing Health Literacy on the Web

4 Challenges for Healthcare Communicators The medical setting can impact comprehension for all readers
Trouble understanding difficult or unfamiliar medical terms
Feeling physical or emotional stress
Coping with new diagnosis or onset of illness
Merriman B, Ades T, Seffrin JR. Health literacy in the information age: communicating cancer information to patients and families. CA Cancer J Clin. 2002;52:130-133. Championing Health Literacy on the Web

Yet often, communication is anything but clear and understandable…
Cold, clinical tone
Overwhelming amount of information
Medical jargon and complex language
Merriman B, Ades T, Seffrin JR. Health literacy in the information age: communicating cancer information to patients and families. CA Cancer J Clin. 2002;52:130-133.
Information not designed for easy understanding
Championing Health Literacy on the Web 4 Challenges for Healthcare Communicators

The dazzle of Web technologies can undermine clarity
Patients may not have the most current software
“ Intuitive” applications are often hard to understand
Disease symptoms can interfere with computer use
Championing Health Literacy on the Web 4 Challenges for Healthcare Communicators

The impact of poor communication is serious
Patients are overwhelmed and do not “hear” anything
Patients misunderstand what they do hear or read
They may make mistakes in their treatment plans
Williams MV, Davis T, Parker RM, Weiss BD. The role of health literacy in patient-physician communication. Fam Med. 2002;34:383-389. Championing Health Literacy on the Web 4 Challenges for Healthcare Communicators

3 ways to champion health literacy on the Web Championing Health Literacy on the Web
Test patient comprehension
Bring information to life (show, don’t tell)
Apply adult learning principles to all Digital development
Making A Difference for e-Patients

But a long and persistent history of restless, impulsive, or
inattentive behavior may be a sign of Adult ADD. This is
especially true if these behaviors have existed since
childhood and result in problems at work, home, and/or in
social settings.
Fidgeting, interrupting conversations, forgetting the - everyone acts this way once in a while. reason for a trip to the grocery store losing things , Example: Bringing Information To Life Championing Health Literacy on the Web

Criteria to consider for health Web sites Championing Health Literacy on the Web
Link text helps users predict target content
Site provides clear labels that are relevant to content contained within
Search functionality available for differing research styles
Applying Adult Learning Principles
Navigation is identifiable in size, placement, and behavior
Important content is placed in 1 main column with clutter minimized
Images of people represent audience and are culturally sensitive

Championing Health Literacy on the Web Example: Applying Adult Learning Principles

Championing Health Literacy on the Web Thank You!
HealthEd blog: http://healthed.typepad.com
HHS: http://www.hrsa.gov/healthliteracy/
Pfizer: http://www.pfizerhealthliteracy.com
For more information about health literacy
Follow us: @healtheddigital
© 2010 HealthEd Group, Inc.
George Fencl: [email_address]
Contact
Jeff Greene: [email_address]

http://etechlib.wordpress.com	27
http://www.slideshare.net	8
http://health.medicbd.com	1

HealthEd Championing Health Literacy Presentation - Social Health 2010

by HealthEd on Mar 14, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 36

Statistics

HealthEd Championing Health Literacy Presentation - Social Health 2010 — Presentation Transcript