Frydays° brochure 2013

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Frydays° sunglasses collection 2013 is out! This brochure presents the 2013 sunglass collection of Frydays° sunglasses with unique detachable arms so you can create unlimited looks: 4 styles, 13 …

Frydays° sunglasses collection 2013 is out! This brochure presents the 2013 sunglass collection of Frydays° sunglasses with unique detachable arms so you can create unlimited looks: 4 styles, 13 colors, endless combinations for 1 price. Simple as that. Don't Be Tamed.

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  • 1. FRYDAYS°BROCHURE2013 .
  • 2. TEKSTProductshootPEveryone loves that Friday feeling. Thefeeling that the weekend is near, thatadventure is around the corner and thetaste of freedom lingers in the air. AtFrydays° we believe in Freedom. For us itis the most important value in life and sowe build products that live and breathefreedom.Frydays° cheers for people who liketo push boundaries, unwilling tocompromise. Who step outsidetheir comfort zone, make their ownchoices, explore horizons and travel toplaces where the risk of frying is not onlypresent - but desired.It is for those people that Frydays°creates products. We set our sights high,think out of the box yet never miss achance to enjoy the small things in life. Webreak free from anything that constrainsus, as we do not like to be tamed.Welcome to the world of Frydays°.POWEREDBYFREEDOM.
  • 3. PSUNGLASSESMADEFUN.We love sunglasses as an accessory.Yet the search for the right pair is afrustrating process. Even though they arelabeled as a fashion accessory, we onlyfind them in unfashionable environments:crowded walls of frames, unexplainedhigh prices, locked up showcases.And that for such a fun product. Tiredof this, Frydays° sets out to challenge thenorm and to make sunglasses a fun partof your wardrobe again.The current market offerings lead back tofew large companies who design, produceand distribute most well-known fashionbrands and control the often high andunexplainable consumer prices.We are independent (afterall that is whatfreedom is all about, right?). We atFrydays° design and market our ownproducts, allowing us to offer moreaffordable prices for excellent quality -and a fun alternative experience to theeyewear available today.
  • 4. P4 MODELS13 COLORSUNLIMITED LOOKS.Frydays° introduces the concept ofdetachable arms. This unique featureoffers you the freedom to customize yoursunglasses and to create unlimitedlooks instantly.We meticulously designed a clear andsimple range of quality sunglasses to fitdifferent face types, to ensure a great lookand comfortable wear. The large varietyof color options allows you to show yourpersonal style while the easy-to-exchangearms allow you to create a different lookwhenever you feel like it.Frydays° quality standards are amongthe highest in the industry. All productscome with polarized, 100% UVA+Bfiltering lenses for full protection ofthe eyes. The frames are made ofultra flexible, lightweight and durablematerials to ensure highest comfortabilityand longlasting performance.Break free from convention andcustomize your Frydays° now!
  • 5. Our products are sold by FreedomAgents, selling peer to peer across theirreal life social networks.“Don’t Be Tamed” is a campaign toinspire these independent individuals to becreative and think out of the box whencreating their own freedom.Celebrating the 21st century spirit ofentrepreneurship, we believe that peopleare not motivated by incentives such asbonuses only. In fact we believe peopleunleash their full potential whenmotivation comes from the followingdrivers:• Freedom, to direct your own life• Enrichment, emotionally & financially• Purpose, to serve a bigger causeFrydays° unlocks the power of FreedomAgents. It is our mission to inspire them tolive a life untamed and to support themin paving their way to freedom.DON’TBETAMED.
  • 6. PImagine the world around you indarkness. For millions of people thisdarkness is a reality. Blindness takesaway so much more than vision. Itreduces independence and freedom to livelife to the fullest. According to the WorldHealth Organisation, 285 million peopleworldwide are visually impaired — yet80% can be avoided or cured.We believe we can transform livestogether. Frydays° has partneredwith ORBIS - a global developmentorganisation with the world’s onlyteaching eye hospital onboard a cargoplane– The ORBIS Flying Eye Hospital. Byworking in partnership with local hospitals,communities and institutions in countrieswhere eye care is most difficult to get,ORBIS is committed to developing qualityand sustainable services that will continuelong after the plane departs.With every pair of sunglasses purchased,customers are helping restore sight.Frydays° is committed to investing inlong term sustainable eye care to bringfreedom to those less fortunate.SAVINGSIGHTWORLDWIDE.
  • 7. WhiteFRONTSWhiteCreamYellowARMSOrangePinkLightBlueLightGreenDarkGreenDarkBluePurpleRedTortoiseBlackLight GreenCream Dark GreenYellow Dark BlueOrange PurpleFRONTSPink Light Blue Red Tortoise BlackBlackCreamYellowOrangePinkLightBlueLightGreenDarkGreenDarkBlueARMSPurpleRedTortoiseBlackN°1
  • 8. WhiteFRONTSWhiteCreamYellowARMSOrangePinkLightBlueLightGreenDarkGreenDarkBluePurpleRedTortoiseBlackLight GreenCream Dark GreenYellow Dark BlueOrange PurpleFRONTSPink Light Blue Red Tortoise BlackBlackCreamYellowOrangePinkLightBlueLightGreenDarkGreenDarkBlueARMSPurpleRedTortoiseBlackN°2
  • 9. WhiteFRONTSWhiteCreamYellowARMSOrangePinkLightBlueLightGreenDarkGreenDarkBluePurpleRedTortoiseBlackLight GreenCream Dark GreenYellow Dark BlueOrange PurpleFRONTSPink Light Blue Red Tortoise BlackBlackCreamYellowOrangePinkLightBlueLightGreenDarkGreenDarkBlueARMSPurpleRedTortoiseBlackN°3
  • 10. WhiteFRONTSWhiteCreamYellowARMSOrangePinkLightBlueLightGreenDarkGreenDarkBluePurpleRedTortoiseBlackLight GreenCream Dark GreenYellow Dark BlueOrange PurpleFRONTSPink Light Blue Red Tortoise BlackBlackCreamYellowOrangePinkLightBlueLightGreenDarkGreenDarkBlueARMSPurpleRedTortoiseBlackN°4
  • 11. Do you wish to know more aboutour products, or are you interested injoining our network of Freedom Agents?Connect with us on our website:www.frydays.com or by email:info@frydays.com.Shot in the following locations: Los Angeles, USA - Rio deJaneiro, Brazil - Amsterdam, the Netherlands.Photography by Andrew Slough (www.theandrewslough.com), Michael van Emde Boas Steven van Dortmond andDeFotomeisjes.Special thanks to Andrew Slough, Alpana Deo, Dennis de Vogt,Lian Baay, Melayno Gaddum and Robert van Dortmond.©2013 Frydays°. All rights reserved.
  • 12. www.frydays.com