If you want 2016 to be a hugely successful year for your enterprise, you need to understand the latest and most-happening marketing trends and plan for them.

2. Today, marketers are spending most of their time on
content. Marketing automation is expected to be worth $5.5
Billion and is fast becoming the single-most effective tool for critical
marketing tasks such as lead generation and prospect nurturing. It is
evident that the automation industry will see some impressive growth in
2016.
Here are the four key reasons why experts believe marketing automation
will be grabbing headlines in a big way this year.

3. 1. Small Businesses Will Take to
Marketing Automation in a Big Way
•
More small businesses are expected to take the plunge and adopt
automation in 2016.
•
According to some recent statistics, 98 per cent of smaller companies
interested in marketing automation software will be first time buyers
because they recognize the need for a technology that allows smarter
marketing and faster growth of their business.
•
The demand for user-friendly marketing automation tools are
expected to rise.

4. 2. Companies That Know Their
Customers Inside-Out Will Emerge
Winners•
Knowing your customer better is the key to improving conversion.
Understanding your audience is the single most-important rule for
success in marketing. Knowing your customer helps you adopt the
right approach and create the environment to sell to them more
efficiently. Also, most customers today expect the businesses they buy
from, to understand their needs proactively.
•
Companies are eager to use technology to know their customers better
and use it to for improving sales and profitability. In 2016, the demand
for products that will help demystify the minds of customers will be
even more as such information can be used to target and tailor
campaigns. Nothing can do this better than marketing automation
software.

5. 3. Running Personalized Campaigns Will
be the Norm
•
Increased segmentation and personalization will be the main
marketing campaign drivers in 2016.
•
A very high percentage of B2B marketers believe that segmentation is
the key to improving conversion rates.
•
Marketers are sure that in 2016, targeted personalization will play a
major role in increasing customer engagement. Being laser focused on
clients and sending customized messages is the way to go in 2016.
•
There are many instances of customers abandoning a purchase
because the business didn’t speak to them directly. This can be
effectively tackled with improved marketing automation tools and
strategies.

6. 4. The Demand for Location-Based
Automation Will Grow
•
In 2016, the thrust will be on real-time and location-based automation.
•
Real-time automation can make it easy for marketers to respond to
customers’ actions quickly.
•
Campaigns that get triggered within minutes and real-time
personalization can be a distinct possibility with the right marketing
automation technology.
•
Location based automation is expected to be used more prominently in
2016. Automated campaigns can be localized and made more
responsive to where the customers are.

7. Marketing automation platforms like Fyoosion will be at the center of all
marketing automation action. This innovative marketing automation engine is
based on marketing-as-a-service platform that unifies all channels. It uniquely and
innovatively merges marketing and technology. With the technologically superior
Fyoosion platform, the input derived from campaigns and offers can be
introduced to system to reach all channels and achieve immediate results.

8. Thank You
Fyoosion
4 Poplar Ave, North Brunswick,
NJ, 08902
+1(848) 228-2546
info@fyoosion.com
http://www.fyoosion.com/