The Next Phase of eCommerce Unveiled

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This presentation was given during the unveiling of our eCommerce platform that significantly cuts the cost of eCommerce while providing a superior online shopping experience for small business.

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The Next Phase of eCommerce Unveiled

  1. 1. Twitter: #NextPhaseEcom @Espire PRESENTED BY Harrison Watson Espire Marketing Columbus, Ohio The Next Phase of eCommerce
  2. 2. About EspireWhere We Started, Where we are now, Our Main Goal
  3. 3. Our Goal Espire Marketing Columbus, Ohio Exceptional Quality At an unbeatable value Small Business marketing & web design firm serving Central, Ohio. Where WE STarted Provide small to medium sized businesses with exceptional quality web technology & marketing services at an unbeatable value. Espire Today Serving businesses from coast-to-coast, from startups to multi-million dollar internationally operating organizations. Twitter: #NextPhaseEcom
  4. 4. Major Milestones Espire Marketing – Columbus, ohio o 2008 - Espire Marketing starts as a blog to teach small businesses to how to market themselves online. o 2009 - Blog reaches readers in 65 nations globally. o 2010 - Officially opened doors to the public as a marketing & web design firm. o 2011 - Developed lower cost method of deploying eCommerce & corporate websites utilizing open source technologies, and providing solid SEO foundations for clients. o 2012 - Began Research & Development on strategies to reduce the cost of eCommerce development further. o 2013 – Develops process for optimizing & integrating product data for eCommerce websites branded as “Feedigi” o 2013 – Develops new eCommerce platform to drastically reduce the cost of eCommerce for businesses. Twitter: #NextPhaseEcom
  5. 5. Ecommerce Industry Where it stands, Future Forecasts, Effects on Small Business
  6. 6. GROWTH IN THE INDUSTRY Espire Marketing Columbus, OhioTwitter: #NextPhaseEcom
  7. 7. GROWTH IN Mobile Commerce Espire Marketing Columbus, Ohio (USD Billions) 2011 2012 2013 2014 2015 2016 Tablet $5.45 $13.86 $24.0 $34.33 $46.44 $61.06 Smartphone $7.50 $9.86 $13.44 $16.69 $20.49 $24.32 Other Mobile $0.68 $0.94 $0.96 $1.15 $1.37 $1.48 TOTAL $13.63 $24.66 $38.40 $52.17 $68.29 $86.86 Source: eMarketer.com 1/10/2013 Twitter: #NextPhaseEcom
  8. 8. GROWTH IN THE INDUSTRY Espire Marketing Columbus, Ohio Yearly Sales Number of Retailers ≥ $12,000 90,501 ≥ $25,000 54,686 ≥ $50,000 33,983 ≥ $100,000 21,118 Source ReferralCandy.com 8/14/2012 Number of Total Retail Businesses - 715,399 Source (American Factfinder US Census) Twitter: #NextPhaseEcom
  9. 9. Ecommerce Barriers to Entry The issues businesses face to compete in eCommerce.
  10. 10. eCommerce Barriers to Entry Espire Marketing – Columbus, ohio High Development Costo Fully developed, professionally designed, eCommerce sites are costly. Costs can increase into tens of thousands of dollars to develop. High Management Cost o Typically a few hundred dollars are required monthly just to manage the eCommerce site. lack of experience & resourceso Lower cost options often rely on the business to build & or manage the sites themselves. o Additionally these options often do not take into account the marketing foundations necessary to truly excel online. Twitter: #NextPhaseEcom
  11. 11. Top problems That stifle ecommerce Espire Marketing – Columbus, ohio 2. Poorly designed website 1. Poor platform for growth 3. Poor shopping experience 4. Poor marketing effortsOur solution addresses each of these issues Twitter: #NextPhaseEcom
  12. 12. espire ecommerce Our solution unveiled.
  13. 13. Platform for growth Building with the strongest foundation possible.
  14. 14. Platform for growth Espire Marketing Columbus, Ohio Built for Growth Software: Magento Community Magento® is a registered trademark of Magento, Inc. Twitter: #NextPhaseEcom oStrongest open source eCommerce platform in the market oUsed by some of the largest brands in the world.
  15. 15. Powerful Built in tools Espire Marketing Columbus, Ohio Powerful Built In Tools Software: Magento Community o Marketing Tools o SeO Tools: Sitemap, SEO URLS, Meta info o Powerful Checkout, Payment, & shipping options o Powerful Catalog Management o International Version Support o Gift Options, Store Credits, Customer RewardsTwitter: #NextPhaseEcom
  16. 16. Powerful Extensions Espire Marketing Columbus, Ohio Powerful Extensions Software: Magento Community o Add Advanced Site Functionality o Increase Customer Experience o Integrate with CRM Software o Advanced Social Integrations o Advanced Marketing Integration Twitter: #NextPhaseEcom
  17. 17. Powerful admin panel Espire Marketing Columbus, Ohio Powerful admin tools Software: Magento Community o Easily Track Sales & Customers o Manage product catalog o Create and edit pages o Easily create promotions Twitter: #NextPhaseEcom
  18. 18. Advanced analytics Espire Marketing Columbus, Ohio Advanced Data analysis Google Analytics Information o Track visitor data o Track your top content o Track conversion rates o Track KPI For Growth Twitter: #NextPhaseEcom
  19. 19. Client Portal Espire Marketing Columbus, Ohio Simple, yet powerful One place to access it all o Access Customer Support o Add Advanced Functionality o Access Tutorials o Update your account info o Manage your services Twitter: #NextPhaseEcom
  20. 20. Client Support Espire Marketing Columbus, Ohio How may we help you? Customer support o 24/7 support via email o Phone support during business hours o Private Message Support via client portal o Hosting Included with every website Twitter: #NextPhaseEcom
  21. 21. Beautifully designed Dazzling professionally designed eCommerce.
  22. 22. Beautifully designed Espire Marketing Columbus, Ohio Plenty of options to choose from Professionally Designed themes o Completely Customizable to meet your brands needs Twitter: #NextPhaseEcom
  23. 23. Completely Customizable Espire Marketing Columbus, Ohio Completely Customizable Professionally Designed themes o Unlimited Colors Twitter: #NextPhaseEcom
  24. 24. Completely Customizable Espire Marketing Columbus, Ohio Completely Customizable Professionally Designed themes o Unlimited Colors o Beautiful Google Fonts Twitter: #NextPhaseEcom
  25. 25. Completely Customizable Espire Marketing Columbus, Ohio Completely Customizable Professionally Designed themes o Unlimited Colors o Beautiful Google Fonts o Powerful Revolution Slider Twitter: #NextPhaseEcom
  26. 26. Completely Customizable Espire Marketing Columbus, Ohio Completely Customizable Professionally Designed themes o Unlimited Colors o Beautiful Google Fonts o Powerful Revolution Slidero Advanced Mega Menu Twitter: #NextPhaseEcom
  27. 27. Completely Customizable Espire Marketing Columbus, Ohio Completely Customizable Professionally Designed themes o Unlimited Colors o Beautiful Google Fonts o Powerful Revolution Slidero Advanced Mega Menu o Advanced Sales Design Functions o Ajax add to cart o Product Lightbox & Cloud Zoom o Product Call out Banners Twitter: #NextPhaseEcom
  28. 28. Responsive TEchnology Espire Marketing Columbus, Ohio Shop on Any Device Our websites adapt to fit the screen of any internet enabled device. No need for mobile app Because your site already adapts to mobile devices, there is no need to build a separate app for your users to shop. Familiar shopping experience Responsive design gives your shoppers a familiar shopping experience across multiple devices. Mobile shopping made simple. Twitter: #NextPhaseEcom
  29. 29. Superior shopping experience How Feedigi (patent pending) makes this possible.
  30. 30. Superior Product Data Espire Marketing Columbus, Ohio Product Optimization & Integration Feedigi The key to driving down costs and providing a superior sales platform. Twitter: #NextPhaseEcom
  31. 31. Optimized Product images Espire Marketing Columbus, Ohio Why Images Matter Shoppers need to feel the quality with their eyes. Twitter: #NextPhaseEcom
  32. 32. Compelling Product descriptions Espire Marketing Columbus, Ohio Why Descriptions matterThe right description makes a big difference in sales conversion. Twitter: #NextPhaseEcom
  33. 33. Search Engine Optimized Espire Marketing Columbus, Ohio Why SEO matters Reach more people through more key terms to drive product sales. *SEO importing not available with all eCommerce software. It is allowed with Magento. Twitter: #NextPhaseEcom
  34. 34. Seamless Integration Espire Marketing Columbus, Ohio Why Seamless Integration MattersManual product integration requires a great deal of time and money. Seamless integration of optimized product data reduces that cost significantly. Twitter: #NextPhaseEcom
  35. 35. Marketing Portal Our solution to eCommerce marketing deficiencies.
  36. 36. Marketing Training Espire Marketing Columbus, Ohio Training Resources for Clients Designed with you in mind o Marketing newsletter o marketing blog resources o Marketing webinars o Training videos o Individualized training subscriptions Twitter: #NextPhaseEcom
  37. 37. Marketing Portal Espire Marketing Columbus, Ohio Quality marketing for low monthly rate Access to powerful services o Advanced seo services o Social media marketing serviceso Email marketing serviceso Connect to industry leaderso Build a strong affiliate program Twitter: #NextPhaseEcom
  38. 38. ecommerce problems That we solve Espire Marketing – Columbus, ohio 2. Poorly designed website – Professional Design, Responsive Technology 1. Poor platform for growth – Magento, analytics, client portal 3. Poor shopping experience – feedigi, optimized product data integration 4. Poor marketing efforts – Free marketing resources, marketing portal But what about the cost? Twitter: #NextPhaseEcom
  39. 39. Unbeatable ecommerce web design from $199 Espire Marketing – Columbus, ohioTwitter: #NextPhaseEcom
  40. 40. Cost difference analysis Espire Marketing Columbus, Ohio Professional Developed 1,000 product site ($50,000 sales annually) Traditional eCommerce Cost to Retailer Espire eCommerce Cost to retailer Cost Savings Product Data Optimization $2,500 Included eCommerce Website Development Between $9,000 to $12,000 $499 set-up Monthly Maintenance ≈ $250/month $99/month + 5% of monthly sales 12 month cost of ownership $14,500 - $17,500 $4,187 $10,300 - $13,300* 24 month cost of ownership $17,500 - $20,500 $7,875 $9,600 - $12,600* 36 month cost of ownership $20,500 - $23,500 $11,563 $8,900 - $11,900* Twitter: #NextPhaseEcom Result: Spend less money managing your business & more money grow *Cost Savings analysis based on quote from DesignQuote calculator from a professional firm. Actual results may vary. See saved quote for details.
  41. 41. OUR CONTACT DETAILS Espire Marketing Columbus, Ohio Contact Espire for more details about the platform or for additional services. www.EspireMarketing.org info@espiremarketing.org 1-614-585-9329 @Espire Facebook.com/espiremarketing WEBSITE :EMAIL: TELEPH ONE: Twitter: #NextPhaseEcom
  42. 42. THANK YOU FOR YOUR TIME We will now take any questions from the audience.

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