2. Front cover:
Direct address contributes to making the image
look slightly aggressive, which is more suiting to the
indie genre than a softer picture as it represents the
rowdiness of the music.
I have included indie artists such as Paolo
Nutini, Arctic Monkeys and Jarvis cocker to show
what music my target audience enjoy.
My cover represents people who are
passionate about music. This is shown
through the cover lines that do not relate to
particular artists, such as “The UK’s best
concert venues” and “Gig Listings: This
months must see live bands.” this also shows
that they enjoy live music.
The tag line “All you need to know about
indie” shows that my target audience
enjoys indie music.
It also has a relatively low price for a monthly magazine because a great deal of my target audience is students, who
don’t have a great deal of money.

3. Contents page:
“Best UK concert venues of 2011”, “Festivals: The good, the
bad, the ugly”, “Gig listings: This months essential live
acts”, “Following a tour overseas: Good or bad idea?” :
Represents that the audience of my product are interested in
live music
“Interview with a CEO of independent record label”, “Rip off
ticket websites”, “Illegal downloading and it’s
effects”, “Resident radio DJ Fearne Cotton’s column” :
Represents that they have an interest in the music
industry.
“Best newcomers of 2011”, “Unsigned: Who we think will be
big”, “Who to expect more of in the coming year”, “This
months music, news and gossip” : Represents that they are
interested in finding out about new music.
“How to make it as an unsigned act”, “Ads: You chance to sell
and buy music equipment” : Implies that they may play an
instrument and/or be in a band.
The subscription box offers to save money as a lot of my target audience are students and would not have a lot of
spare money.
The image link with the cover story (Stephi Lareine) is very different to the cover image and shows a different side to
the artist, which represents the diversity of the indie music genre.

4. Double page spread:
I used two fans of Jarvis Cocker so
his music and fan base are properly
represented.
I chose someone who is
influential in the indie genre to
write about. This represents that
my target audience are interested
in the history of the genre itself
and not just the most current
music.