We help retail store branch locations appear comprehensively and accurately for local and relevant online searches on all devices such as mobile phones, tablets,desktops and GPS units, ensuring your customers and prospects have a flawless user experience until they enter your doors.

1. Online Presence
Management
for Retail
www.dacgroup.com

2. …Busy day running
errands

3. …Busy day running
errands
Where Do Teen Girls
Shop for Clothes
Around Here?

4. …Busy day running
errands
Where Do Teen Girls
Shop for Clothes
Around Here?
When she searches
for “Clothing stores
near me”
Will You Appear?

7.  How do you maintain consistent, accurate
store information across a regional or
national chain of stores?
 How do you consistently rank high, for every
store location, in unbranded local search
results?

10. o Google Technologist Ed Parsons sites that 1 in 3
searches have local intent November, 2012
o Analysts predict that mobile will overtake PC for
local search by 2015 April, 2012
67%
33%
Google
Other
Over 4 Billion Monthly Local Searches

11. Get your information
right…everywhere!

12.  We have been in business for over 40 years and
have been a full-service digital marketing solutions
agency since 1997
 Our heritage is in directional marketing and Yellow
Pages advertising which has extended into the
digital discipline of Local Listings Management and
Presence Management

13.  Unmatched ability to affect the accuracy and consistency of
online listings through direct management of relevant search
properties and strong relationships with data aggregators
◦ Direct management of properties such as Yelp, Foursquare, etc.
◦ Considered a top level authority by core data providers such as
Acxiom, InfoGroup, Neustar/LocalEze and Nokia Navteq

14.  Most comprehensive reporting platform in the industry for
local listings
◦ We also have the ability to employ comprehensive reputation
review and monitoring
 Ability to clean up stray and duplicate listings
◦ These commonly arise as a result of locations opening and closing
or through the acquisition of other businesses
 Ability to handle “nested” locations
◦ Locations within a location such as in a mall or airport

15. No other agency can improve the accuracy, consistency,
pervasiveness and rankings of your restaurant listings online like
DAC Group
We are one of the top agencies in North America for listings
management and our approach is entrusted by top-tier brands
such as:

16. Client: National automotive franchise
with 800+ locations & $250M in revenue
Challenge: Unmanaged listings,
inconsistent information online, no
central direction & poor local presence
Strategy: Client’s annual investment per
location was $199. DAC Group applied
our full Local Listings Management
process

17. Results:
• clicks and direction requests doubled in 6
months (22K  46K)
• Incremental sales per location: $72,000
• Profit ROI delivered by this local search-
based marketing initiative was 70:1
• Industry average for search-based
marketing programs is 7:1, so DAC Group
delivered 10x industry average results

18. Greg Wells
Digital Marketing Specialist
gwells@dacgroup.com
Making our clients appear comprehensively and correctly is what
DAC Group does best. We have over 100,000 individual listings
under management. We patiently and diligently wade through reams
of data, eliminating incorrect or out of date information while
promoting the rich and relevant content to provide local businesses
with a highly accurate and visible presence within this critical
channel. We don’t stop there.
We understand that as the channels converge online our efforts must multiply to keep our partners ahead of the
curve. SEO, mobile and social all play a part in our local listings management service; from building citations and
references to bolster organic rankings in the local channel, through to robust local reputation management
programs that focus on user ratings and reviews. We analyze and report on all the key performance indicators
through our proprietary DiMITRI™ dashboard, drilling down to understand the performance at the individual
location or rolling up to encompass a national or international footprint.
DAC Group www.dacgroup.com
New York | Chicago | Cleveland | Louisville | Rochester | Toronto | Montreal | Vancouver