This is an introduction presentation for the Panel "How do you globalize your content marketing strategy" held during Brand2Global 2014 conference in London. The panel has been organized and moderated by Mr Eric Ingrand, VP content Marketing for a leading content marketing agency: www.enveritasgroup.com. Eric Ingrand invited top Marketing executive at Accor and Western Union to answer a few question about Global Content Marketing strategies: Mr Antoine Dubois, communication, advertising and media vice-president at Accor, managing 470,000 rooms spread across over 3,600 hotels under 17 brands; Mr Stefan Zechner, marketing director for Western Union, facilitating money transfers thanks to a massive network of 500,000 retail locations in 200 countries; Stefan joined European Digital Marketing team at Western Union in April 2013. His responsibilities are content strategy, content marketing and SEO. Since the year-end 2013 he has the lead on all social media activities within Europe for WU. And finally please welcome Mr Frank Hartkopf, head of European content for Axonn Media, a leading global content marketing shop based in London.