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EYE 
OF 
THE 
TIGER 
David Dolsen 
Vijay Ganesh 
Eugene Goh 
Vaishnav Kameswaran
i-care 
‘THE’ OVERARCHING PROBLEM 
“Lack of quality health care in developing countries” 
SPECIFIC PROBLEM 
AREAS 
Infants lose eye-sight because symptoms are not 
identified 
Don’t have an easy means to identify symptoms
i-care 
‘OUR’ CUSTOMER 
CHARACTERISTICS 
•No significant technological experience 
•Is very busy taking care of family 
HER GOALS 
•Care for the health and safety of her child 
•Identify if her child may have eye cancer 
•Determine possible next steps / diagnosis 
Name: Buyt-al-Khalid 
Age: 32 
Location: Town in 
Afghanistan 
Profession: Home-maker, 
Mother of 1 child 
•Cares deeply for her child and family
i-care 
TRANSLATION TO MVP & FLOWS 
Simplicity Visibility Feedback 
Pupil detection 
successful 
LOG-IN CLICK PICTURE 
Pupil detection 
unsuccessful 
RESULTS / NEXT STEPS 
TELL THEM WHAT 
WENT WRONG / HOW 
TO CLICK THE RIGHT 
PICTURE

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The customer

  • 1. EYE OF THE TIGER David Dolsen Vijay Ganesh Eugene Goh Vaishnav Kameswaran
  • 2. i-care ‘THE’ OVERARCHING PROBLEM “Lack of quality health care in developing countries” SPECIFIC PROBLEM AREAS Infants lose eye-sight because symptoms are not identified Don’t have an easy means to identify symptoms
  • 3. i-care ‘OUR’ CUSTOMER CHARACTERISTICS •No significant technological experience •Is very busy taking care of family HER GOALS •Care for the health and safety of her child •Identify if her child may have eye cancer •Determine possible next steps / diagnosis Name: Buyt-al-Khalid Age: 32 Location: Town in Afghanistan Profession: Home-maker, Mother of 1 child •Cares deeply for her child and family
  • 4. i-care TRANSLATION TO MVP & FLOWS Simplicity Visibility Feedback Pupil detection successful LOG-IN CLICK PICTURE Pupil detection unsuccessful RESULTS / NEXT STEPS TELL THEM WHAT WENT WRONG / HOW TO CLICK THE RIGHT PICTURE