0
Rachid Ben hoummada

    Pavel Orlov

    Annita Tatiane T D

    Stefanie Triebelnig

    Jennifer Wimmer





     ...
What is all the buzz about the Social

    Networking? (Video)
    Price of Social Networking Sites



    Facebook – be...
A few seconds, please…





                             KHLeuven                4
                                      ...
Any idea?





                KHLeuven                5
                           03/05/2009
Price tag
Number of users   User value



                               ©techcrunch.com


                               ...
Founded:         2004 in Massachusettes

    Founder:         Mark Zuckerberg

    Headquarters :   Palo Alto, CA

    ...
2004: USD 500 000 from Peter Thiel

    2005: USD 40.2 million from Accel and

    Greylock
    2006: Yahoo purchase?

...
• 2008: USD 100 million Triple Point value
  between USD 3.75 and 5 billion
• Today: USD 440 million in total debt and
  e...
Investments

    Sponsored Groups

    Advertising





                       KHLeuven                11
             ...
Create your own Ad!

    Page, Application, Group or Event

    New Ad placement

    People targeted – Filter system
...
• Target your audience
   location, age, sex, education, workplace, relationship
   interests…
• Pricing:
   Minimum : 1US...
2007 – Connect U claimed FB

    Online scams

    Users

    Report abuse





                             KHLeuven ...
2007: Code to generate FB page was made

    public
    Students downloaded 70.000 profiles

    Sell users data

    D...
Recent Issues:

    Changes to site

    Phishing Attack





                      KHLeuven                16
         ...
Based in Berlin, Germany



    One of the biggest Social Networks in

    Europe

    10 million members





        ...
View of the full profile



    Linking permission



    People visiting your site



    Groups, videos, audio data …...
60.000 to 100.000 Euros a month



    Spreadshirt



    Samwer



    Holtzbrinck





                             ...
Google Ads





    Traffic sharing





                      KHLeuven                21
                              ...
Telegram



    News-Teaser



    Brand community



    Display Ads





                      KHLeuven             ...
Where do you want to put your ad?



    What kind of ad?



    Minimum booking budget 2.500





                    ...
Missing protection



    No guarantee of misusage



    New accusations - images in StudiVZ





                    ...
Copying of the layout and design of

    Facebook

    Bluff users



    Not allowed to register of commercial

    pu...
Log on
1.


     select “mein account“
2.


     “mein account löschen”
3.




                              KHLeuven     ...
Advertising


Parent company


The MySpace credit card
Credit
           limit
          rising


30 days
 billed


               $25 billed
quot;word of mouth advertising”



    media

    (TV, Radio, Newspaper, Journals, buses, trai
    n...)
2006: PERP
                  problem


2005:financial
                               Competition
  problem




           ...
Contact the website





    USA Legislation taken into account

KHLeuven                34
           03/05/2009
Wealthy owners

    No advertisements until recently





    The purpose is unknown





                             ...
Precise targeting



    Low cost – from €0,02 per click



    Only for users



    For companies – very expensive

...
Default privacy settings



    Content – video, audio



    More info about users



    Not real time





        ...
Sorry, no such feature





                             KHLeuven                38
                                     ...
They earn a little



    They cost a lot



    Is there something we don’t know?





                              K...
Please feel free to ask questions




                 KHLeuven                41
                            03/05/2009
Presentation Full 1.3
Presentation Full 1.3
Presentation Full 1.3
Presentation Full 1.3
Presentation Full 1.3
Presentation Full 1.3
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Presentation Full 1.3

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Social networking sites and how they make money.

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  1. 1. Rachid Ben hoummada  Pavel Orlov  Annita Tatiane T D  Stefanie Triebelnig  Jennifer Wimmer  KHLeuven 2 03/05/2009
  2. 2. What is all the buzz about the Social  Networking? (Video) Price of Social Networking Sites  Facebook – behind the scenes  StudiVz  Vkontakte  MySpace  Conclusion  KHLeuven 3 03/05/2009
  3. 3. A few seconds, please…  KHLeuven 4 03/05/2009
  4. 4. Any idea?  KHLeuven 5 03/05/2009
  5. 5. Price tag Number of users User value ©techcrunch.com KHLeuven 6 03/05/2009
  6. 6. Founded: 2004 in Massachusettes  Founder: Mark Zuckerberg  Headquarters : Palo Alto, CA  Revenue: 300 million USD (2008)  Employees: 700  Users: > 200 million  KHLeuven 8 03/05/2009
  7. 7. 2004: USD 500 000 from Peter Thiel  2005: USD 40.2 million from Accel and  Greylock 2006: Yahoo purchase?  2007: Microsoft ,1.6 % share for USD 240  Investment of USD 60 million KHLeuven 9 03/05/2009
  8. 8. • 2008: USD 100 million Triple Point value between USD 3.75 and 5 billion • Today: USD 440 million in total debt and equity financing KHLeuven 10 03/05/2009
  9. 9. Investments  Sponsored Groups  Advertising  KHLeuven 11 03/05/2009
  10. 10. Create your own Ad!  Page, Application, Group or Event  New Ad placement  People targeted – Filter system  KHLeuven 12 03/05/2009
  11. 11. • Target your audience location, age, sex, education, workplace, relationship interests… • Pricing: Minimum : 1USD per day, define maximum • Campaign • Payment method KHLeuven 13 03/05/2009
  12. 12. 2007 – Connect U claimed FB  Online scams  Users  Report abuse  KHLeuven 14 03/05/2009
  13. 13. 2007: Code to generate FB page was made  public Students downloaded 70.000 profiles  Sell users data  Difficulties deleting the account  Pro-mafia Group case  KHLeuven 15 03/05/2009
  14. 14. Recent Issues: Changes to site  Phishing Attack  KHLeuven 16 03/05/2009
  15. 15. Based in Berlin, Germany  One of the biggest Social Networks in  Europe 10 million members  KHLeuven 18 03/05/2009
  16. 16. View of the full profile  Linking permission  People visiting your site  Groups, videos, audio data …..  KHLeuven 19 03/05/2009
  17. 17. 60.000 to 100.000 Euros a month  Spreadshirt  Samwer  Holtzbrinck  KHLeuven 20 03/05/2009
  18. 18. Google Ads  Traffic sharing  KHLeuven 21 03/05/2009
  19. 19. Telegram  News-Teaser  Brand community  Display Ads  KHLeuven 22 03/05/2009
  20. 20. Where do you want to put your ad?  What kind of ad?  Minimum booking budget 2.500  KHLeuven 23 03/05/2009
  21. 21. Missing protection  No guarantee of misusage  New accusations - images in StudiVZ  KHLeuven 24 03/05/2009
  22. 22. Copying of the layout and design of  Facebook Bluff users  Not allowed to register of commercial  purposes KHLeuven 25 03/05/2009
  23. 23. Log on 1. select “mein account“ 2. “mein account löschen” 3. KHLeuven 26 03/05/2009
  24. 24. Advertising Parent company The MySpace credit card
  25. 25. Credit limit rising 30 days billed $25 billed
  26. 26. quot;word of mouth advertising”  media  (TV, Radio, Newspaper, Journals, buses, trai n...)
  27. 27. 2006: PERP problem 2005:financial Competition problem MySpace.com
  28. 28. Contact the website  USA Legislation taken into account 
  29. 29. KHLeuven 34 03/05/2009
  30. 30. Wealthy owners  No advertisements until recently  The purpose is unknown  KHLeuven 35 03/05/2009
  31. 31. Precise targeting  Low cost – from €0,02 per click  Only for users  For companies – very expensive  KHLeuven 36 03/05/2009
  32. 32. Default privacy settings  Content – video, audio  More info about users  Not real time  KHLeuven 37 03/05/2009
  33. 33. Sorry, no such feature  KHLeuven 38 03/05/2009
  34. 34. They earn a little  They cost a lot  Is there something we don’t know?  KHLeuven 39 03/05/2009
  35. 35. Please feel free to ask questions KHLeuven 41 03/05/2009
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