With today's importance on revenue production and sales enablement, many marketers need to consider the best use of salespeople's time. It makes sense to find ways to help your sales channels be productive.

1. Effective Teleprospecting for Productive Sales Channels
With today's importance on revenue production and sales enablement, many marketers need to consider the best use
of salespeople's time. It makes sense to find ways to help your sales channels be productive. For convoluted B2B sales,
there is no better capability than teleprospecting for optimizing funnel efficiency. Providing your sales team with the
highly qualified leads helps move the sales activity from prospecting to actual selling. It is a good idea to connect with
your prospects before you start doing telemarketing for lead generation. Teleprospecting allows a company to prepare
its pipeline by continuously identifying hot prospects. It plays in the effective demand generation and the fact that it
speaks to more prospective new customers than any other function within the organization.
In B2B marketing, teleprospecting is remarkably effective and is becoming an important direct marketing component
because it is outbound and can include subtle offers. It functions as an end-to-end lead generation capability,
generating demand and then qualifying and nurturing leads. Teleprospecting frees up your salespeople to concentrate
on the job they have been specifically trained to do, which is to actually sell.
While the key to generating sales is making certain that the lead is truly qualified and as new leads are always on the
horizon, teleprospecting alleviates the usual peaks and valleys that are typical in sales and allows for a more
predictable sales forecast. Teleprospecting is a great way of continuously feeding salespeople with new and significant
opportunities, thus reducing the company's total reliance on them to prospect.
While some level of outbound teleprospecting, supported by personalized email and voicemail, has long been a part of
the B2B sales armory, today the best-in-class organizations are conducting a complete audit of their teleprospecting
functions and putting actionable strategies in place to convert teleprospecting to a strategic asset.
Effective teleprospecting must involve implementing strategic, collaborative planning to be sure messages and tools
are appropriate for every stage of the selling process. Look for a service provider who have capable lead generation
solutions, navigate your target company list, find and communicate with the right contacts, uncover their pain points,
qualify each lead, and deliver quality opportunities to your sales and marketing team real-time. Partnering with the
right solution provider for effective teleprospecting will help accelerate the sales outsourcing and pipeline
development.
Leverage the intelligence gained by teleprospecting to qualify contacts and focus the sales effort in areas where it
counts.
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