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Product mix

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Hasnain Baber
Hasnain Baber
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PRODUCT MIX Procter & Gamble’s
Product Mix Of Procter & Gamble’s
WIDTH How many different product lines the company carries in the case of P&G, we just saw 5 such lines. P&G produces many more lines, in fact.
LENGTH Refers to the total no. of items in the mix. In the P&G case, there are 25 in all. Average length = total length/no. of lines. For P&G it is 5 (in this case)
DEPTH How many variants are offered of each product in the line. In the case of Crest (say): 2 flavors * 3 sizes = 6 SKUs So depth = 6
CONSISTENCY How closely related the product lines are in end use, production, distribution etc. For P&G, consistency is high, since it operates in the FMCG segment.

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Product mix

  • 1. PRODUCT MIX Procter & Gamble’s
  • 2. Product Mix Of Procter & Gamble’s
  • 3. WIDTH How many different product lines the company carries in the case of P&G, we just saw 5 such lines. P&G produces many more lines, in fact.
  • 4. LENGTH Refers to the total no. of items in the mix. In the P&G case, there are 25 in all. Average length = total length/no. of lines. For P&G it is 5 (in this case)
  • 5. DEPTH How many variants are offered of each product in the line. In the case of Crest (say): 2 flavors * 3 sizes = 6 SKUs So depth = 6
  • 6. CONSISTENCY How closely related the product lines are in end use, production, distribution etc. For P&G, consistency is high, since it operates in the FMCG segment.