A direct marketing automation platform can deliver a tremendous amount of information while also helping your marketing group to streamline and expedite processes.

1. Start With the Customer –
Using a Direct Marketing
Automation Platform

2. A direct marketing automation platform can deliver a tremendous
amount of information while also helping your marketing group to
streamline and expedite processes. This works well when there is a
focused customer centric approach from the business marketing
perspective. But where should a business begin to get the focus needed?
Your Customer
The best place to start is with your existing customer base. There are
certain traits and actions that influenced the customer to purchase your
products or services. Take a good look and develop a target persona
around your ideal customers. Consider these questions:

3. • What was the primary trigger that made the purchase decision for the
customer? Price? Availability? Location? Easy-to-use e-commerce
site? Customer service? Referral? It could be a combination but there
should be a primary trigger that prompted the visitor to take action.
• How did your customers get to your web site? Do the majority of your
customers come via an affiliate microsite? Email promotions? Social
media? Search engines?
• Are there commonalities with your top customers? What is the
male/female mix? Is there a particular hobby that they all have? What
is the income level or browser type used? Is geographic location a
factor? Do any other demographics jump out?

4. Presenting Choices
Once you have a good understanding of your target audience persona,
you can design web pages, promotions, customer service and other
experiences to influence new visitors and encourage purchase decisions.
• Leverage email lists to target specific demographics and tailor the
email promotions
• Publish content on your blogs and web pages that is not sales-oriented,
but presents a good problem/solution scenario for your various
products and services
• Use affiliate microsites to draw attention to specific items with a
focused call to action
• Design exit pop and exit intent features that are specific for certain
pages. For example offer a 10% discount coupon for one of the
affiliate microsites and then present a free trial offer on thecorporate
e-commerce page

5. • Create social media posts that present a particular problem along with
your business solution
• Educate visitors through entertaining and insightful articles
• Update multiple web pages to make corrections or to launch new
campaigns
• Use a story or testimony to help visitors better understands your
products or services. This will allow visitors to relate more to your
business and encourage them to make the purchase decision
• Present customer service options so the visitor can click to chat, email
or phone a customer service representative. Choices like these improve
the overall customer experience and provide an opportunity to upsell
or close the sale of the product or service

6. What Next?
The process of review and improvement never ends with marketing.
Using the direct marketing automation platform, you can review results
and make decisions more efficiently. Some of the ways to continuously
improve include:
• Analyze conversion rates– over the last three to six months has there
been an upward or downward trend? What factors influenced that
trend?
• Quality of visitors– are the right types of visitors coming to your
pages? Compare the visitors with your target audience persona and
determine if you need to refine your SEO or adjust the persona to
reflect the new findings.

7. • AB testing– leverage this test process to compare different web design
approaches and determine which would be most effective for your
target market.
• Heat maps and otheranalysis– are there specific areas of your web
page that attract more attention? Could the page be redesigned or
certain pieces used on other sites to maximize results?
The Fyoosion direct marketing automation platform is the ideal solution
for your marketing needs. With scalable features and best in class
integration tools, you can focus on your customers and achieve your goals.

8. Thank You
Fyoosion
4 Poplar Ave, NorthBrunswick, NJ, 08902
+1(848) 228-2546
info@fyoosion.com
http://www.fyoosion.com/