This presentation was given by Jabez LeBret, author of Online Law Practice Strategies. Jabez not only provides numerous tips to improve your firm's online presence, but also discusses the importance of tailoring your online presence to the ethical guidelines of your state.

1. The Internet and Your Ethics
Jabez LeBret
jabez@gngf.com

2. JABEZ LeBRET

3. Where We Are

4. Our Book AMAZON’S #1 BEST-SELLING LAW PRACTICE MARKETING BOOK
Jabez LeBret Mark Homer
How to Turn Clicks INTO CLIENTS
THIRD EDITION
ONLINE
PRACTICE
STRATEGIES
LAW

5. 2005
Online = Website
2015
Online = Presence

7. No Ads
News
Articles
Law Firm

9. Directory Listings

10. Howell, Homer, LeBret LLP
1775 Mentor Street #302
Cincinnati, OH 45212
513-444-2016
Howell, Homer, LeBret Law Firm
1775 Mentor St Suite 302
Cincinnati, OH 45212
513-423-4487

11. Google+ Local
16,713 Views
No Branding
No Images

12. Google+ Local
Replace image with g+ pic with visits data

13. Your Directory Listing Ethics
1.Link
to
Website
2.Once
you
Claim
the
listing
you
are
responsible
3.Comparative
Speech
4.With
no
commercial
speech
it
is
not
an
advertisement
5.Make
statements
that
imply
results
6.Jurisdiction
correct?
7.Practice
Areas
correct?
@jabezlebret

14. WHY REVIEWS MATTER
67% OF
CONSUMERS
READ 6
REVIEWS OR
LESS TO MAKE
UP THEIR MIND
SAY POSITIVE REVIEWS
MAKE THEM TRUST
A BUSINESS MORE
OF CONSUMERS
TRUST ONLINE
REVIEWS AS
MUCH AS
P E R S O N A L
RECOMMENDATIONS
79% 73%

15. Reviews
Where to Get Reviews:
@jabezlebret

16. Reviews

17. Reviews
• Don’t
make
up
proKiles
to
write
reviews
• You
can’t
write
your
own
online
reviews
• Don’t
pay
for
reviews
• Be
careful
when
asking
for
reviews
• You
are
responsible
for
the
content
of
that
review
EXAMPLE:
Joe
Smith
leaves
a
review:
“Jim
will
win
every
time.
He
won
$1
million
for
me
in
an
auto
accident
lawsuit,
Jim
is
the
best
Personal
Injury
attorney
ever!!”

18. Your Website Matters

19. Your Website

20. Your Website

21. Your Website

22. Your Website Disclaimer

23. Your Website Ethics
1. Have
at
least
one
lawyer
contact
information
2. Do
not
make
statements
that
lead
someone
to
expect
results
like
“I
can
save
your
business”
or
“I
will
get
you
money
for
your
[Blank].”
Avoid
even
saying
“I
can
[Blank]
for
you”
3. Comparative
Speech
4. No
advertising
disclaimer
needed
when
has
a
family,
close
personal,
or
prior
professional
relationship
with
the
lawyer.
5. Make
statements
that
imply
results
6. Disclaimers
are
your
friend
7. Not
a
full-­‐time
ofKice,
say
“by
appointment
only”
@jabezlebret

24. CONTENT

25. Search Engine Benefit
Google Authorship

26. Content - Blogging
SEOValue?
Deeper Content
Fewer Posts
Still Good
Add Personality

27. Creating Content
“This does not mean that you cannot do your
divorce yourself. However, many people who
do not consult with attorneys may leave out
certain very important provisions that can
come back to haunt them later on, and cost
them a great deal.”
Nevada Divorce Attorney + 12 Other States

28. City PagesPractice Area Pages
Other Content
Lawyer Bio(s)

29. Your Content Ethics
1. Avoid
mentioning
clients
by
name
2. Do
not
make
statements
that
lead
someone
to
expect
results
like
“I
can
save
your
business”
or
“I
will
get
you
money
for
your
[Blank].”
Avoid
even
saying
“I
can
[Blank]
for
you”
3. Comparative
Speech
4. No
advertising
disclaimer
needed
when
has
a
family,
close
personal,
or
prior
professional
relationship
with
the
lawyer.
5. Make
statements
that
imply
results
6. Mentioning
Judges,
Neutrals,
Politicians
@jabezlebret

30. COMPETENCY

31. http://bit.ly/15SxCap

32. Social Media

33. @gngfound
FACEBOOK
Branding
Cover Image
Likes
Geo Info
Keywords

34. @gngfound
TWITTER

35. @gngfound
LINKED IN

37. Social Media Nicolle Schippers ARAG
Ethics Game:
Case is finally over.
Unanimous verdict!
Celebrating tonight.

38. Social Media
Ethics Game:
Another great victory in
court today! My client is
delighted. Who wants
to be next?

39. Social Media
Ethics Game:
Just published an article
on wage and hour
breaks. Let me know if
you would like a copy

40. Ethics
•What
counts
as
advice
•Is
this
Advertising
•Don’t
Imply
Results
or
Mislead
•Creating
a
client
relationship
•Discovery
issues
•Keep
records
of
ads
•Mentioning
Judicial
OfKicers,
Neutrals
etc

41. The Internet and Your Ethics
Jabez LeBret
jabez@gngf.com

42. Reputation Defense
Jabez LeBret
jabez@gngf.com

43. Our Book AMAZON’S #1 BEST-SELLING LAW PRACTICE MARKETING BOOK
Jabez LeBret Mark Homer
How to Turn Clicks INTO CLIENTS
THIRD EDITION
ONLINE
PRACTICE
STRATEGIES
LAW

44. Referrals Are Going Online
Before They Meet The Lawyer

45. 2005
Online = Website
2015
Online = Presence

46. 2005 2015

47. 2005
2015

48. Page #1 Google

49. Firm Website
Firm Website
Images
LinkedIn
Yelp
Avvo
Page #1

50. Reviews
The Knowledge Graph

51. WHY REVIEWS MATTER
67% OF
CONSUMERS
READ 6
REVIEWS OR
LESS TO MAKE
UP THEIR MIND
SAY POSITIVE REVIEWS
MAKE THEM TRUST
A BUSINESS MORE
OF CONSUMERS
TRUST ONLINE
REVIEWS AS
MUCH AS
P E R S O N A L
RECOMMENDATIONS
79% 73%

52. Reviews
Where to Get Reviews:
@jabezlebret

53. Reviews

54. Reviews

55. Reviews

56. Your Website Matters

57. Your Website

58. Your Website

59. Keyword Stuffing
We
sell
custom
cigar
humidors.
Our
custom
cigar
humidors
are
handmade.
If
you’re
thinking
of
buying
a
custom
cigar
humidor,
please
contact
our
custom
cigar
humidor
specialists
at
Custom.Cigar@humidor.com
1.Repeating
the
same
words
or
phrases
so
often
that
it
sounds
unnatural,
for
example:

60. Keyword Stuffing
1.“Blocks
of
text
listing
cities
and
states
a
webpage
is
trying
to
rank
for”
Pasadena,
Sherman
Oaks,
Encino,
Culver
City,
Van
Nuys,
Santa
Clara,
Ventura,
Simi
Valley,
Thousands
Oaks

61. MOBILE

62. 25%

64. Impact of Mobile
25%
9%
66%
Desktop Tablet Mobile
data from 30,191 visits from August 2014

66. @gngfound
MOBILE WEBSITE SEARCH

67. CONTENT

68. Content - Blogging
SEOValue?
Deeper Content
Fewer Posts
Still Good
Add Personality

69. Creating Content
“This does not mean that you cannot do your
divorce yourself. However, many people who
do not consult with attorneys may leave out
certain very important provisions that can
come back to haunt them later on, and cost
them a great deal.”
Nevada Divorce Attorney + 12 Other States

70. @gngfound
ONLINE VIDEO

71. Social Media

72. Social Channels
•Avvo
•Website
•Facebook
•LinkedIn
•Twitter
@jabezlebret
•Google+
•Thumbtack
•Press
Releases
•Instagram
•Guest
Posting

73. Reputation Defense
Jabez LeBret
jabez@gngf.com