I have always like the word "Manifesto". Well, this isn't my manifesto just a simple process with which I work.

1. How Does Graham McInnes Work? http://www.flickr.com/photos/17258892@N05/

2. 1 Determine The Units of Measurement The Marketing function begins with the determination and discovery of the units you will be using for measurement. Each industry places particular value on differing units of measurement and although those differences are important, the process of determination and measurement is quite similar. http://www.flickr.com/photos/tudedude/

3. 2 Map Out Process Flow Each business can be mapped into a series of process flow diagrams each outlining a fundamental transaction. Mapping out process flows is an eye opening discovery for most people and allows them to see their own business in a way that they have never seen it.

4. 3 Manipulate Touchpoints Then, with maps outlining the fundamental processes, the next step is to create a list of the relevant 'touch points' that the business has with their customers. When the touchpoint list is complete, the next step is to inventory and evaluate each point for effectiveness relative to the overall goal of manipulating our units of measurement.

5. 4 Evaluate, Learn, Refine Finally, the last step is where the real fun begins. Evaluate, Learn and Refine.

6. LinkedIn Profile- Click Here www.graham-mcinnes.com Inspired by Tom Peter’s WOW! Project