This document discusses how to leverage your LinkedIn connections as a marketing asset. It shows that 92% of B2B decision makers use LinkedIn, more than other social networks. It encourages businesses to use LinkedIn company updates to engage their connections, as 67% of FTSE100 companies and 43% of TechTrack100 companies already do this. The document aims to provide strategies for maximizing your marketing potential through engaging your LinkedIn network.

1. Mobilise Your Biggest Marketing
Asset: Your LinkedIn Army
8th October, 2013
#LinkedInArmy

2. Audience research – the social
networks B2B decision makers use
92%
11%
5%
0% 20% 40% 60% 80% 100%
LinkedIn
Twitter
Google+

3. Find who you want to find

4. Businesses using company updates
using LinkedIn
67%
43%
33%
57%
0% 20% 40% 60% 80% 100%
FTSE100
TechTrack100
Yes
No

5. Not a Daylily…
http://www.flickr.com/photos/kapkap/3768866683/sizes/o/in/photostream/

6. http://www.flickr.com/photos/iwona_kellie/6083388741/
Sharing with people
you trust

7. Your speakers today
Henry Clifford-Jones
Director, Marketing
Solutions – Europe
Tamara Korcak-Novicka
Online & Social Media
Manager
Phil Szomszor
Head of B2B and
Digital