COTTOSPONSORSHIP
PACKAGE
Tips for Creating A
SeductiveEmail Campaign
#Tip 1Consistent Aesthetic
Across Entire Campaign
#Tip 1
Email Landing Page Product Page
Across Entire CampaignConsistent Aesthetic
See e
Styles >>SHOP NOW>>
Similar Visuals
See e
Styles >>SHOP NOW>>
Similar Messaging
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See e
Styles >>
Tip 2Enticing Email
The Fold!
Keep Your Eyes Above
That’s Where Your Customer’s Looking.
See e
Styles!
The Fold?
What’s Above
Call-To Action
Compelling Copy
Strong Creatives
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See e
Styles!
The Fold?
What’s Above
Call-To Action
Compelling Copy
Strong Creatives
If They’ve
Scrolled
They’re Almost
SOLD
SHOP NOW>>
#Tip 3Welcoming
Landing Page
Landing
How To Make A Smooth
...Page
Copy picks up where
the email left off...
Landing
How To Make A Smooth
...Page
Copy picks up where
the email left off...
...While incorporating
similar visuals for
continuity
Landing
How To Make A Smooth
...Page
Copy picks up where
the email left off...
Reinforce your message
by illustrating further
benefits....
...While incorporating
similar visuals for
continuity
Landing
How To Make A Smooth
...Page
Copy picks up where
the email left off...
Reinforce your message
by illustrating further
benefits....
...and then offer
additional options
and variety
...While incorporating
similar visuals for
continuity
Tip 4Don’t Be Too
Salesy
Compelling
How To Make A
Product Page
Product page offers
clear, concise and
detailed information.
Call to action is
straightforward.
Compelling
How To Make A
Product Page
Product page offers
clear, concise and
detailed information.
Provide information to
clear up any pre-
purchase doubts.
In this case a comprehensive
sizing guide can lock a sale
and avoid costly returns.
Compelling
How To Make A
Product Page
Call to action is
straightforward.
Product page offers
clear, concise and
detailed information.
Make The Product The
HERO!
Most Importantly...
’
Lets Review‘
That Was A Lot...
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www.group8a.com
646.374.8771
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Tips for Creating a Seductive Email Campaign