Viet Nam Mobile Market - Trends - Opportunity - Make Money. I presented at Mobile Monday in Ha Noi / 03-05-2012

1. Ha Noi - 2012
03-05-2012, London Cafe

2. Lê Văn Giáp
Founder & CEO: SharePlus Corp
Founder : ViMarket.vn
Chợ ứng dụng Android chuyên nghiệp
Founder : VietAndroid.com
Cộng đồng Android lớn nhất Việt Nam
giaplv@shareplus.com.vn giaplv_master_it giaplee

3. Local Mobile Market
Thị trường di động trong nước
Xu hướng – Cơ hội – Kiếm tiền?

4. ~45mil Number of
mobile users
accounted for ~
45% of the
population (90
mils)

5. 3G strong growth
19 million people are using mobile
internet (788 mil on 2015 – forcecast)
Android: 2.18%
IPhone iOS: 0.46%
Java OS: 0.6%

6. Smartphone trends
Tablet trends

7. Mobile payment

10. Barriers payment
(is a barrier but is too an opportunity)

11. Digital Content
20.000 tỷ đồng
(2014)
(VINASA)

12. Challenges (Thách thức)
Từ thị trường (From market):
 Còn non trẻ (Young market)
 Cạnh tranh khốc liệt (Fierce competition)
 Chưa có nhiều sản phẩm tốt để bán (Not
many good products to sell)
 Tỉ lệ ăn chia với telcos (SMS, Wapcharging)
còn cao (Rate divided by the telco is high)
 Thói quen dùng Free (Free habits)

13. Challenges (Thách thức)
Về Giải pháp (Solutions):
 Cần công nghệ tốt để cạnh tranh – Need
better technology to compete
 Giải pháp thanh toán- Payment solution
 Bảo mật - security
 Hệ thống thống kê, báo cáo, phân tích -
Statistics, reports, analysis system

14. How to make
money ?

15. Android
iOS
W.Phone7
JavaMe

16. Choose OS?
small survey on dantri.com.vn

17. How to make money ?
1 Paid App, Game
2 Mobile Ad
3 Free + IAP
4 Outsource
5 Build Store

18. What app, game to sell ?

19. Average revenue per category of
Android applications

20. Game, App
MASS VAS
Keep user always stay
Product Model

21. Revenue Model
Advertising-supported Revenue Models
(on web, in app)
Fee-for-transaction Revenue Models
Web Catalog Revenue Model
Fee-for-service Revenue Models

22. IAP Model
In – App purchases
Android Billing
Amazon 1-click
App store’s In-App purchases (IAP)

23. AIDA ?
(can apply for all case)
Attention
(look, like, download )
You
Visit app, web (store)
Interest
(try and feel)
money
Desire
(great, need more…)
Users
Action
(buy item, other)

24. Store AIDA
Download
 Item 1
 Item 2
Try & Interest &
 Item 3
Desire  Item 4
 Item 5
Others
Attend Buy

25. A successful model IAP
Great game on iOS, Android of
GluMobile

26. Feature Image
Need a picture to illustrate the impressive attention to users

27. Mobile Ads statics

28. Some Mobile Ads providers

29. Local market Business Model
Standard
ViMarket
Local CPs/sub
Local Dev End user
Local Content Maker
Local payment
gateway
Flexible, easy
eWallet
SMS,Wapcharging Local Telcos
(Viettel, Mobi, Vina) available
If you want make a similar then let clone it or best to cooperate with
me (contact@vimarket.vn)

30. Thank you for listening !
Wish you success