Brwmg Mts Slides

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Geoff Brown

Slides used to present the core Ideas in Made to Stick by Chip and Dan Heath.

Technology Health & Medicine

Kidney Heist Tale The Truth About Movie Popcorn

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Group Summary of Made to Stick ,[object Object],[object Object],[object Object],The Core Message(s) of each paragraph/section (18)

S implicity U nexpectedness C oncreteness C redibility E motions S tories

THE Low Fare Airline Southwest 1000’s employees must know it Informs decision making THE Low Fare Airline = Core Fun place to work = next circle Simple and reflect commander’s intent

“ A bird in the hand is worth 2 in the bush” Proverb

Curse of Knowledge ,[object Object],[object Object],[object Object]

Depicts 106,000 aluminum cans, the number used in the US every thirty seconds.

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Brwmg Mts Slides

1. Journey

4. Kidney Heist Tale The Truth About Movie Popcorn

10. “ Where there’s smoke there’s FIRE”

11.

12.

13.

14.

15.

16. S imple

17.

18. 2 Steps

19. S implicity U nexpectedness C oncreteness C redibility E motions S tories

20. THE Low Fare Airline Southwest 1000’s employees must know it Informs decision making THE Low Fare Airline = Core Fun place to work = next circle Simple and reflect commander’s intent

21.

22. 3 Words

23. S imple

24. Compact

25.

26. “ A bird in the hand is worth 2 in the bush” Proverb

27. J FKFB INAT OAF LNA SAI RS

28. JFK FBI NATO AFL NASA IRS

29.

30.

31.

32.

33. S imple

34.

35. U nexpected

36. Depicts 106,000 aluminum cans, the number used in the US every thirty seconds.

37. C oncrete

38. C redible

39. E motional

40. S tories

41. HUMOUR

Brwmg Mts Slides

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