Geographic perspective of Germany
Global ranking GermanyTo measure the global attractiveness ofGermany, we asked potentials whichcountries they would like t...
Continental ranking GermanyBecause Germany is a highly preferred destinationfor the global labor force, the popularity per...
Ranking German citiesIn addition to preferred countries,respondents indicated cities they wouldconsider when working abroa...
Global ranking German companiesGerman employer brandsWe asked potentials which employers they preferwhen working abroad. G...
Asian ranking German companiesAsia offers a major export marketfor Germany, 6 Percent is exportedto China alone. Furthermo...
Asian ranking German companiesBased on rankings of most preferred employers, thenumber 1 German companies in Asia become v...
Business perspective of Germany  •   World’s fifth largest economy based on gross domestic product  •   Europe’s largest e...
The Global Talent Barometer•   Global online research•   Partner: The Network•   2011, 3th version•   Research already con...
Characteristics global Asian workforce to Germany                                       Source: Global Talent Mobility Sur...
Mobility drivers Asians to GermanyCountry Value Drivers (CVD)In order to see what reasons determinethe decision to look fo...
Asian potentials with a preference forGermany and German companies wereasked what relocation information theywant from a f...
SummaryThe global workforce and Germany•   Germany is a key player in the global labor market. It is ranked 5th as destina...
Make and have your own detailledglobal recruitment analysesWanting to know more about Global Talent Barometer and GlobalRe...
Countries we know all about:•   Algeria          •   Hungary       •   Romania•   Australia        •   India         •   R...
Cities we know all about:•   Abu Dhabi      •   Cologne        •   Kuala Lumpur   •   Nice                     •   Sofia• ...
Companies we know all about:•   GE                       •   Deloitte         •   Lufthansa      •   Telefónica•   ABB    ...
Global attractiveness of Asians wanting to go to Germany
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Global attractiveness of Asians wanting to go to Germany

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The Global Attractiveness of Germany. The number 1 automotive employer in the world

Asia offers a major export market for Germany, 6 Percent is exported to China alone. Furthermore, Germany is ranked 6th as destination country for the global Asian workforce.

Career
Distinctive for Asians that want to work in Germany and for a German firm, is that
they are more career driven and looking
for a better standard of living. Germany
offers these opportunities.

Culture
For the global Asian workforce, ‘softer’ drivers such as exploring different cultures and learning a new language are reasons to work and live abroad. The Western culture appeals to them.

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Global attractiveness of Asians wanting to go to Germany

  1. 1. Geographic perspective of Germany
  2. 2. Global ranking GermanyTo measure the global attractiveness ofGermany, we asked potentials whichcountries they would like to work in abroad.Great potentialFrom the global mobile workforce, morethan 678 million people are willing to work inGermany when going abroad.Very popularGermany is ranked 5th as destinationcountry. It is Europe’s 2nd most popularcountry to work in. Source: Global Talent Mobility Survey 2011
  3. 3. Continental ranking GermanyBecause Germany is a highly preferred destinationfor the global labor force, the popularity percontinent is analyzed.EuropeGermany is most popular inEurope, being the number 1destination for:• Austria• Belarus• Bosnia• Croatia• Czech republic• Latvia• Luxemburg• Netherlands• Portugal• RomaniaThe central position of Germany and its stableeconomy make it an attractive destination. Source: Global Talent Mobility Survey 2011
  4. 4. Ranking German citiesIn addition to preferred countries,respondents indicated cities they wouldconsider when working abroad. 4 Germancities are present in the top-50, ranked bythe global workforce. The capital ofGermany is very popular with its 8th position. Source: Global Talent Mobility Survey 2011
  5. 5. Global ranking German companiesGerman employer brandsWe asked potentials which employers they preferwhen working abroad. Globally, 17 Germancompanies are present in the top-100 employers.This makes German brands the 2nd most popularemployers globally. Only the USA has more brands(35!) in the top-100.SiemensMost preferred German employer for the globalworkforce is Siemens, ranked 7th.AutomotiveGermany houses some of world’s strongest carmanufacturers. 6 major automotive companies arepresent in the top-50 most popular employers:BMW, Volkswagen, Mercedes, Audi, Porsche, andDaimler. Source: Global Talent Mobility Survey 2011
  6. 6. Asian ranking German companiesAsia offers a major export marketfor Germany, 6 Percent is exportedto China alone. Furthermore,Germany is ranked 6th asdestination country for the globalAsian workforce.German companies wereranked by Asian talent tospecify their attractivenessas foreign employers.The map shows the number 1employer brand for Asiancountries. Source: Global Talent Mobility Survey 2011
  7. 7. Asian ranking German companiesBased on rankings of most preferred employers, thenumber 1 German companies in Asia become visible.• Audi is most preferred in China• Siemens is most preferred in India, Indonesia, Israel, Jordan, Lebanon, and Malaysia• DHL is most preferred in Kuwait• Adidas is most preferred in Oman and Saudi Arabia• Mercedes is most preferred in the Philippines• Volkswagen is most preferred in Qatar• BMW is most preferred in Singapore• SAP in most preferred in the United Arab EmiratesMost attractive is Siemens, being the first choice in 6countries. Furthermore, results show that the automotivesector is very popular among the global Asian labor force. Source: Global Talent Mobility Survey 2011
  8. 8. Business perspective of Germany • World’s fifth largest economy based on gross domestic product • Europe’s largest economy • Leading exporter of machinery, vehicles, chemicals, and household products • Among the largest and most technologically advanced producers of iron, steel, chemicals, electronics, and food in the world • Number 3 exporter in the world ($ 1.547 trillion, 2011) • Highly skilled labor force • Ranked 14th when looking at the volume of labor force (43.67 million, 2011) • For the coming years, demographic challenges are expected to affect long-term growth
  9. 9. The Global Talent Barometer• Global online research• Partner: The Network• 2011, 3th version• Research already conducted in 2006 – 2009, parts comparable• Global labor mobility• In 66 countries• With data on more than 100 cities• With data on more than 125 companies• With 162.495 interviewees• In 26 languages• Clients: Philips, Logica, ADP, Alexander Mann, Tom Tom, Maersk, Friesland Campina, ASML, USG, Manpower and more
  10. 10. Characteristics global Asian workforce to Germany Source: Global Talent Mobility Survey 2011
  11. 11. Mobility drivers Asians to GermanyCountry Value Drivers (CVD)In order to see what reasons determinethe decision to look for a job abroad, the Opportunity toAsian global workforce that prefers broaden experience 70% Better careerGermany and German employers is Better climate opportunities 60%compared with the global Asian Partner already works To have a better 50%workforce that is willing to work abroad. abroad (relationship) 40% standard of living Bad economic 30% 20% Challenging oneselfCareer situation in own… 10%Distinctive for Asians that want to work in 0% Starting anGermany and for a German firm, is that Learn a new language international careerthey are more career driven and lookingfor a better standard of living. Germany Already have family Acquiring workoffers these opportunities. abroad experience Making change in the Get to know differentCulture world Meet new cultures Start up a new lifeFor the global Asian workforce, ‘softer’ drivers people/build a new…such as exploring different cultures and Asian workforce Asians preferring Germany & German firmslearning a new language are reasons to workand live abroad. The Western culture appealsto them. Source: Global Talent Mobility Survey 2011
  12. 12. Asian potentials with a preference forGermany and German companies wereasked what relocation information theywant from a foreign employer. Compared tothe global Asian workforce, they want 20%more information.Quality of lifeThe most important relocation informationfor both groups is accommodation andstandard of living. Germany is known for ahigh quality of life due to the spacious andgreen countryside. Because ofthis, Asians want to have access toinformation about the environment.CommuteAsians that want to work in Germany andprefer German employers, are moreinterested to commute from the countrysidecompared to the global Asian labor force. Itappears that they want to work in, but liveoutside the city. Source: Global Talent Mobility Survey 2011
  13. 13. SummaryThe global workforce and Germany• Germany is a key player in the global labor market. It is ranked 5th as destination country, is the 2nd most popular European country, and 4 cities are present in the top-50 of preferred cities. To illustrate, more than 678 million people want to work and live in Germany.• After America, Germany has the most brands in the top-100 favorite employers. These 17 brands include 6 car manufacturers, which makes Germany the most prefered automotive employer in the world.• The Asian labor force that wants to work in Germany is relatively young, career driven and seeks a better standard of living abroad. In line with this, they expect a foreign employer to provide sufficient information about the accommodation and ability to commute. When targeting Asian talent that prefers Germany and German employer brands, both the career opportunities as the high quality of life should be emphasized.• The Production industry is very common among the global Asian workforce and fits the majority of German companies: machinery, electronics, and vehicles. Within this industry, most Asian talent has an Engineering function.
  14. 14. Make and have your own detailledglobal recruitment analysesWanting to know more about Global Talent Barometer and GlobalRecruitment Intelligence, please connect/contact with Geert-JanWaasdorp, Intelligence Grouphttp://www.intelligence-group/nl/enhttp://www.globaltalentbarometer.com Geert-Jan Waasdorp Global Recruitment Intelligence Consultant Founder of Intelligence Group Geert-Jan@intelligence-group.nl http://nl.linkedin.com/in/waasdorp @waasdorpigi More information about the data, look at: http://www.intelligence-group.nl/media/files/Downloads/Global%20Recruitment%20Intelligence%20IG.pdf
  15. 15. Countries we know all about:• Algeria • Hungary • Romania• Australia • India • Russia• Austria • Indonesia • Saudi Arabia• Bahrain • Ireland • Serbia• Belarus • Israel • Singapore• Belgium • Italy • Slovenia• Bosnia • Ivory Coast • South Africa• Brazil • Jordan • Spain• Bulgaria • Kazakhstan • Sweden• Cameroon • Kenya • Switzerland• Canada • Kuwait • Tunisia• China • Latvia • Ukraine• Croatia • Lebanon • United Arab Emirates• Czech Republic • Lithuania • United Kingdom• Denmark • Luxemburg • USA• East Africa • Malaysia• Egypt • Morocco And much more…• El Salvador • Nigeria• Estonia • Norway• Finland • Oman• France • Panama• Germany • Philippines• Ghana • Poland• Greece • Portugal• Guatemala • Qatar
  16. 16. Cities we know all about:• Abu Dhabi • Cologne • Kuala Lumpur • Nice • Sofia• Adelaide • Copenhagen • Las Vegas • Ontario • Stavanger• Amsterdam • Dallas • Lausanne • Oslo • Stokholm• Antwerp • Doha • Lisbon • Ottawa • Stuttgart• Athens • Dresden • Liverpool • Paris • Sydney• Atlanta • Dubai • Ljubljana • Peking • Taipei• Auckland • Dublin • London • Perth • Tel Aviv• Bangkok • Düsseldorf • Los Angeles • Prague • Tokyo• Barcelona • Edinburgh • Luanda • Quebec • Toronto• Basel • Estocolmo • Luxemburg • Riga • Toulouse• Beijing • Florence • Lyon • Rio de Janeiro • Turin• Bergen • Frankfurt • Madrid • Rome • Valencia• Berlin • Geneva • Málaga • Rotterdam • Vancouver• Bern • Glasgow • Manchester • Salzburg • Vantaa• Birmingham • Gothenburg • Manila • San Diego • Venice• Bordeaux • Graz • Marseilles • San Francisco • Vienna• Boston • Hamburg • Melbourne • San José • Vilnius• Brisbane • Helsinki • Miami • San José de Costa Rica • Warsaw• Brussels • HongKong • Milan • San Salvador • Washington DC• Budapest • Houston • Minhen • Santiago • Wellington• Buenos Aires • Istanbul • Monaco • São Paulo • Zagreb• Caïro • Jakarta • Montreal • Seattle • Zürich• Calgary • Jeddah • Moscow • Seoul• Canberra • Johannesburg • Mumbai • Shanghai And much more…• CapeTown • Kiev • Munich • Singapore• Chicago • Kraków • New York • Sint Petersburg
  17. 17. Companies we know all about:• GE • Deloitte • Lufthansa • Telefónica• ABB • Deutsche Bank • Maersk • Texas Instruments• Accenture • DHL • McKinsey • Total• Adidas • EADS Airbus • Mercedes • Toyota• Alstom • Ericsson • Merck • UBS• Amazon • Ernst & Young • Microsoft • UN• Apple • Exxon • Nestle • Unilever• AT&T • Facebook • Nike • Vodafone• Audi • Ford • Nokia • Volkswagen AG• BASF • Gazprom • Novartis • Volvo• Bayer • General Motors • Oracle • Walmart• BBC • Goldman Sachs • Orange • Yahoo• Blizzard Entertainment • Google • P&G• BMW • Halliburton • Pfizer And much more…• Boeing • Heineken • Philips• Bosch • Henkel • Porsche• BP • Hilton • PwC• Chevron • HP • Roche• Cisco • HSBC • Samsung• Citigroup • IBM • SAP• Coca Cola • Ikea • Schlumberger• Credit Suisse Group • Intel • Shell• Daimler • JP Morgan • Siemens• Danone • KPMG • Sony• Dell • Loreal • Starbucks
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