Lifecycle Marketing strategies will govern the development of email marketing over the next few years. Not since Peppers and Rogers envisioned the "One to One Future" has the capability to manage customer relationships been so cost effective. This presentation was given to both the TFM&A London and Manchester events during 2011.
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...Robert Starks Jr
This presentation provides Career Services staff in the Private Postsecondary sector of Higher Education 5 practical ways to leverage social media to optimize their ability to achieve their expected Career Center results.
These methods allow Career Services professionals ways to better serve students and Alumni, enhance professional development, improve constituent engagement, optimize employment rate (placement) reporting, improve research ability, and model and teach 10 basic steps towards establishing, measuring, and monitoring an online personal brand.
This was a presentation given at the 45th Annual Arizona Private School Association, a session at the 2012 APSCU Convention, and other private career services training sessions.
Career marketing-3.0-changing-the-way-career-services-representatives-market-...Robert Starks Jr
Career marketing has traditionally been the use of the resume, cover letter, and various other forms of outdated documents. The information (or knowledge) economy requires a new response to career marketing and career professionals must adapt to become digital marketers to best serve job seekers. This presentation examines the evolution of the economy and career marketing as a response to the need for greater differentiation in an increasingly competitive job market. It shows people the difference between traditional career marketing and career marketing 3.0 and challenges career professionals to think in a different paradigm about our concepts of career, job search and career marketing.
Lifecycle Marketing strategies will govern the development of email marketing over the next few years. Not since Peppers and Rogers envisioned the "One to One Future" has the capability to manage customer relationships been so cost effective. This presentation was given to both the TFM&A London and Manchester events during 2011.
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...Robert Starks Jr
This presentation provides Career Services staff in the Private Postsecondary sector of Higher Education 5 practical ways to leverage social media to optimize their ability to achieve their expected Career Center results.
These methods allow Career Services professionals ways to better serve students and Alumni, enhance professional development, improve constituent engagement, optimize employment rate (placement) reporting, improve research ability, and model and teach 10 basic steps towards establishing, measuring, and monitoring an online personal brand.
This was a presentation given at the 45th Annual Arizona Private School Association, a session at the 2012 APSCU Convention, and other private career services training sessions.
Career marketing-3.0-changing-the-way-career-services-representatives-market-...Robert Starks Jr
Career marketing has traditionally been the use of the resume, cover letter, and various other forms of outdated documents. The information (or knowledge) economy requires a new response to career marketing and career professionals must adapt to become digital marketers to best serve job seekers. This presentation examines the evolution of the economy and career marketing as a response to the need for greater differentiation in an increasingly competitive job market. It shows people the difference between traditional career marketing and career marketing 3.0 and challenges career professionals to think in a different paradigm about our concepts of career, job search and career marketing.
