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METRICS
Your Small Business
Should Be Tracking12
Gabriela Taylor
SALES is the income that is generated when
customers purchase your products and
services.
1
SALES
REVENUE
Treat your customers just the way they like.
2
Customer
Loyalty
Customer Acquisition Cost (CPA) reflects the
cost incurred to get a new customer.
3
Customer
Acquisition
Cost
Know the potential of your (virtual) staff. Here
you can also include the cost for the online tools
you use in your business.
4
Operating
Productivity
The greater this percentage is, the more you can
retain on every dollar and enjoy increased
profits.
5
Gross Margin
Size
Studies claim that if your profits are less than
60%, it will be difficult for your business to
grow.
6
Monthly
Profits and
Losses
Conversion rate (CR) is the ratio of visitors who
generate an action on your website to the total
number of visitors.
7
Conversion
Rates
Bounce rate is the percentage of people who
visit your website and then leave it without
going through any other pages.
8
Bounce
Rate
Average page views for every visit reflect the
engagement levels of your visitors.
9
Average Page
Views
You can determine the average costs per page if
you know what the revenue of each page is.
10
Average Cost
for a Page
View
If people find you credible, they will want to
know more about you, and so they will stay on
your website longer.
11
Average
Time
Focus on keywords that are associated with
greater percentages.
12
Percentage of
Return Visitors
VISIT BLOG
AUTHOR, MARKETER & HOLISTIC BUSINESS COACH
I help entrepreneurs discover and fully live
their purpose and business ambitions
through powerful one-on-one coaching,
consulting and transformational workshops.
VISIT SITE
Gabriela Taylor

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12 Metrics Your Small Business Should Be Tracking

  • 1. METRICS Your Small Business Should Be Tracking12 Gabriela Taylor
  • 2. SALES is the income that is generated when customers purchase your products and services. 1 SALES REVENUE
  • 3. Treat your customers just the way they like. 2 Customer Loyalty
  • 4. Customer Acquisition Cost (CPA) reflects the cost incurred to get a new customer. 3 Customer Acquisition Cost
  • 5. Know the potential of your (virtual) staff. Here you can also include the cost for the online tools you use in your business. 4 Operating Productivity
  • 6. The greater this percentage is, the more you can retain on every dollar and enjoy increased profits. 5 Gross Margin Size
  • 7. Studies claim that if your profits are less than 60%, it will be difficult for your business to grow. 6 Monthly Profits and Losses
  • 8. Conversion rate (CR) is the ratio of visitors who generate an action on your website to the total number of visitors. 7 Conversion Rates
  • 9. Bounce rate is the percentage of people who visit your website and then leave it without going through any other pages. 8 Bounce Rate
  • 10. Average page views for every visit reflect the engagement levels of your visitors. 9 Average Page Views
  • 11. You can determine the average costs per page if you know what the revenue of each page is. 10 Average Cost for a Page View
  • 12. If people find you credible, they will want to know more about you, and so they will stay on your website longer. 11 Average Time
  • 13. Focus on keywords that are associated with greater percentages. 12 Percentage of Return Visitors VISIT BLOG
  • 14. AUTHOR, MARKETER & HOLISTIC BUSINESS COACH I help entrepreneurs discover and fully live their purpose and business ambitions through powerful one-on-one coaching, consulting and transformational workshops. VISIT SITE Gabriela Taylor