Congratulations! You’ve sent out your first warm letter to the people in your network of contacts. That is a huge step to undertake for generating leads, so feel proud of yourself. But what do you do next if you don’t hear back from any of the recipients?

1. Five simple steps to generate leads from your warm
letters
Congratulations! You’ve sent out your first warm
letter to the people in your network of contacts. That
is a huge step to undertake for generating leads, so feel
proud of yourself. But what do you do next if you don’t
hear back from any of the recipients?
1. You might not hear anything at first. Understand
that it’s not unusual to not hear anything after your
first warm letter. People are busy and get distracted by
their own life. Keep in mind that you are planting seeds
for generating leads. Even if nothing happens from the
first round, your letter has informed your network of
contacts what you do and what you are looking for in
terms of new clients. Know that it can take time to get results.
2. The Warm Letter is part of a campaign. This isn’t about sending one letter for generating
leads. You are creating a campaign to stay on the radar screen of your network and continue
building relationships.
Not hearing from any recipients is not a reason to stop. In fact, it’s a reason to think of what
your next letter will focus on! Come up with the content of your next letter. Then if you have
time, plan out enough for six months to get ahead of the game.
3. Follow up with a phone call. Feel free to contact the people on your warm letter list by
phone. Checking in with a personal call can help with generating leads as you stimulate your
contact’s mind by talking about what you do and the clients you seek.
4. Set up coffee meetings. You can even set up coffee meetings, to deepen the relationships
with people on your list. Buying a contact coffee, breakfast or lunch gives you ample time to
talk, not only about what you are looking for, but even more importantly–how you can be of
service to them.

2. 5. Send out smaller batches of letters. Over time, I started sending out batches of letters rather
than sending to my entire list. I found this to be more effective since follow up was so much
easier. This eliminated the sense of overwhelm that came from having too many people to call.
Your Client Attraction Assignment
If you haven’t yet come up with a monthly calendar of warm letter topics, make time this week
to do so. With patience, consistency, and good follow up, your warm letters will work wonders,
generating leads for your business.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com