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 Wii+–+mar..(2) Wii+–+mar..(2) Presentation Transcript

  • Wii – Mario & Sonic at the Olympic Games. Fiona Sterne, Eloise Mitchell.
  • Production:
    • Question one:
    • When was the Game released?
    • Mario and Sonic Olympic Games, on the Wii was released on the 23 rd November 2007.
    • It was voted, the “Best Wii Game in 2007.”
    Question two: How many were sold? It was a commercial success. 1.2 Million copies were sold in UK. ( http://uk.wii.gamespy.com/wii/mario-sonic-at-the-olympic-games/857006p1.html 5 million copies were sold worldwide in just over 3 months) 7 weeks at number one. It became best ever performing wii game for 7 day period which ended Dec 11 th 07 Question three: How much was the Profit? No exact figure, but Wii games must sell at least 1 million copies to make profit. Question four: How many people were in the development team? Developers: Sega Japan, Sega Sports. Publishers: Nintendo, Sega. Designer: Shigeru Miyambto.
  • Question five: What is the development and production company? Question six: What are the themes and style of the game? Olympic games, makes it a sports style, there are 20 Olympic events including: Athletics Aquatics Shooting Archery Table Tennis Gymnastics Fencing Rowing. And 9 track and field events. Question seven: What Games Engine was used? “ Unreal Engine” Developed especially for the Wii. Question eight: How long did it take to make? Question nine: What was the structure of the company? Third party Game with a Horizontal Intergration structure. (Each process was done by a different company) Question ten: What consoles can the game be played on? Nintendo Wii and DS. Sega SEGA Corporation is a worldwide leader in interactive entertainment both inside and outside the home, encompassing consumer business, amusement machine sales and amusement centre operations. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.
  • Marketing:
  • Mario and Sonic, Nintendo and Sega have battled since 1985, where Nintendo in brought out the NES and 1986 Sega brought out the Master system . Nintendo’s first game was ‘Donkey Kong’ which was an arcade game in 1981 where Mario was formally known as ‘jump man’ and had to jump over barrels thrown at him it was only later on around 1989 where ‘super Mario land’ was released was ‘jump man’ then nicknamed ‘Mario’. In August 1990 Sega made their first dig at Nintendo ‘Genesis does what Nintendon’t’, which was the beginning of the long battle between the two companies. November 1990 Nintendo released the SNES and ‘Super Mario world’ game which was a massive hit selling Nintendo’s initial stock of 300,000 units selling out within a few hours. In June 1991 Sega created their killer app ‘Sonic the hedgehog’ hoping that while Mario appealed to a younger audience Sonic would appeal to teenagers and slightly older kids. Summer 1991 Sega tried to release a game for the handheld market with more Nintendo mocking adverts. It was up until 2001 where Sega declared after its failure at the Dreamcast that it would stop making consoles and concentrate on making third party games for Nintendo, Sony and Microsoft instead. Sega and Nintendo did make a truce and the game ‘Sonic Advance’ came out on the Nintendo Game boy advance handheld console. Short History between Mario and Sonic Nintendo and Sega having this history of fighting meant that the Mario and Sonic Olympic games 2007 came as exciting news for critics, fans and those who had been brought up within the Nintendo and Sega war as most couldn’t believe the collaboration. http://www.youtube.com/watch?v=SZ7Oplzvcuk&feature=related
  • http://www.youtube.com/watch?v=Tq9Hpk9pneQ&feature=player_embedded People making fun advertising Sonic and Mario. Mario and sonic VS battle is known around the world. Advertisements for Mario and Sonic Olympic winter games to expand from the first game that was a big hit. They would have done similar for advertising.
  • http://www.youtube.com/watch?v=v4eXesk8las The official Mario and Sonic Olympic games trailer. Having Mario ‘AND’ Sonic Olympics rather than Mario ‘VS’ Sonic showed viewers that the two finally have united which made advertising wise those who are aware of their history grab viewers attention.
    • Ways of advertising:
    • Billboards
    • Magazines (such as the ‘Nintendo official magazine’)
    • Websites, such as official Nintendo website.
    • Fans of Nintendo make their own blogs and talk about games which helps advertises new upcoming games.
    • Posters, you can buy them or sometimes they come free with the magazine.
    • You can get merchandise from the official Nintendo magazines when you buy it. You can get key rings and magnets, all sorts which encourages viewers to get game.
    • On YouTube they put their adverts for the game up as well as showing the advert on TV so more people are aware of the game.
    • Making deals such as ‘buy the Wii and game comes free with it’.
    • You can buy merchandise separately as well, so fans might buy T-shirts of up coming game, when they wear it this promotes game.
    • Nintendo also hold events which get public involved and aware of the new games.
  • Mario and Sonic at the Olympic Winter Games sequel of the Mario and Sonic OLYMPIC Games. http://www.youtube.com/watch?v=bRYMKs50Mdg&feature=fvw ‘ Mario and Sonic at the Olympic winter games’. trailer Looking at their adverts for the game we can see what sort of advertising techniques they used for the first game.
  • Distribution:
  • It’s possible to buy any downloads for any consoles or games themselves but some are simpler than others. You can have add ons and downloads but for the Wii, you have to pay for them off websites not on the console itself. Wii console has an application of the internet. After 30 days, you have to pay roughly $5 (£3) or 500 Wii points. You don’t need the internet to play the Wii games. Wii membership needed.