3. Goals + The Campaign
Increase brand
awareness
Increase in web
site traffic by
30%
Boost sales by
15%
Increase blog traffic
by 20%
$15,000
April – October
Social media
Blog
SEO
Inbound Marketing
Measured by KPI
4. Tools & Tactics
Heavy social media advertisement
Unique content for each social media
platform
Give www.lulus.com visitors option for
email blasts, will receive 30% off next
purchase
Send out weekly newsletter with new
products, ‘just because’ coupons, some
blog content
Pinterest Pin boards
5. Inbound Marketing
Post exclusive offers, new
arrivals, and photos to
Facebook, get viewers to
‘like’ our page.
#ShowUsYourLulu
Winners also posted on
blog page and win a gift
card
$2,000
6. Search Engine Optimization
Incorporate latest seasonal clothing styles in the title,
meta description and anchor text
April: ‘graduation dress’
June: ‘halter crop top’
September: ‘burgundy oversized sweater’
$2000-$6000
7. LULU*S blog
Content successfully complements its products; tailors content to target
audiences needs and interests
Fashion, beauty, links to buy products, latest pop culture gossip
Connect with popular fashion bloggers
8. KPI
Social interaction KPI will measure the success of the
social media tactics
Measures success of inbound marketing
Measures website and blog traffic
9. Success?
Is the success equivalent to amount of money spent?
Measure sales in the end of the first quarter and again
and halfway through the fourth quarter
Compare the number of people signed up for email
newsletters prior to start of campaign until end of
campaign
Measure overall profit increase YTD
10. Resources
Photographs were taken from LULU*S Instagram page,
blog, and home page
Social media widget images and LULU*s logo were taken
from Google Images