Experian hosts a #MarketingChat every Thursday at 4 p.m. ET. In this tweetchat, we discussed ways to improve our slide decks on SlideShare. We discussed ways to optimize our decks with keywords, tags, and design. Tips provided by: @SlideShare @PowerfulPoint @Damonify @DavidWaring @ThinkSEM @NikkiPezzopane @jgombita @webber_karen. You can see the full tweetchat here: http://www.experian.com/blogs/news/about/slides

1. Get More Eyeballs on SlideShare
How to
#MarketingChat
Thursdays | 4 p.m. ET

2. Join our #MarketingChat every Thursday at 4 p.m. ET.
In this tweetchat, we discussed ways to improve our slides.
“ Check out all the tweets here:
bit.ly/better-slides

3. Why should more businesses use SlideShare?
#MarketingChat

4. RETWEET
Why SlideShare?
Like it or not, business speaks in PowerPoint.
SlideShare extends the conversation outside your office walls.
Tweet by @PowerfulPoint

5. Why SlideShare?
On SlideShare people actually take the time to look through your content.
which can be hard with all the noise elsewhere.
Tweet by @Damonify
RETWEET

6. #MarketingChat
Tweet by @SlideShare
Why SlideShare?
The power of visual content.
It resonates with people and is at the core of SlideShare.

7. Why SlideShare?
The SlideShare audience is much more business oriented
than other networks especially for B2B.
Tweet by @DavidWaring
RETWEET

8. Why SlideShare?
SlideShare allows live presenters to direct their audience
to read the slides at their own speed!
Tweet by @ThinkSEM
RETWEET

9. What mistakes do people make on SlideShare?
#MarketingChat

10. A common mistake on SlideShare is the front cover.
Tweet by @Damonify
How do you expect people to see your deck if your cover is less than stunning?
RETWEET

11. SlideShare Mistake
Adding too much information and making it too wordy.
Tweet by @NikkiPezzopane
RETWEET

12. SlideShare is a visual medium. Think of it as a flipbook,
Tweet by @PowerfulPoint
where someone can grok your message in a moment.
RETWEET

13. SlideShare Mistake
Too much filler; conversely, not enough (digestible) pertinent information.
Tweet by @jgombita
RETWEET

14. Not having a standout cover slide, title or description.
These help make your SlideShares more discoverable - and clickable.
Tweet by @SlideShare

15. Don’t forget that on SlideShare the content needs to speak for you,
which is different from a traditional presentation.
Tweet by @Damonify
RETWEET

16. Putting too much information on one slide is a no-no.
Tweet by @ThinkSEM
RETWEET
It makes it too hard for your audience to read and digest.

17. How important are keywords and tags in SlideShare?
#MarketingChat

18. Keywords are important, but great content and clarity are more so.
Our users gravitate towards high quality content.
Tweet by @SlideShare

19. An easy, eye-catching and sexy title can be crucial
for your success on SlideShare
Tweet by @Damonify
RETWEET

20. #MarketingChat
What are ways to build engagement?

21. If you engage in other people’s content,
they will promote yours (if it looks great that is).
Tweet by @Damonify
RETWEET

22. Highly visual content tends to attract more views.
Our top decks usually have an engaging visual story that supports the written one.
Tweet by @SlideShare

23. Tell a story that can stand alone and think visual.
Beautiful content wins on SlideShare.
Tweet by @webber_karen
RETWEET

24. Join our #MarketingChat Wednesday at 4 p.m. ET
bit.ly/marketing-chat