A mobile moment is a point in time when someone pulls out a mobile device to get what they want immediately and in context. Consumer expectations and demands are evolving quickly, and companies must evolve right along with them to ensure they are the first brand that comes to mind in these mobile moments. Check out this presentation to uncover four ways to win the battle for mobile moments.

1. ways to win the battle
for MOBILE MOMENTS
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2. Presented by:
TUNE is on a mission to make mobile marketing better for everyone. The TUNE Marketing Console solves the need
for marketers to measure their marketing campaigns, gather intelligence, and engage their audiences through one
integrated solution. As the most adopted measurement and attribution console for the top 100 grossing apps across
iOS and Android, TUNE is trusted by teams like Expedia, Sephora, Starbucks, and Amazon. Companies like these
need accuracy and transparency with their marketing partners, which is why TUNE also uniquely provides
measurement technologies that their ad partners, agencies, and publishers depend on.
See more at tune.com/blog.

3. TUNE provides the
most used marketing
technology by the 100
top-grossing apps
across all platforms
and many of the
largest and most
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networks in the world
98%
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rating in 2015
Marketers see an average 69%
Increase in installs 6 months after
using TUNE.
9 of 10
top worldwide app developers
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9 billion
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2.2 billion
devices currently have an app
utilizing TUNE’s technology
500 million
app installs are attributed to
marketing channels monthly by
TUNE
A little bit about TUNE:

4. Content in this presentation is brought to you by the report:

5. ● Why analytics are essential for keeping up with mobile moments
● The three core layers that complete the mobile analytics stack
● How TUNE and other vendors stack up across 12 tech categories
DOWNLOAD FULL REPORT
Download the free report (compliments of TUNE) to discover:

6. A point when someone pulls out a mobile device to get what they want immediately and in
context. Companies must evolve quickly to adapt to the changing expectations and
demands of the consumer, who has high expectations for their mobile moments.
So… what is a mobile moment?
To learn more, download Forrester’s latest report, “Vendor Landscape:
Mobile Analytics Vendors You Should Know,” courtesy of TUNE.

7. Consumer expectations of their mobile experiences and services in their mobile moments
are evolving faster than enterprises can develop best practices, according to Forrester.
Forrester surveyed enterprises about their mobile ambitions, and found that only 17% aspire
to use mobile to its full potential to overhaul customer and employee experiences. And yet
a paltry 7% of respondents have the technology, budget, and talent to execute.
Why do mobile moments matter?
To learn more, download Forrester’s latest report, “Vendor Landscape:
Mobile Analytics Vendors You Should Know,” courtesy of TUNE.

8. How to seize the mobile
moment in steps4
To learn more, download Forrester’s latest report, “Vendor Landscape:
Mobile Analytics Vendors You Should Know,” courtesy of TUNE.

9. Digital professionals tend to use analytics to make the business case for mobile’s value or monitor
performance rather than to drive improvements in the mobile experience. You can gain a competitive
edge by applying mobile analytics insights to improve existing products or even develop new products
and solutions.
Use analytics to drive experience improvements.
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To learn more, download Forrester’s latest report, “Vendor Landscape:
Mobile Analytics Vendors You Should Know,” courtesy of TUNE.

10. To effectively leverage mobile analytics, you need the right processes in place to apply insights and
drive continuous improvement. Your best bet is to have agile team working in two- to four-week sprints.
Major updates are likely to occur quarterly or a few times a year, but bug fixes must happen more
frequently. Adjustments to messaging, content and advertising should evolve as quickly as possible.
Work as agile teams to apply insights.
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To learn more, download Forrester’s latest report, “Vendor Landscape:
Mobile Analytics Vendors You Should Know,” courtesy of TUNE.

11. The majority of mobile marketing professionals either use or plan to use some type of analytics solution.
But mobile analytics is a young industry with many new tools and marketers are still trying to determine
how to use the tools and define the best use of the information and insights. Make sure you test the right
hypotheses, monitor key performance indicators and create reports for executives to drive effective
decision-making.
Master using analytics solutions to drive decisions.
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To learn more, download Forrester’s latest report, “Vendor Landscape:
Mobile Analytics Vendors You Should Know,” courtesy of TUNE.

12. Consumer expectations are shifting, expecting brands to not only deliver the right experience but actually
anticipate their needs. But just a third of digital professionals use analytics to inform contextual and predictive
insights; another third use location and other contextual data to deliver relevant services. Even less — about a
quarter of mobile professionals — regularly use push notifications, but these key engagement tactics are
closely tied to systems of insights that can drive other strategies and are worth closer consideration and focus.
Serve customers proactively with context.
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To learn more, download Forrester’s latest report, “Vendor Landscape:
Mobile Analytics Vendors You Should Know,” courtesy of TUNE.

13. The brands that combine consumers, data and technology will be the ones to win mobile moments.
Marketers must get to know their consumers by capturing the best possible data on their interests,
locations and preferences. They should use that data to create actionable, customized messaging for a
variety of devices in the exact moments their customers need them. The companies who successfully
integrate consumers with data and technology will be the ones who come out on top.
Equip yourself with the right combination:
To learn more, download Forrester’s latest report, “Vendor Landscape:
Mobile Analytics Vendors You Should Know,” courtesy of TUNE.

14. ● Why analytics are essential for keeping up with mobile moments
● The three core layers that complete the mobile analytics stack
● How TUNE and other vendors stack up across 12 tech categories
DOWNLOAD FULL REPORT
Download the free report (compliments of TUNE) to discover:
DOWNLOAD FULL REPORT

15. P.S. Need an ally on reaching your mobile marketing goals?
Consult with one of our marketing experts: tune.com/get-started