MicID allows brands to link their audio/videos via audio recognition on mobile devices in a very simple way. Brands upload their audio/videos to our dashboard and provide us a link that users should be redirected to when the audio recognition happens. It's like an invisible QRCode for audio/video.

1. Friday, August 30, 13

2. GeoPapyrus offers a suite of
plug-and-play next-
generation gamification tools
based on augmented reality
technology, social networks,
and mobile devices.
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3. MicID allows brands to link
their audio/videos via audio
recognition on mobile devices
in a very simple way.
MicID by GeoPapyrus
Friday, August 30, 13

4. Brands upload their audio/
videos to our dashboard and
provide us a link that users
should be redirected to when
the audio recognition happens.
MicID by GeoPapyrus
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5. MicID by GeoPapyrus
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6. • Users download the MicID app to quickly
access and share websites, videos, cupons and
other content.
• Then they look for the MicID logo in Tv Shows,
commercials, movies, online videos or listen to
MicID in radio broacast.
• MicID enabled content can be detected by the
app to provide a new interaction level.
How it works
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7. • Brands/Tv Networks/Radio stations can add
their audio/videos to the app at any time.
• Visit http://www.geopapyrus.com/new/
MicID/ to add a request
Add your content to MicID
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8. • Technology that allows mobile devices to
recognize video and sound
• This technology works by creating
fingerprints that are unique to an image,
video or sound
• The fingerprints are transmitted to the
cloud allowing for a myriad of different
uses
State of the art
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9. Mobile
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10. The Flow
USER
MOBILE
APP
INTERNET
TV/Radio/YouTube BROADCAST
WEBSITE / ADMIN
BACKEND
ENCODING
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11. Team
Wedge Martin, Co-Founder
“Gamification Thought Leader”
‣Co-Founder and CTO Badgeville
‣Deep technical experience at
Shopping.com, IBM, Cisco and MCI
Marco Vanossi, Co-Founder
“Mobile Visual Recognition Pioneer”
‣Developed proprietary mobile recognition
technology
‣Led two mobile visual search startups
(Pé2 and ClickPic) in Brazil
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12. Contact
info@geopapyrus.com
twitter: @geopapyrus
facebook: http://facebook.com/geopapyrus
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