FLblogCon 2015 - Official Conference Guide

Ofﬁcial Conference Guide
Presented By
The
next
step
Saturday, September 26, 2015 Full Sail University

our philosophy
FLBlogCon was founded on the principles of openly sharing experience and
expertise with others. This conference provides one day where we cast aside
differences in backgrounds, blogging topics, and competitive goals, and instead
embrace coming together in the spirit of cooperation, helpfulness, and friendship.
We know you will embrace this philosophy and focus on the great role models of
professionalism set by yourself and your fellow bloggers. Most importantly, we want
all bloggers to feel welcome and included, no matter their experience or background.
Thank you for helping to make this happen!

The
next
step
podcasting video interviews banner ads periscope meerkat twitter
cards instagram guest posting freelancing snap chat tribes daily
sponsored posts wordpress live streaming email marketing alway
press releases medium rastival pinterest storefront
conferences marketplace television appearances neve
analyzing google seo research keyword mail chimp
membership site plug ins video marketing writing every day
certiﬁcation emailing brands ad networks
creating an app online course joint blogging
graphic design rebranding logos for me
in-person presentations furthering me
authority spotify smundclousd
facebook boosting posts
customizing youtube page
hootsuite blog resdsign
photography class
editing videos
keeping This Year’s Theme: What’s #thenextstep for your blog?

is it your First Time Here?
Attending your first blogging conference can be a bit intimidating and
the amount of information you will learn can be overwhelming.
Fortunately blogger Anna-Marie Walsh is here to help you!
Join our Facebook group for FLBlogCon First Timers where Anna-
Marie will be posting information, helpful tips, and be available to
answer your conference questions.
You can also connect with other first timers and find a new friend to sit
with at FLBlogCon.
Join the Facebook Group Now!
Anna-Marie Walsh
@BeautyandBeets

Preparing for the day
• Dress is casual
• This is an all-day conference
so be comfortable!
• Wi-fi is great so bring your devices
• Bring a charger - we’ve got plenty of outlets
• Plan your day beforehand by viewing our online agenda
• We are paperless so perhaps print out the agenda if you
have trouble viewing it on your devices
• Use the hashtag #FLBlogCon to post and follow along
• Parking is free
• Snacks, lunch, the after party are all provided
• Bring your business cards
• Carry cash or credit for a professional head shot, tip for a
massage, a Mieroglyph bracelet or other small items
• Prepare your elevator pitch - what’s your blog about?
Blogger Andi Perez and
TheOrlandoan.com had special
shirts created for FLBlogCon.
Photo by Macbeth Photos.
Wifi: FLBlogCon
Password: flbc2015

conference venue
Full Sail University
Click here to take a virtual tour!

agenda
We are paperless.
There will be no agendas handed
out at the conference.
You must view the agenda on a
device or print it out beforehand:
https://ﬂblogcon2015.sched.org/
(You can save that website as an
“app” on your smart phone’s home
screen for easy access.)

morning Check-in
Pick up your badge
and swag in the
Seminole Pride™
Noble® Naturally
Pure Juice Lobby.
Check-in opens at 8:00 am - You don’t need to bring
your conﬁrmation email. We have your name.

Opening unkeynote
Join us at 9:00 am for our
opening session being
referred to as the
unKeynote.
(You’ll thank us later.)

blogger break out
by niche
Get together with other
bloggers from your niche
for a facilitated discussion.
Brainstorm, share ideas,
and make new
friendships!
It’s happening right after
the opening unKeynote!
Photo by ProfessorJosh.com

All the Avenues to
Monetize Your Blog
Brand Dating: How to Pitch &
Work with Multiple Brands
5 Ways to Monetize Your
Email List
Proﬁting from
Webinars
Taxes for
Bloggers
The Money Track
Full Sail Live
10:45 am - 11:30 am
Full Sail Live
11:45 am - 12:30 pm
Full Sail Live
2:15 pm - 3:00 pm
Full Sail Live
3:15 pm - 4:00 pm
Full Sail Live
4:15 pm - 5:00 pm
This track can be
watched via webcast!

Monica Stone is a blog coach and mentor for people looking to
get out of the nine-to-five grind, and live their purpose by creating
an online business from their passion.
After working nearly fifteen years in the corporate world, she
created a thriving solo online business, and never looked
back. It’s her mission to empower others by teaching the building
blocks to start and grow a successful blog.
Monica is also a certified yoga instructor, and teaches how the
benefits of how yoga and meditation will inspire creativity, create
confidence, eliminate burnout, and is a must for any
entrepreneur.
Monica grew up most of her life in Florida. She was born in St.
Louis and still likes to tell people that’s her hometown. She
sometimes dreams of moving there even though she’s not really
sure how she’d handle the winter months.
Monica Stone
@MonicaDawnStone
All the Avenues to
Monetize Your Blog

Christie Cronan is a 30-something year old mom. Expert in
toddler wrangling diaper changes, conquering Kindergarten
homework, and eating all things delicious.
Blogging since 2011 at Saving Said Simply, Christie's site has
morphed from saving money to saving family moments. She
now works with top brands as an accomplished brand
ambassador, nominated as Top Inﬂuencer of the Year and
Top Crafty Blog of 2015, and featured on BuzzFeed and
Yahoo, Christie strives to bring humor and life into her blog
with easy recipes, kid crafts, travel and family moments.
Check her out at SavingSaidSimply.com.
@SavinSaidSimply
Christie Cronan
Brand Dating: How to Pitch and Work with Multiple
Brands

Dan McGaw is a serial entrepreneur who has a passion for
making everything around him better. As the Founder and
CEO of Efﬁn Amazing, an Analytics and CRO consultancy, he
oversees marketing, analytics and growth hacking for the
company’s clients.
Dan previously founded Fuelzee, Starter Studio and
Bootstrap Academy among other notable start ups. He was
instrumental in the immense growth of Code School (which
was recently acquired for $36 million) as well as KISSmetrics.
In his spare time, Dan likes to hang out with his wife and
three sons, coming up with new businesses and doing
laundry.
@DanielMcGaw
Dan McGaw
5 Ways to Monetize Your Email

John Rife is the owner of East End Market, a neighborhood
market and food hub in the Audubon Park Garden District of
Orlando, Florida. The two-story structure is home to a dozen
food merchants, a large event space, a market garden, a
demonstration kitchen, an incubator kitchen, ofﬁces, retail
shops, a full-time, award-winning caterer and a world-class
restaurant.
Equipped with a masters degree in Film and Digital Media from
UCF and his insatiable appetite for early tech adoption, John is
always looking for new ways to tell timeless stories.
Harnessing social media and digital technology to connect with
customers to constituents lies at the core of East End’s
marketing, branding and community building endeavors.
@JohnRife
John Rife
Proﬁting from Webinars

Jamie Nestrick is a (mostly) happily-married step/foster/adoptive mom of a
variable assortment of children (currently seven), ages 21 years to newborn.
Jamie has worked as a Tax CPA for many years after graduating from Stetson
University, working for some of the finest organization in Central Florida.
During her [fleeting] spare time, she blogs about her family's adventures in
(foster • adoptive • transracial) parenting (www.StarfishConfidential.com) and
weathering foster care in Central Florida (www.FosterMomCFL.com).
She also dreams of sailing, disc golf, and long walks on romantic beaches
with a handsome man who may or may not be her husband.
@FosterMomCFL
Jamie nestrick
Taxes for Bloggers

Instagram Tips &
Tricks
Ofﬂine Networking for
Online Inﬂuence
Google Plus Isn’t
Dead
Twitter Cards to
Drive Engagement
Meerkat, Periscope
& Live Streaming
The Social media Track
Auditorium
10:45 am - 11:30 am
Auditorium
11:45 am - 12:30 pm
Auditorium
2:15 pm - 3:00 pm
Auditorium
3:15 pm - 4:00 pm
Auditorium
4:15 pm - 5:00 pm

Nicole Siscaretti is a digital media specialist, Disney
and Orlando travel expert, speaker, educator and
creative. She writes a Disney , Orlando and lifestyle
blog at SparklyEverAfter.com. Nicole teaches social
media marketing classes online that are offered at
colleges nationwide on the UGotClass network and is
an inspired social media consultant.
Instagram is Nicole’s specialty. She also enjoys
editing photos on her iPhone and has an online
course ﬁlled with great iPhone photo editing apps that
are perfect for bloggers and anyone else digitally
marketing a business from their pocket. You can ﬁnd
her at NicoleSiscaretti.com and on Instagram and
Twitter as @SparklyNicole.
nicole siscaretti
@SparklyNicole
Instagram Tips & Tricks
This session
is back by
popular
demand!

Cory Warren is a husband, father of three, vegan triathlete and ironman.
His blog, Real IronDAD, is a lifestyle blog about food, family and fun that
helps passionate people, mostly parents, who have over-scheduled, busy
lives maintain a healthy balance of plant-based nutrition, fitness and
overall wellness.
When not blogging, Cory works as Vice-President of Business
Development with Grocerly, an intelligent grocery shopping app that auto-
organizes your grocery shopping list by aisle at many retail grocery
locations across the country. Visit him online at www.realirondad.com and
follow him as “realirondad” on Facebook, Twitter, Pinterest, Youtube or
Instagram.
Cory Warren
@RealIronDad
Offline Networking for Online Influence

Thomas E. Hanna is the founder of BlogPhoto.tv, where he equips
internet entrepreneurs with the tools, tactics, and resources they
need to stand out online.
A blogger since 2010, Thomas has successfully grown a following
in a variety of niches including Christian ministry, health, and social
media. His articles have been featured in some of the largest
publications across the web, and he has been interviewed on
national radio as well as numerous local radio shows. Today, he
takes the same strategies that have proven successful to him and
passes them on to a new generation of bloggers.
Thomas hanna
@BlogPhotoTV
Google+ Isn’t Dead

As the daughter of a librarian and an IBM software consultant, Carolyn Capern
developed an early appreciation for the parallel worlds of storytelling and
technology. She started blogging in 2005, and while writing across multiple
websites and multiple states over the years, she has never looked back.
In April 2012, Carolyn teamed up with Greg Trujillo to start CT Social, a digital
marketing agency. In her role as Digital Storyteller, she has served as social
media strategist for the Rethink Homelessness campaign and the Harbor House
of Central Florida Purple Purse campaign.
Carolyn’s writing work has been published by the Orlando Business Journal, the
International Association of Business Communicators, Central Florida Top 5,
Google Plus Daily, and more. In March 2015, Carolyn contributed to the writing
team for Finding Their Way Home: Rethinking Homelessness for Veterans in
Central Florida, a report released by the Central Florida Regional Commission on
Homelessness to announce a historic reduction in Veterans homelessness.
carolyn capern
@DvrBkwrm
Twitter Cards to
Drive Engagement

Greg Trujillo has been a technology geek since he was a juvenile time
traveler. As he moved forward through time, the passion grew, so turning it
into a profession was an easy choice.
In April 2012, Greg partnered with Carolyn Capern to form CT Social, a digital
marketing agency offering social media, website development, and brand
marketing services. As Chief Marketing Technologist, Greg has developed
interactive websites for more than a dozen Central Florida organizations,
including the newly revamped Central Florida Top 5, and served as social
media strategist for the Rethink Homelessness campaign and the Harbor
House of Central Florida Purple Purse campaign.
Greg also served as the interim Interactive Project Manager at
GoConvergence Digital in the summer of 2012. While there, Greg oversaw
projects for clients including BJC Hospitals, Cirrus Aircraft, and the interactive
displays at the USS Intrepid museum in New York City.
greg trujillo
@TrujilloGreg
Twitter Cards to Drive
Engagement

Jeff Sharon is a Course Director in the New Media Journalism Master of Arts Program
at Full Sail University. Before joining Full Sail, he worked for his alma mater, the
University of Central Florida, producing and hosting a weekly sports magazine show
covering UCF sports. Before that, Jeff served as Sports Anchor and Reporter for
WNEG-TV, the former CBS afﬁliate in Northeast Georgia.
In his spare time, Jeff also taught at Toccoa Falls College and Piedmont College. He
received his Bachelor’s Degree in Radio and Television with a Minor in Political
Science from the University of Central Florida, and earned his Master’s Degree in
Broadcast Journalism from the Newhouse School of Public Communications at
Syracuse University. In addition to teaching, he currently works as a freelance play-by-
play sportscaster.
Jeff is also an avid sports fan and aerospace history enthusiast, and keeps a blog on
the topic at http://www.aerothusiast.com.
jeff sharon
@Jeff_Sharon
Meerkat, Periscope,
& Live Streaming

Privacy, Endorsements
& Contracts! Oh My!
Smart Phone
Photography
Blogging About a
Nonproﬁt for a Cause
How to Produce Content
for All Your Channels
Podcasting Like a
Rock Star
The content Track
Classroom 1
10:45 am - 11:30 am
Classroom 1
11:45 am - 12:30 pm
Classroom 1
2:15 pm - 3:00 pm
Classroom 1
3:15 pm - 4:00 pm
Classroom 1
4:15 pm - 5:00 pm

Chrissie Scelsi is the principal of Scelsi Entertainment and New Media Law with ofﬁces in
Orlando and Port Charlotte, Florida, where she focuses her practice on entertainment,
intellectual property, internet, technology, and business law. Chrissie has served as in
house counsel for an international game based-simulations company, where she was
responsible for advising on software licensing matters, trademarks, copyright, and corporate
issues.
Chrissie began her practice in 2009, working with a punk music festival, and in years since
has worked with clients ranging from software companies and independent ﬁlmmakers to
professional daredevils and reality television participants. She has served as an editor of
the book Computer Games and Virtual Worlds: A New Frontier in Intellectual Property Law,
which was published by the ABA Section of Intellectual Property Law, is a chapter
contributor to The American Bar Association’s Legal Guide to Video Game Development,
and is the author of the PunkLawyer Blog.
Chrissie has been named as one of the top eight Central Florida attorneys with Twitterati
status by the Orlando Business Journal based on number of followers for her @punklawyer
handle.
@PunkLawyer
Chrissie scelsi
Privacy, Endorsements & Contracts! Oh My!

Lisa Wilk is the founder of Orlando Uncorked, a local group
focused on demystifying wine. As a freelance food and wine writer,
Lisa can be found blogging at TasteCookSip.com where she’s
dining in and dining out, always enjoying Central Florida’s fresh
and local ingredients.
Lisa does love to pair great food with a local craft beer, glass of
wine or well-made cocktail, sip along on Twitter and Instagram
@TasteCookSip!
@TasteCookSip
lisa wilk
Smart Phone Photography

Sarah Klena is an educator, blogger and runner from Orlando, FL. She
started blogging about her recovery from a heart attack at 31 and hasn't
stopped since.
Through her blog she has been fortunate enough to reach out to heart
attack survivors all around the world and speak at numerous events for
the American Heart Association. She has been featured in Good
Housekeeping as well as The Dr Oz Show. In her spare time Sarah
enjoys being with her family, shopping, reading and traveling.
Connect with her Facebook page here.
@HeartAttackat31
sarah klena
Blogging About a Nonproﬁt for a Cause

Brittany Minor has been the Head Cool Kid in charge at
Clumps of Mascara since 2007. After graduating from
college, she decided that blogging about her new found
love of makeup was far more exciting than studying for grad
school.
Brittany has worked with brands like Maybelline, IMAN
Cosmetics, Royal Caribbean and Disney and strives to
inspire women everywhere, especially women of color.
Having been featured on displays in stores like Target and
drugstores, Brittany is also the founding member and
current President of the Beauty Bloggers of Central Florida
group. She is the mother of a 2-year old girly, a wife to a
nerd and loves traveling.@ClumpsofMascara
brittany minor
How to Produce Content
for All Your Channels

Kerry O’Shea Gorgone develops marketing training
courses in her role as Instructional Design Manager,
Enterprise Training, at MarketingProfs. She’s also a
speaker, writer, attorney and educator.
Kerry hosts the weekly Marketing Smarts podcast for
MarketingProfs, and is also a contributing writer for
numerous sites, including Hufﬁngton Post, Mark
Schaefer’s {grow} blog, Social Media Explorer,
Entrepreneur, Spin Sucks, and MackCollier.com.
@KerryGorgone
kerry o’shea gorgone
Podcasting Like a Rock Star!

10 Ways to Speed Up &
Secure Your WP Site
Understanding Your
Google Analytics
How to Have a Blog
Without the Hassle
Your Most Essential
WordPress Plug Ins
Then Get Free
WordPress Advice
The technical Track
Classroom 2
10:45 am - 11:30 am
Classroom 2
11:45 am - 12:30 pm
Classroom 2
2:15 pm - 3:00 pm
Classroom 2
3:15 pm - 5:00 pm
Plus a panel of speakers

Jennifer Graddy has had a diverse career of 20+ years in
digital marketing, website development, project
management and software development. This
combination of expertise and passion is the perfect blend
that has allowed her to lead the digital marketing practice
for over 10 years at CO&P Integrated Marketing and to
startup a technology focused sister company, Digital
Community Connections.
As the VP of Digital Marketing, Jennifer is tasked with
developing client website, creating online campaigns and
executing email marketing programs. Her company is
also in the process of creating technology projects that
will help bring together people who provide a service with
those who need the service in areas such as pet care and
senior care.
@JenniferGraddy
jennifer graddy
10 Ways to Speed Up
Your WP Site

Tom Jelneck started On Target Web Solutions in 2006,
and it has grown to 10 employees and has helped over
350 businesses with their online marketing and social
media needs. Tom also created The Contentinators, a
network of super hero grade content generators providing
PR agencies and SEO ﬁrms with premium content.
Often featured in the media for his social media expertise,
Tom has been seen on the Daily Buzz, CNTV, and he is
the Fox News Orlando Tech Expert.
@TomJelneck
tom jelneck
Understanding Your Google Analytics
This session
is back by
popular
demand!

Katie Parsons is the community manager for the HypeOrlando
blogging network and also writes for the HypeOrlando blog
Growing Up Millennial. She's been blogging since 2008 when
she started on the Orlando Sentinel's Moms at Work. She's also
hosted her own parenting blog, Mumbling Mommy, since 2011
where she muses on life as a mom, stepmom and work-at-home
parent.
Katie’s writing can be read on national sites like GalTime, the
Hufﬁngton Post and ChamberofCommerce.com. She also
contributes regularly to Florida Today, Space Coast Parent and
the Viera Voice.
@KatieParsons54
Katie parsons
How to Have a Blog Without the Hassle

Victoria Alicea is a Sex and Relationship expert, as well as the mastermind
behind the hit blog Misadventures of Victoria Wannabe Beckham. Referred
to as the "Carrie Bradshaw of Orlando" by her readers and editors at hype
Orlando, a subdivision of the widely known Orlando Sentinel newspaper,
Victoria has built her fan base by consistently interacting and amusing her
audience with her undeniable wit and genuine advice.
Victoria is known for her understanding of complexities found in human
interaction and relationships, while being able to communicate effectively
with her avid audience as well as providing an in-depth knowledge with
just a flare of controversy. With blog topics ranging from the infamous
Ashley Madison affairs site to Finding Soulmates and reviving the spark of
intimacy between couples, she is definitely sure to get your attention and
keep it.
@wannabebeckham
Victoria Alicea

Jason Henry is a burgeoning writer and locally recognized political analyst. He
first gained distinction while running for political office in 2012 for the Florida
House of Representatives. While he didn’t emerge victorious, his sharp ideas
and critical writings about the perils facing Florida earned him the reputation as
a young leader and political examiner. Prior to running for office, Jason served
as a reporter for the West Orlando News. He has tackled stories dealing with
unfair political practices within Orange County, voter suppression tactics by
politicians in Tallahassee, and the privatization of America’s prison system to
name a few.
Currently, Jason is a political analyst for varied media entities in Orlando. He
has appeared locally on Fox 35, Central Florida News 13, WFTV Orlando as
well as political and sports radio shows including The Kevin Sutton Show, The
Don Miller Show, Real Family Talk and many more.
@Jhenryproject
jason henry

Susan Young has lived in Central Florida since the late 50's (before Disney,
Highway 436 and I-4). Mom to 3 grown kids and grandma to 4 beautiful
grandsons. Since husband, Charlie, retired, has traveled extensively and taken
advantage of Home Exchange as a way to visit several countries in
Europe...and hope to visit many more countries in the future.
Having been labeled as a Baby Boomer, most of Susan’s writings deal with
trying to make sense of growing old but trying to stay young!
@SusanYoung13
susan young

David Laietta is a website developer, and founder of Orange
Blossom Media, a company that builds custom themes and
plugins for WordPress. He teaches frequently, and does
numerous one on one lectures, small group presentations, and
provides his training in a professional capacity for organizations
looking to train their users.
He has donated his time to a variety of groups over the past few
years and teaches basic programming courses at a local college.
David is also the lead organizer of the WordPress Orlando
Meetup, as well as WordCamp Orlando. If you want to get in
touch about custom development work, please send your project
information to Orange Blossom Media.
@DavidLaietta
david laiettA
Your Most Essentials WordPress Plug Ins

Adam Soucie is the founder and CEO of Impossibly
Creative, an Orlando web development ﬁrm focusing on
WordPress and Shopify. He is a member of the
WordPress Orlando organizing committee where he
helps wrangle both monthly Meetups and WordCamp
Orlando.
For more info about Adam and how he can help your
WordPress site, visit impossiblycreative.com.
@AdamSoucie
adam soucie
Your Most Essentials WordPress Plug Ins

As always, lunch will be provided. This year we’re
pleased to once again have the awesomeness of
Tijuana Flats, buffet style, so you can get right to one
of our lunchtime activities which all start at 1:15:
• Tour of Full Sail
• Writing Workshop
• Casual Networking
lunch

after lunch Activities
Tour Full Sail Writing Workshop Casual Networking
Back by popular demand, Adam
Avitable is holding his writing
workshop for an in-depth look at
writing style and clarity.
New connections are often made
in an unstructured environment.
Utilize your time after lunch to
mix and mingle with others.
Full Sail staff will be on-hand to
take you to some of the coolest
areas of campus for a look at
studios, art designers, and more.
Meet in Full Sail Live
at 1:15
Meet in the Seminole Pride Noble
Naturally Pure Juice Lobby at 1:15
Meet in the Florida Dairy Farmer
Lounge at 1:15

Since 1999, Adam Heath Avitable has been entertaining audiences from every
demographic. His award-winning writing has been collected and published, his
book Interviews with Dead Celebrities was a best selling book on Amazon.com,
and he has performed stand-up comedy on stages from Los Angeles to Orlando.
Adam has lectured college students about developing humor, presented to
hundreds on the rewards of vulnerability and transparency in life and in writing,
and spoken at conferences, inspiring audiences with his life philosophy and
entertaining them with his comedy.
As a lawyer, author, small business owner, comedian, ordained minister, social
media manager, blogger, and professional speaker, he has a unique ability to
speak directly to any audience, from comedy clubs to lounges to corporate
conferences and private parties.
adam avitable
@Avitable

Relax and Recharge
Need a break from
the blogger action?
Relax and recharge
in the Florida Dairy
Farmer Lounge.

Closing keynote
Tune in for a high-level
discussion with some of the
leading experts in the industry.
We’ll discuss the current and
future stare of the blogging-
brand relationship.
Panelists are listed on next few
pages.

@JsEverydayFash
jeanette Johnson
Jeanette Johnson (aka "J") is the founder of J’s Everyday Fashion,
named one of the most-followed fashion blogs in the U.S. for 3 years
running. As the self-described “Rachel Ray of Fashion” J has built a
thriving business through utilizing afﬁliate link marketing and setting up
strategic partnerships with key brands.
In addition to blogging, J is often seen on television, has graced
catwalks, and has appeared on the pages of magazines for brands
wanting to leverage her online inﬂuence. J has been a writer for Visit
Florida and Disney, and the face of brands like Walmart, Ross and
Carnival. A highly sought-after speaker, Jeanette believes in
empowering all women both online and off!

Ted Murphy is Founder, CEO and Chairman of IZEA. Murphy has been called the
father of paid blogging and is largely credited for creating the social sponsorship
industry. In 2006 Murphy launched PayPerPost.com, the ﬁrst online marketplace
that paid bloggers to create content on behalf of brands. Ted’s vision for
democratizing content and inﬂuencer compensation is now a reality in most
marketing strategies.
Murphy’s disruptive approach and leadership have enabled him to raise over $36
million in equity for his entrepreneurial endeavors in both public and private
markets. Backers have included top tier VCs Draper Fischer Jurvetson as well as
billionaires John Poppajohn and Dr. Phillip Frost.
Murphy has consulted for some of the world’s largest marketing organizations and
negotiated deals with celebrities such as Kim Kardashian, Diddy and Mario Lopez.
Murphy’s a prominent TV commentator on tech and social media marketing trends
and platforms and he’s made frequent appearances on Fox Business’s Varney &
Co, CNBC and Bloomberg TV.
ted murphy
@TedMurphy

Roy Reid is a leading authority on public relations, business communications, and
marketing. He works with business leaders and organizations to grow, maintain,
and protect their interests. He is the Executive Director of Communications for the
University of Central Florida College of Business.
Formerly Roy was a partner with Consensus Communications, an Orlando based
public relations ﬁrm and served as Director of Corporate Communications for the
nations largest hospital, Florida Hospital. In 2013 and 2014 Trust Across America/
Trust Around the World named him as one of the Top 100 Thought Leaders
Inﬂuencing Trusted Business Behavior.
Roy is a graduated of University of Central Florida. In 2007, he was recognized by
the College of Business as its Alumni of the Year, and in 2010 he was inducted into
the Nicholson School of Communications Hall of Fame. Roy is Accredited in Public
Relations (APR) and an active member of the Public Relations Society of America
(PRSA).@RoyReid
roy reid

Cayla Hellwarth is a Sales Zone Manager at Ford Motor Company and
coordinates the Orlando Region’s Community Relations efforts. She has
worked as a sales zone manager since September of 2013.
Cayla graduated from The Ohio State University with a Bachelor’s of
Science degree in Business Administration specializing in Marketing and
International Business with a minor in Italian. She has also had several
years of volunteer experience with non-proﬁt organizations such as the
American Red Cross, the Children’s Miracle Network, and the Second
Harvest Food Bank. Cayla currently resides in Orlando, Florida.
@hellwarthc
Cayla hellwarth

bess auer
Bess Auer is the co-host of Blog Talk TV, a weekly television show
currently airing in 4.5 million homes in Florida and across the nation.
The founder of FLBlogCon and GottaGetBlogging.com, Bess got her
blogging start as the ﬁrst editor of the Central Florida Top 5 which was
voted “Best Neighborhood Blog” by Orlando Sentinel readers in 2009.
Bess then left the Top 5 blog to create Florida Swim Network, a website
that live streams competitive swim meets. Broadcast partners with the
University of Florida, Florida Swim Network’s shows have been seen on
the SEC Network, watchESPN, and Bright House Sports Network.
@Bess_Auer

Josh Murdock is an educator, instructional designer, tech geek, surfer, father, foodie,
photographer, sketch artist, and all around geek. He blogs about everything from
iPhone app for educators to food trucks.
Known as Professor Josh on social media, he currently works at Valencia College as an
instructional designer helping build online courses, train faculty on technology, and
solve the Blackboard problems of the world. Josh is an Associate Faculty teaching
Educational Technology in the EPI program, Social Networking for Job Search and
Student Success. He’s have taught online, hybrid, or face-to-face for the past nine
years and worked in higher education for over ﬁfteen years.
Josh is actively involved in Social Media Club and various technology related groups in
Orlando, and has presented at numerous national conferences on Assisted Technology,
Social Media in Education, Millennial Generation, Web 2.0 Technology, and various
other topics. He helps plan the Florida Bloggers and Social Media Conference
(FLBlogCon) and mentor at Startup Weekend Orlando, and he’s on the Board of
Directors for Valencia’s Foundation and various other collegewide committees.
josh murdock
@ProfessorJosh

Unwind at the coolest after party
hosted by the incomparable Adam
Avitable. (Fair warning: Adam’s
humor is “Rated R” at times!)
after party
Sponsored by the
Better Business
Bureau of Central
Florida

facebook.com/FLBlogCon
twitter.com/GottaGetBloggin
slideshare.net/FLBlogCon
TagBoard.com/FLBlogCon
#FLBlogCon
Ofﬁcial hash tags:
#thenextstep
follow along

We love our
sponsors
Please take time to check out our sponsors on the following
pages and tweet them a thank you!

Feeding bloggers everywhere!
Tweet a thank you to @TijuanaFlats.

Tweet a thank you to @FloridaMilk!

Start With Trust
BBB’s mission is to be the leader in
advancing marketplace trust. We do this by:
• Setting standards for marketplace trust
• Encouraging and supporting best practices by
engaging with and educating consumers and
businesses
• Celebrating marketplace role models
• Calling out and addressing substandard
marketplace behavior
• Creating a community of trustworthy businesses
and charities
Find out more at www.bbb.org/central-ﬂorida/

Make plans now to get your new social
media head shot at FLBlogCon.
Just $20. Yes, you can use a credit card!
Located in the
Florida Dairy
Farmers’ Lounge!

We Yelp… do you? Join us for the best reviews
and information in town!

Get your own secret quote on a
Mieroglyph. Personalized on the
spot in the Florida Dairy Farmers
Lounge.

Check your local listings.
Tweet us @BlogTalkTV

Tweet a thank you to @PeterbrookeWP

Adam Avitable Bess Auer Ben Reed Brian Wilson
Jeanette Johnson Katy Widrick Joe Auer Josh Murdock
Special Thanks to
Our planning team

So what’s #thenextstep
for your blog?
Tickets are still available to attend!
FLBlogCon.com
Pssst! Use the code “conferenceguide15” for 10% off!

FLblogCon 2015 - Official Conference Guide

Recommended

Recommended

More Related Content

More from FLBlogCon

More from FLBlogCon (20)

Recently uploaded

Recently uploaded (20)

FLblogCon 2015 - Official Conference Guide