1. How Color Affects the Consumer Presented by ENCORE PERCEPTION MARKETING
2. Black • Color of sophistication • Classy • Can make inexpensive products look upscale • Dominates high-end cosmetics
3. Blue • Popular color • Exudes trust • Increases customer loyalty • Used by financial institutions
4. Green • Attracts eco-minded clients • Used in health-related businesses • Used to create relaxed feeling • Associated with the wealthy
5. Orange • Associated with fairness and affordability • Good value for your dollar • Creates call to action:Buy, Subscribe, Send
6. Pink • Has calming effects • Can make it less painful to part with cash
7. Red • Serves as an alarm • The 2nd most noticed color • Can trigger more careful consideration before buying • Stimulates the appetite • Used to attract impulsive buyers
8. Violet • Used with anti-aging products • Has connotation of royalty • Can make a product worthy of pricely amount
9. White • Suggests simplicity and purity • 75% of skin care products are packaged in white • First-aid products are packaged in white • Stands for modernity and honesty • 3rd most noticed color
10. Yellow • Evokes energy • Most noticed color • Used in fast -food restaurants • Increases appetite
