Actualog Social Product Information Management Platfort

1. • Social Product Information
Management
• Catalog management
• Business data integration

2. THE FIRST SOCIAL NETWORK FOR B2B PRODUCTS
Actualog an innovative cloud-based social Product Information
Management platform that brings together the expertise and
knowledge of the manufacturers and most competent customers
around the world.
Actualog helps companies to share information about products,
materials and technologies focusing on complex technical
products using the ideas of social interaction.
We provide a single version of truth about products.
«Create once, use many» is our motto.

3. PRODUCT DATA INFORMATION MANAGEMENT
CHALLENGES
The development of new sophisticated technical products significantly increased the
amount of product related data and content.
Organizations increase the number and diversity of products they offer and range of
procured products and components

4. EXISTING PRODUCT INFORMATION MANAGEMENT
SOLUTIONS COULD NOT HELP
 Costs millions
 Takes years to implement
 High risk of project failure
 Total cost of ownership is extremely
high

5. GARTNER HIGHLIGHTS THREE TRENDS THAT WILL
SHAPE THE MASTER DATA MANAGEMENT MARKET
Growing Demand for Multidomain MDM Software
By 2014, 66 percent of Fortune 1000 organizations will have deployed two or more MDM
solutions to support their enterprise MDM strategies.
Rising Adoption of MDM in the Cloud
By 2015, 10 percent of packaged MDM implementations will be delivered as SaaS in the
public cloud.
Increasing Links Between MDM and Social Networks
By 2015, 15 percent of organizations will have added social media data about their customers
to the customer master data attributes they manage in their MDM systems.
“MDM has become a critical discipline required for dealing with the challenges of social
data, ‘big data’ and data in the cloud.”
Colleen Graham, research director at Gartner

6. Every complex product has an Actualog Product Profile 360°
year 2020

7. ACTUALOG PRODUCT PROFILE
Product Profile 360° provides a single version of truth about the product in 35
languages and combines product related documentation like standards, instructions,
user manual, specifications, product images, video-files, for example, tutorials and
presentation materials, and software updates.
Actualog Product Profile 360° is a unique communication channel that can be used for
may purposes from loyalty programs to notification on product updates and training
materials distribution.

8. The entire product lifecycle is
supported
from its conception, through R&D, design and manufacture,
to service and disposal

9. ACTUALOG FACILITATES EFFECTIVE WORK OF
EXPERTS
Actualog brings together the expertise of industry experts, buyers
and suppliers using international and local product classification
and identification standards.
Expert Community is the communication platform for professionals
and experts who know all about the products, materials and
technologies. The Expert Network gives an opportunity to
professionals to find each other and work together, even if they
are located in different countries and speak different languages.

10. There are 40 Industry communities
in Actualog, for example, Energy,
Medicine, Telecom, Oil&Gas, etc.

15. Actualog works simultaneously in several data centers
around the world, using Windows Azure to ensure
platform reliability, scalability and safety.

16. BUSINESS MODEL
INFRASTRUCTURE
CORE
CAPABILITIES
•
•
•
•
•
•
•
•
•
Create partners
network – experts in
classifications and
catalogs
Expertise in catalogs,
classifications,
ontologies
Expertise in
integration with ERP,
CRM, MDM and ecommerce systems
Web Application
development
following clients'’
needs
Marketing – 40%,
Content – 20%
Programming – 20%
Operations – 15%
Hosting – 5%,
PARTNER
NETWORK
•
•
•
Organizations,
companies, experts
developing
classifications;
IT vendors;
IT integrators
VALUE
CONFIGURATION
•
•
•
•
Web-portal
Multilingual
SOA for integration
Role-based access
and security
COST
STRUCTURE
OFFER
OFFER
VALUE
VALUE
PROPOSITION
PROPOSITION
Product catalog with
Product catalog with
•• Updated international
Updated international
and industry
and industry
classifications/
classifications/
standards,
standards,
•• comprehensive product
comprehensive product
attributes developed by
attributes developed by
producers, distributors,
producers, distributors,
experts.
experts.
Catalog can be used by
Catalog can be used by
procurement, sales,
procurement, sales,
inventory.
inventory.
FINANCE
CUSTOMER
CUSTOMER
RELATIONSHIP
RELATIONSHIP
CUSTOMER
CUSTOMER
Long-term partnership,
Long-term partnership,
once start and neveronce start and neverending. Annual
ending. Annual
subscription.
subscription.
Government
organizations,
Corporations, SMB
(except retail)
DISTRIBUTION
DISTRIBUTION
CHANNEL
CHANNEL
Direct marketing, mail,
Direct marketing, mail,
conferences,
conferences,
associations, media,
associations, media,
internet, partners
internet, partners
network
network
REVENUE
STREAMS
TARGET
TARGET
CUSTOMER
CUSTOMER
ACTUALOG target all
industries and segments
focusing on B2B.
Venture financing – 3 years
______________
Subscription – 80%
Advertising – 10%
Consulting, extra services 10%

17. MARKET NICHE
• GS1 GDSN
• EDI
FMCG
•
•
•
•
IceCat
Amazon
AliExpress
Yandex Market
Consumer
Goods
• Actualog
• Alibaba
• Ariba
B2B
products

18. INVESTMENT OPPORTUNITY
ROADMAP
Goal: Launch Actualog on the US, European and Russian
markets in the Energy, Telecom, and Medical segments.
Mart, 2011,
angel
financing,
$200K
Seed financing / A round
September,
2013
Go live
First clients
Market
expansion

19. ACTUALOG TEAM
Kate Koltunova,
CEO, founder
Michael Gurfing,
System Architect
Michael Mozalev,
automated testing
Elena Prikhodko,
CMO, founder
EMBA
Anton Vorobiev,
developer