KBEAT Introduction

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KBeat, as a Huffington Post style KPOP community, provides crossboarding review & promotion services for B2B customers, and K-beauty, fashion subscription service for B2C customers. On April 2014, We have got visitors from 156 countries, 2.2K registered users and 800~900 D.A.U, at the moment. youtube's Kpop reactioners network is one of our strength as well. Megan Bowen, Kbeat's marketer has got 50K subscribers, 2.3M views for K-contents.

Presentations & Public Speaking Business Technology

Since 2012
200 KPOP videos
14K Overseas Subscribers
1st Korean KPOP Reactioner

All articles written by
hired, professional writers
As a weird ajussi KPOP Geek

The contents are clearly not from Real fans
I wanted Real Story from Real Fans

For those who make KPOP fan videos
1. Weekly contest for Best Fan Video
50,000+ KPOP videos

For those who can’t make videos
2. Space to express fandom
650 articles
( 5 months )
200+ authors

KPOP fans from 157 countries…
Who are consuming KBeat contents?

Traffic Sources
13~24 years / female
60% South East Asia / 30% North America / 10% Others

Registered user growth
2013.12 2014.1 2014.2 2014.3 2014.4
340
Beta Open
640
1100
2050
3100
estimated
APP released
monthly
80%
Increase
(5 months)
Still Beta Stage!
K-Startup

So, what are we gonna do?Two Business Services

1. K-Box
• K-Culture Subscription Box
• Top 2 KPOP Youtubers’re helping
(JRE & Megan)
• K-Box Beta Test
 10 K-Boxes Give away(each $20)
 Goal: 100 people within 2 weeks
 Result: 1,500 people in 1 week
83K 55K

reviews &
traffics
K-Product
Companies
2. K-Product Promotion
Kbeat Youtubers
Reviewers
Free samples
Promotion fee

Team
Jre / USA
K-Box promotion
No.1 KPOP
Reactioner
(85K subbies)
Roni / Israel
SNS manager
Event planning
and managing
KPOP Geek
JJ (Founder &
Developer)
Media Geek
HJ (Co-founder
& Hustler)
Youtube Strategist
(56K subscribers)
Megan Hacker
Seoungwoo
App Developer

Kbox Beta Test
Mission: Collect 1,000 cheesy KPOP msgs for Kbeat App in 2 wks
Within a week
12,000 views 15,000 messages
15x more than the original goal

KBeat Time Line
• 2014.5
– Pitching at Silicon Valley
• 2014.6
– Multi-language (English  Indonesian or Vietnamese)
• 2014.7
– K-Product Review & Promotion
– JFDI Acceleration (Planned)
• 2014.8
– K-Box subscrption service launching

Fan videos, Reviews, opinions to share?
Create, and Connect to KpoppersPublish

Here’s our ultimate vision
Agora Styke K-Culture platform
Review/Promotion Market Research/consulting Kbeat distibution
On-line Off-line

470 articles
Motivation package
(Auto Quality Controller)
Tae –Kwon–Do
How about the quality?
18 authors gained belts

3. KProduct Promotion
(B2B Service Planned)
To the K-Product companies,
we offer
• Youtube reviews
• Article reviews
• High exposure to KPOP fans
• 30 willing & qualified reviewers
• Plan to execute 1st Trial by 2Q

KPOP is growing fast
Numbers of K-pop views

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2016 Media Keyword - 2016년 "Mobile Only"의 시대를 경험하다. 2017 Core Trend Keyword - 2017년 디지털 광고업계 종사자들이 뽑은 트렌드 키워드 2017 Mobile All - 2017년 "모든 미디어 중심에는 모바일이 있다" 1. 모바일 영상으로 변모하는 미디어 콘텐츠 - TV 프로그램의 모바일화 : TV 방송사들이 모바일 콘텐츠 전용 제작 채널 보유, 서비스 오픈 - 모바일 최적화 광고 : 기존 TV, 온라인 광고가 모바일 환경에 최적화 된 광고 상품으로 진화함 - V커머스 : TV 홈쇼핑과 온라인 커머스가 모바일 영상화 된 ‘V 커머스’ 탄생 2. 모바일 결제와 O2O 서비스 시너지 창출 - 모바일 결제 현황 : 다양한 간편결제 서비스가 출시되고, 업체 간 경쟁적인 마케팅을 진행하면서 간편결제 이용경험의 비중이 높게 나타남 - 오프라인 시너지 창출 : O2O 사업의 지속적인 오프라인 진출 및 확장으로 인해 모바일 결제의 비중이 점차 증대되는 추세. 앞으로의 시너지가 기대됨 3. 데이터 기반 광고 플랫폼 도입 확산 - 애드테크의 본격화 : 모바일 광고의 성장, 매체의 다변화 등 디지털 환경변화에 따른 애드테크의 본격화 - 페이스북, 구글 광고 약진 : 글로벌 플랫폼 사업자인 페이스북, 구글 등이 모바일 기반의 프로그래매틱 광고 시장을 선도함 - 국내 도입 확산 : 모바일 시장의 지속적인 성장과 글로벌 사업자들의 약진으로 데이터에 기반한 광고 플랫폼 시장이 본격 확산될 것으로 전망 4. Live 영상 플랫폼 활용 증가 - 라이브 영상 현황 : 'Live’ 기능을 강화한 영상 플랫폼이 확산되고, 메신저 및 VR 등의 기능들까지 접목되어 더 적극적인 활용이 예상됨 - 다양한 라이브 영상 : 미디어 및 엔터 분야의 셀럽들이 라이브 영상을 활용한 콘텐츠 제작해 소통을 강화함 - 에이전시 및 마케터 대부분이 실시간 스트리밍 동영상 광고에 투자한다는 글로벌 조사 5. 생활플랫폼으로 확대되는 모바일 메신저 - 이미 메신저는 모바일 시대를 대표하는 주요한 의사소통 수단으로 정착함 - 다양한 영역의 서비스로 확장되며 생활 플랫폼으로 진화 중 6. 콘텐츠 중신 마케팅 확산 - Multi Use Multi Platform : 특정 플랫폼에 종속되지 않는 경쟁력 있는 콘텐츠의 제작 - 콘텐츠 마케팅 믹스 : 콘텐츠의 힘을 활용한 마케팅과 타겟팅이 더욱 활성화 될 것으로 전망 7. TV와 경계가 희미해지는 동영상 소비 - 동영상으로 소비되는 TV : 모바일을 통한 TV 콘텐츠의 시청 및 증가 - TV로 보는 모바일 영상 : IPTV 내 콘텐츠 채널 편성, 앱/OTT 활용한 온라인 콘텐츠의 TV 수신 확대 등...

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KBEAT Introduction

1. GoodTimeWith.Me

3. Since 2012 200 KPOP videos 14K Overseas Subscribers 1st Korean KPOP Reactioner

4. All articles written by hired, professional writers As a weird ajussi KPOP Geek

5. The contents are clearly not from Real fans I wanted Real Story from Real Fans

6. 5 months ago

7. 소개영상

8. We focus only on fandom creations

9. For those who make KPOP fan videos 1. Weekly contest for Best Fan Video 50,000+ KPOP videos

10. For those who can’t make videos 2. Space to express fandom 650 articles ( 5 months ) 200+ authors

11. KPOP fans from 157 countries… Who are consuming KBeat contents?

12. Traffic Sources 13~24 years / female 60% South East Asia / 30% North America / 10% Others

13. Registered user growth 2013.12 2014.1 2014.2 2014.3 2014.4 340 Beta Open 640 1100 2050 3100 estimated APP released monthly 80% Increase (5 months) Still Beta Stage! K-Startup

14. So, what are we gonna do?Two Business Services

15. 1. K-Box • K-Culture Subscription Box • Top 2 KPOP Youtubers’re helping (JRE & Megan) • K-Box Beta Test  10 K-Boxes Give away(each $20)  Goal: 100 people within 2 weeks  Result: 1,500 people in 1 week 83K 55K

16. reviews & traffics K-Product Companies 2. K-Product Promotion Kbeat Youtubers Reviewers Free samples Promotion fee

17. Team Jre / USA K-Box promotion No.1 KPOP Reactioner (85K subbies) Roni / Israel SNS manager Event planning and managing KPOP Geek JJ (Founder & Developer) Media Geek HJ (Co-founder & Hustler) Youtube Strategist (56K subscribers) Megan Hacker Seoungwoo App Developer

18. The Best K-Culture Platform

19. Thanks for listening Share Your KPOP

20. Kbox Beta Test Mission: Collect 1,000 cheesy KPOP msgs for Kbeat App in 2 wks Within a week 12,000 views 15,000 messages 15x more than the original goal

21. KBeat Time Line • 2014.5 – Pitching at Silicon Valley • 2014.6 – Multi-language (English  Indonesian or Vietnamese) • 2014.7 – K-Product Review & Promotion – JFDI Acceleration (Planned) • 2014.8 – K-Box subscrption service launching

22. Fan videos, Reviews, opinions to share? Create, and Connect to KpoppersPublish

23. Here’s our ultimate vision Agora Styke K-Culture platform Review/Promotion Market Research/consulting Kbeat distibution On-line Off-line

24. KPOP-Promotion

25. 470 articles Motivation package (Auto Quality Controller) Tae –Kwon–Do How about the quality? 18 authors gained belts

26. 3. KProduct Promotion (B2B Service Planned) To the K-Product companies, we offer • Youtube reviews • Article reviews • High exposure to KPOP fans • 30 willing & qualified reviewers • Plan to execute 1st Trial by 2Q

27.

28. KPOP is growing fast Numbers of K-pop views

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