EmediateAd Version 3.11

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EmediateAd Version 3.11

  1. 1. EmediateAd – Version 3.11  Fully integrated EmediateSense and EmediateScreen  Campaign/Creative targeting  Reporting  Forecasting and Availability Check 1
  2. 2. EmediateAd – Version 3.11  Dashboard Enhancements  New modules – Sell out, Campaign Listings  Filter of units and attributes of existing modules 2
  3. 3. EmediateAd – Version 3.11  New Standard Flash Booking  Multiple clickTAGs  Event logging  Wmode Selection 3
  4. 4. EmediateAd – Version 3.11  Frequency per Second 4
  5. 5. EmediateAd – Version 3.11  Straight forward use of clickURLs with strange Nordic letters (å,ä,ö) 5
  6. 6. EmediateAd – Version 3.11  EmediateVideo - VAST 2.0  Follow IAB standards for video advertising  Easier and less time consuming integrations with Video Players  Increased potential revenue with standard formats and 3rd party delivery  Seamlessly integrated in the booking system 6
  7. 7. EmediateVideo - VAST 2.0  Standard Formats  InLine Ad – for VAST ads booked in EmediateAd  Wrapper Ad – for third-party VAST ads  Duration 7
  8. 8. EmediateVideo - VAST 2.0  Standard Creatives Linear video ad – The ad is presented before, in the middle of, or after the video Non-linear video ad – Ads that run concurrently with the video. Can be delivered as text, graphical ads, or as video overlays. Companion ad – Commonly text, display ads, rich media, or skins that wrap around the player experience. 8
  9. 9. EmediateVideo - VAST 2.0  Easy Set Up  Name  URL  Media file type  Click URL  (Events) 9
  10. 10. EmediateVideo - VAST 2.0  How it looks…  https://develop.emediate.se/VAST/ 10
  11. 11. Future  Exclusivity/Inclusivity  New concept  Include in forecasting algorithm 11
  12. 12. Future  Reporting  Better look and feel  Easier filtering, zooming and break down 12
  13. 13. Future  Creative Templates  Standardize, streamline  Facilitate new templates 13
  14. 14. Future  Remnant Inventory Management  Integrated tool for adding revenue streams 14
  15. 15. Future  EmediateMobile  Mobile app advertising  EmediateAd targeting on handset (Iphone, Android, etc)  Integration with Mobiletech mobile CMS 15

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