'News: DAB Digital Radio Chip Supplier Radioscape CEO Hall Says "Broadcast Industry Desperately Needs Change"' by Grant Goddard
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News story about comments made by John Hall, chief executive of DAB digital radio chip supplier Radioscape, that "broadcast industry desperately needs change", written by Grant Goddard in December 2006 for The Radio Magazine.
![News: DAB Digital Radio Chip Supplier Radioscape CEO Hall Says "Broadcast Industry Desperately Needs Change"
page 2
©2006 Grant Goddard
John Hall, chief executive of Radioscape, the company whose chips are in
almost a third of UK DAB radios, has said that the radio receiver industry
“desperately needs change”.
As the company celebrated its tenth anniversary last week, Hall said: “The
thing that isn’t going to work is making more radios that look like the radios we
have today because that is a very slow, evolutionary approach. There’s so
many other new and exciting things competing for the consumer pound. The
broadcast industry desperately needs change. This is almost a survival issue
because the old streams of revenue such as advertising are dwindling in
favour of the internet.”
Hall was doubtful that receivers utilising the new AAC+ codec would be
manufactured soon: “The value of a software defined radio solution is that we
are ready with the new audio codec when the industry asks for it, and we have
not timetabled a product for it.”
He pointed out that the codec would have to be approved by Ofcom first,
making it unlikely that new receivers would come to market before the end of
2007 or 2008. “We have to get people off this [audio quality] topic and drive
more content,” he said.
[First published in 'The Radio Magazine' as 'Industry "Desperately Needs Change"', #765, 6 December 2006]
Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of
experience in the broadcasting industry, having held senior management and consultancy
roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at
http://www.grantgoddard.co.uk](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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'News: DAB Digital Radio Chip Supplier Radioscape CEO Hall Says "Broadcast Industry Desperately Needs Change"' by Grant Goddard
- 1. NEWS: DAB DIGITAL RADIO CHIP SUPPLIER RADIOSCAPE CEO HALL SAYS "BROADCAST INDUSTRY DESPERATELY NEEDS CHANGE" by GRANT GODDARD www.grantgoddard.co.uk December 2006
- 2. News: DAB Digital Radio Chip Supplier Radioscape CEO Hall Says "Broadcast Industry Desperately Needs Change" page 2 ©2006 Grant Goddard John Hall, chief executive of Radioscape, the company whose chips are in almost a third of UK DAB radios, has said that the radio receiver industry “desperately needs change”. As the company celebrated its tenth anniversary last week, Hall said: “The thing that isn’t going to work is making more radios that look like the radios we have today because that is a very slow, evolutionary approach. There’s so many other new and exciting things competing for the consumer pound. The broadcast industry desperately needs change. This is almost a survival issue because the old streams of revenue such as advertising are dwindling in favour of the internet.” Hall was doubtful that receivers utilising the new AAC+ codec would be manufactured soon: “The value of a software defined radio solution is that we are ready with the new audio codec when the industry asks for it, and we have not timetabled a product for it.” He pointed out that the codec would have to be approved by Ofcom first, making it unlikely that new receivers would come to market before the end of 2007 or 2008. “We have to get people off this [audio quality] topic and drive more content,” he said. [First published in 'The Radio Magazine' as 'Industry "Desperately Needs Change"', #765, 6 December 2006] Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk