In-Store Media and its Role in the Customer Experience

In-store Media and its Role in Customer Experience Paul Flanigan twitter.com/paulﬂanigan experiate.net

A Few Numbers for PerspectiveImpactThe Results of CompellingMediaGuidelines

“How is this thing going to make my life better?”

The Golden RuleMoving images for still people,still images for moving people.

The Golden Rule? 28% personal interest 36% emotional intensity 28% recall 46% brand recognitionsource: http://sixteen-nine.net

With Dynamic Media Customers are up to 10 times more likely to observe dynamic media than static media. Static DynamicSource: 2000 IBM/Sony Research

With Dynamic Media Customer’s perception of product quality increases 10-15% !!!!! ?????Source: 2000 IBM/Sony Research

Sales Lift 12% Contributing FactorsTime of day, day of week, promoted item, season, campaign, content, location of screen, audio, life cycle of product, age of message, location of product in store, customer navigation habits, research methodology, customer mindset, customer cost/beneﬁt analysis, shopper marketing insights, brand, price....among others.

Impact

The content must enhance the brand across all media.Impact need to include social media in here as well.

Impact

The Store Path 5 6 4 31 2

The Result ofCompelling In-Store Media

The Result of Compelling In-Store MediaSubjectDifferentiation

The Result of Compelling In-Store MediaAugment theExperience

The Result of Compelling In-Store MediaEnvironmentalDifferentiation

The Result of Compelling In-Store Media Subject DifferentiationAugment the Experience Environmental Differentiation

Guidelines

Have A PlanNo Two Networks are the SameImpact is Endemic RelevanceIn-Store Media Does Not Replace HumanityTransformation, not TransactionTechnology is a Function, not a ReasonDon’t Do It

Go Shopping

Ask Questions 1. What consumer problems can we solve with in-store media? 2. What business problems can we solve with in-store media?

The Most Effective Network Right Channel Right Place Right Time Right Audience

In-Store Media and its Role in the Customer Experience

by Paul Flanigan on Dec 11, 2010

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In-Store Media and its Role in the Customer Experience — Presentation Transcript