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The Pitch
- 1. Why You Should Hire Erik Frydenlund By Erik Frydenlund
- 3. How Did This Bundle of Potential
- 5. Founded on May 2, 1987
- 6. The First 18 Years which we have to ignore because it is “too far in the past to be relevant”
- 7. Soccer: 12 years • 2nd Place, Tri-City Indoor Soccer Tournament (2000) Flute: 9 Years • All-State Invitational Band First Chair (2005) • 2nd Place California State Small Ensemble Competition (2004) Academics: 13 Years • National Merit Scholar (2005) • AP Scholar with Distinction (2005) Robotics: 3 Years • Strategy Team Leader (2004-2005) • Drive Train Team Leader (2005) • 2nd Place FIRST Robotics San Jose Regionals (2005) • Attendance FIRST Robotics Nationals (2004) Boy Scouts: 15 Years • Eagle Scout (2004) • Venturing Leadership Award (2005) • Venturing Ranger (2006) • Venturing Silver (2008) Youth Theater: 10 Years • Writer (2001-2004) • Director (2001-2005) • Actor (1995-2005) • Set Construction (1997-2005) • Lighting Board Operator (2004- 2005)
- 8. Soccer: 12 years • 2nd Place, Tri-City Indoor Soccer Tournament (2000) Flute: 9 Years • All-State Invitational Band First Chair (2005) • 2nd Place California State Small Ensemble Competition (2004) Academics: 13 Years • National Merit Scholar (2005) • AP Scholar with Distinction (2005) Robotics: 3 Years • Strategy Team Leader (2004-2005) • Drive Train Team Leader (2005) • 2nd Place FIRST Robotics San Jose Regionals (2005) • Attendance FIRST Robotics Nationals (2004) Boy Scouts: 15 Years • Eagle Scout (2004) • Venturing Leadership Award (2005) • Venturing Ranger (2006) • Venturing Silver (2008) Youth Theater: 10 Years • Writer (2001-2004) • Director (2001-2005) • Actor (1995-2005) • Set Construction (1997-2005) • Lighting Board Operator (2004- 2005)
- 9. The Most Recent 8 Years
- 10. Where are we now? Hint: It’s out of this world!
- 11. Penetrating Capabilities Ready for The Business
- 13. Examine Research for Trends Think Strategically Public Speaking & Presentations Lead Creative Teams Harness the Creative Process Prepare and Manage Budgets Identify Consumer Insights Write Critically Client-Facing Communications Facilitate Brainstorming Tell Stories Effectively Organize Schedules Conceive, Shoot, Edit and Publish Video Projects
- 14. That’s nice, but… What are the brand values?
- 15. Media Junkie
- 16. Movie Maker
- 17. Outdoorsman
- 18. World Traveler
- 19. Geek
- 20. Ridiculously Good Looking *Image not representative of actual product.
- 21. The Challenge
- 22. The Challenge No one wants to hire Junior Planners
- 24. Target Market
- 25. Demographics Age : 35-54 years old Location: United States of America Education: Bachelors Degree or more (MBA, Miami Ad School, VCU Brandcenter, etc.) Occupation: Planning Director at an Advertising Agency. Ethnic background: Predominantly white, with Asian and Hispanic as distant seconds. Family life: No children.
- 26. Psychographics Personality: Curious by nature, observant. Attitudes: Drawn to things that stimulate their mind. Nothing is more interesting than a question that demands answering. Values: They struggle to sublimate cynicism in a cold and cynical field. Interests/hobbies: Reading, writing, people watching. Lifestyles: Typically lead busy, on the go lives. Buy into the “Work Hard, Play Hard” ethos.
- 27. The Category
- 28. Pop culture Storytelling Pitching Outside-the-box Thinking Creative Inspiration Studying Human Behavior Understanding Data Asking the Right Questions
- 29. Our Brand Can Do That So what roadblocks do we still need to overcome?
- 30. The Insight
- 31. Surgeons No one wants to be operated on by a first time surgeon
- 32. Pure, chaste Eager to please Their lack of experience means they don’t know you’re bad at sex Virgins
- 33. Consumer Decision Matrix Planners are hired for four things, in order: 1) Passion for the work. 2) The way they think. 1) Their interesting, compatible personality. 2) Prior experience.
- 34. In the category, consumers are willing to try a NEW brand over an ESTABLISHED brand if they feel the NEW brand matches their PERSONALITY. In other words:
- 35. Lifestyle Brand We must position Erik Frydenlund as a
- 36. The Idea The SMP/Tagline “When the personality and enthusiasm is right, the level of experience is an after-thought.” The eagerness of a virgin with the skills, intelligence, and personality of your future best friend.
- 38. Print CW: Erik Frydenlund, AD: Erik Frydenlund
- 42. Put it online and pray people share it! Otherwise known as Viral Marketing
- 44. Getting a job.
- 45. Want to Learn More? erikfryd@gmail.com 650-346-7280 www.erik-frydenlund.com For anyone born after 1990: http://dictionary.reference.com/browse/rolodex