5. The Golden Rule?
28% personal interest
36% emotional intensity
28% recall
46% brand recognition
source: http://sixteen-nine.net
6. With Dynamic Media
Customers are up to 10 times more likely to observe
dynamic media than static media.
Static
Dynamic
Source: 2000 IBM/Sony Research
7. With Dynamic Media
Customer’s perception of product quality increases
10-15%
!!!!!
?????
Source: 2000 IBM/Sony Research
8. Sales Lift
12%
Contributing Factors
Time of day, day of week, promoted item, season, campaign, content, location
of screen, audio, life cycle of product, age of message, location of product in
store, customer navigation habits, research methodology, customer mindset,
customer cost/benefit analysis, shopper marketing insights, brand,
price....among others.
27. Have A Plan
No Two Networks are the Same
Impact is Endemic Relevance
In-Store Media Does Not Replace Humanity
Transformation, not Transaction
Technology is a Function, not a Reason
Don’t Do It