1. Metrics Month Month Month Month Quarter Goal Year to Date
Traffic driven to commerce pages
Visits originating from SM
Visits originating from Community site
Vists that reach consideration
Visits that result in sale
Revenue generated
Visits that result in sale
PreSales Questions
Questions asked
Questions answered by company
Questions answered by community
Views of questions
Orphaned posts
Presales Blog
Posts
Comments
Views
Shares
Traffic contributed
Product Content Generation
Product reviews created
Average review value
Comments on reviews
Shares of Reviews
Product how to articles created
Views of how to articles
Shares of how to articles
Helpful votes on how to articles
SM Campaign Performance
Socialization (shares)- organic and driven
Participation
Views
Traffic generated

2. Leads generated
Revenue generated
Brand
Sentiment
Mentions
Share of voice
Responses posted
Positive outcome