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View our full presentation with video at http://frankmedia.com.au/2012/08/31/social-media-strategy-for-fmcg/
FRANkademy is a social media workshop hosted by FRANk media and this particular one focuses on FMCG.
Topics covered in this workshop are:
- An introduction to social media and why you should care
- How to implement a social media strategy
- Social media ROI
- Tools of the trade: Facebook, Twitter, Blogs, YouTube and Pinterest
- Case studies: A look at some iconic brands
- How to begin a successful social media strategy
- Where and how to begin a successful social media strategy including Q&A session
Clipping is a handy way to collect important slides you want to go back to later.