Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
The customer
1. EYE
OF
THE
TIGER
David Dolsen
Vijay Ganesh
Eugene Goh
Vaishnav Kameswaran
2. i-care
‘THE’ OVERARCHING PROBLEM
“Lack of quality health care in developing countries”
SPECIFIC PROBLEM
AREAS
Infants lose eye-sight because symptoms are not
identified
Don’t have an easy means to identify symptoms
3. i-care
‘OUR’ CUSTOMER
CHARACTERISTICS
•No significant technological experience
•Is very busy taking care of family
HER GOALS
•Care for the health and safety of her child
•Identify if her child may have eye cancer
•Determine possible next steps / diagnosis
Name: Buyt-al-Khalid
Age: 32
Location: Town in
Afghanistan
Profession: Home-maker,
Mother of 1 child
•Cares deeply for her child and family
4. i-care
TRANSLATION TO MVP & FLOWS
Simplicity Visibility Feedback
Pupil detection
successful
LOG-IN CLICK PICTURE
Pupil detection
unsuccessful
RESULTS / NEXT STEPS
TELL THEM WHAT
WENT WRONG / HOW
TO CLICK THE RIGHT
PICTURE