Daft Punk is a French electronic music duo formed in 1993 in Paris. They gained popularity in the late 1990s with songs like "Da Funk" and "Around the World." The group uses various social media platforms like Facebook, YouTube, and their website to engage with over 12 million fans, but they are missing out by not having official Twitter accounts. While they effectively promote concerts through traditional advertising, opening up more about themselves personally could strengthen their connection to fans.
2. Background
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Formed in Paris, France in 1993
French electronic group
Reached significant popularity in late 1990s
house movement in France
Most popular songs:
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Da Funk
Around The World
One More Time
Harder, Better, Faster, Stronger
Get Lucky
3. Group Members
Guy-Manuel de Homem-Christo (left)
Guitar, Synthesizer, Keyboards, Drums, Programming
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Thomas Bangalter (Right)
Musician, Bassist, Keyboardist, Composer, Film
Director
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4. Composed Work
Four Studio Albums
Two Live Albums
Two Compilation Albums
One Soundtrack Album
Three Remix Albums
One Video Album
Twenty-two Singles
Eighteen Music Videos
5. Social Media
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Daft Punk does not have an official Twitter
account and neither member has their own
personal account.
Their main sources of social media is through
Facebook, YouTube, MySpace, and the Daft
Punk website.
Daft Punks Facebook page, which has over 12
million followers connects fans with
links, music, videos on YouTube, pictures, news
and allows fan to interact with one another.
6. Social Media Cont.
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Daft Punk can also be followed on other
sources of social media such as: Instagram,
Zvooq, Slacker Radio, IMDb, VEVO, MOG,
simfy, Jelli, Spotify, iHeartRadio, Rhapsody,
Rido, and Deezer.
Covering a majority of social media platforms,
Daft Punk is able to connect through a variety
of ways with fans.
7. Daftpunk.com
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Daftpunk.com is the groups official website
which covers everything that has to do with
them. The site allows you to stream music for
free, there’s also an online shop were you can
buy all sorts of merchandise related to Daft
Punk. However, the site is not interactive,
there’s no forum or message board for fans,
which is only done through their Facebook
page.
8. YouTube Channel
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Daft Punks official YouTube
channel which has over 1.5
million subscribers connects
fans with music videos,
concerts, official audio songs
and discussions with other
fans.
9. Instagram & MySpace Account
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Daft Punks Instagram
account has over 65
Thousand followers.
Sharing photos for fans
to view.
Daft Punks MySpace
account connects fans
with downloadable
tracks and streaming of
current songs.
10. Influences
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Guy-Manuel de Homem-Christo and Thomas
Bangalter met in 1987 while studying at
Secondary School.
Early in the group’s career, the band members
were influenced by groups including The Beach
Boys and The Rolling Stones.
11. Audience Engagement
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Through a ton of social media sites Daft Punk
is able to engage their audience with up-to-date
information regarding the band.
These outlets allow for them to interact on a
personal level although one social media site
that is extremely useful which they do not use
is Twitter.
Twitter would update fans on the spot on their
personal devices to hear what Daft Punk has to
share.
12. Advertising IRL
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Daft Punk puts the word
out immediately when it
comes to concerts. Since
they’ve been around for 20+
years they have grown
quite a large audience and
doing so advertising is
covered in news papers,
blogs, websites and on the
streets with posters.
13. Has Daft Punk Found Their
Audience?
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Daft Punk has definitely found their target audience, because of
their unique sound and covering a range of different genres
they have been able to entrance a large population.
Since they formed in 1993 they have consistently produced
albums to please their audience. Their music is very original
and keeps their audience engaged.
14. What Is Daft Punk Missing?
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Daft Punk has done a great job with connecting
with their audience and sharing the most of
what they can through various sources of social
media.
One thing that they can do is create an official
Twitter account so they can inform their fans of
anything new. Furthermore, they can
interactive with their fans by doing Q&A’s to
make their fans feel more welcomed to their
community.
15. What Is Daft Punk Missing?
Cont.
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Finally, one other thing each member can do is, open up a
bit more about themselves, very little is known about
them because they are always seen with costumes on.
Very few photos of what they actually look like exist and
opening up with bring them a little closer to their fan
base/community.
