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Social networking sites and how they make money.

Social networking sites and how they make money.

Published in: Technology, Education

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  • 1. Rachid Ben hoummada  Pavel Orlov  Annita Tatiane T D  Stefanie Triebelnig  Jennifer Wimmer  KHLeuven 2 03/05/2009
  • 2. What is all the buzz about the Social  Networking? (Video) Price of Social Networking Sites  Facebook – behind the scenes  StudiVz  Vkontakte  MySpace  Conclusion  KHLeuven 3 03/05/2009
  • 3. A few seconds, please…  KHLeuven 4 03/05/2009
  • 4. Any idea?  KHLeuven 5 03/05/2009
  • 5. Price tag Number of users User value ©techcrunch.com KHLeuven 6 03/05/2009
  • 6. Founded: 2004 in Massachusettes  Founder: Mark Zuckerberg  Headquarters : Palo Alto, CA  Revenue: 300 million USD (2008)  Employees: 700  Users: > 200 million  KHLeuven 8 03/05/2009
  • 7. 2004: USD 500 000 from Peter Thiel  2005: USD 40.2 million from Accel and  Greylock 2006: Yahoo purchase?  2007: Microsoft ,1.6 % share for USD 240  Investment of USD 60 million KHLeuven 9 03/05/2009
  • 8. • 2008: USD 100 million Triple Point value between USD 3.75 and 5 billion • Today: USD 440 million in total debt and equity financing KHLeuven 10 03/05/2009
  • 9. Investments  Sponsored Groups  Advertising  KHLeuven 11 03/05/2009
  • 10. Create your own Ad!  Page, Application, Group or Event  New Ad placement  People targeted – Filter system  KHLeuven 12 03/05/2009
  • 11. • Target your audience location, age, sex, education, workplace, relationship interests… • Pricing: Minimum : 1USD per day, define maximum • Campaign • Payment method KHLeuven 13 03/05/2009
  • 12. 2007 – Connect U claimed FB  Online scams  Users  Report abuse  KHLeuven 14 03/05/2009
  • 13. 2007: Code to generate FB page was made  public Students downloaded 70.000 profiles  Sell users data  Difficulties deleting the account  Pro-mafia Group case  KHLeuven 15 03/05/2009
  • 14. Recent Issues: Changes to site  Phishing Attack  KHLeuven 16 03/05/2009
  • 15. Based in Berlin, Germany  One of the biggest Social Networks in  Europe 10 million members  KHLeuven 18 03/05/2009
  • 16. View of the full profile  Linking permission  People visiting your site  Groups, videos, audio data …..  KHLeuven 19 03/05/2009
  • 17. 60.000 to 100.000 Euros a month  Spreadshirt  Samwer  Holtzbrinck  KHLeuven 20 03/05/2009
  • 18. Google Ads  Traffic sharing  KHLeuven 21 03/05/2009
  • 19. Telegram  News-Teaser  Brand community  Display Ads  KHLeuven 22 03/05/2009
  • 20. Where do you want to put your ad?  What kind of ad?  Minimum booking budget 2.500  KHLeuven 23 03/05/2009
  • 21. Missing protection  No guarantee of misusage  New accusations - images in StudiVZ  KHLeuven 24 03/05/2009
  • 22. Copying of the layout and design of  Facebook Bluff users  Not allowed to register of commercial  purposes KHLeuven 25 03/05/2009
  • 23. Log on 1. select “mein account“ 2. “mein account löschen” 3. KHLeuven 26 03/05/2009
  • 24. Advertising Parent company The MySpace credit card
  • 25. Credit limit rising 30 days billed $25 billed
  • 26. quot;word of mouth advertising”  media  (TV, Radio, Newspaper, Journals, buses, trai n...)
  • 27. 2006: PERP problem 2005:financial Competition problem MySpace.com
  • 28. Contact the website  USA Legislation taken into account 
  • 29. KHLeuven 34 03/05/2009
  • 30. Wealthy owners  No advertisements until recently  The purpose is unknown  KHLeuven 35 03/05/2009
  • 31. Precise targeting  Low cost – from €0,02 per click  Only for users  For companies – very expensive  KHLeuven 36 03/05/2009
  • 32. Default privacy settings  Content – video, audio  More info about users  Not real time  KHLeuven 37 03/05/2009
  • 33. Sorry, no such feature  KHLeuven 38 03/05/2009
  • 34. They earn a little  They cost a lot  Is there something we don’t know?  KHLeuven 39 03/05/2009
  • 35. Please feel free to ask questions KHLeuven 41 03/05/2009