20. #1: While corporate content dominates advertising, it often takes its cues from UGC.
21. #2: More than half of the top viral ads were one minute or more in duration, representing a shift away from the 30-second spot for online advertising.
22.
23. #4: Unlike other viral content, the most viral ads feature thumbnails of objects (rather than people) about 30% of the time.
24. #5: The most viral ads feature disconnected content almost as often as heavily-branded content.