Pandora Digital Marketing Strategy : ADV 420

383 views

Published on

A strategy that can be used to market Pandora online. Created by Alex Mallory.

Published in: Social Media, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
383
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Track:Social Media Interactions, New Registrations, Non-bounce Rate
  • Pandora Digital Marketing Strategy : ADV 420

    1. 1. By:Alex Mallory
    2. 2.  Age:  13-24 years old  Gender:  Males & Females  Education:  High School and/or College
    3. 3. Increase Pandora’s: I. Presence on Facebook &Twitter II. Registered Users III. User Involvement
    4. 4. What’s the Plan?  Reward users for sharing Pandora stations on Facebook orTwitter What’s the Incentive?  Registered users receive TWO extra song-skips  Subscribed users receive FOUR extra skips
    5. 5. Google Analytics:  Tracks data from Pandora’s webpages  Lets me analyze the traffic on Pandora’s sites
    6. 6. FacebookAds:  Inform social media audiences of the song-skip deal  Already equipped to participate in sharing Pandora  Attract new people to register & share their music  Tailor your ads to specific Facebook audiences
    7. 7.  Mobile users can share Pandora Stations too  RewardTWO song skips for social sharing
    8. 8.  Facebook ads = $620.00 per month  Royalties = $1,370 per million songs played  DigitalAgency = $2,500 per month
    9. 9.  Invest users more into Pandora's station- sharing ability  Offer incentives to promote sharing
    10. 10. Thank you 

    ×