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2011 EcoSmart Fire Summer Launch

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  • 1. 2011 SUMMER PRODUCT ANNOUNCEMENT JUNE 2011
  • 2. WHAT’S NEW STIX CHANGES TO EXISTING FIRES Many EcoSmart Fire products have undergone a redesign while others have been discontinued to make way for new innovative lines NEW ADDITIONS! An amazing selection of new, innovative products including new Burners, Renovator Ranges and Freestanding Fireplaces NEW PRICING New pricing and new pricing models will increase the competitive advantage EcoSmart Fire retail partners are looking for. NEW IN-STOCK PROGRAM We will stock what you need! As we make way for new models, check out our in-stock program NEW SALES TOOLS Starting with a new website launching shortly!
  • 3. CHANGES TO EXISTING FIRES
  • 4. DISCONTINUED ITEMS STIX The following items are discontinued effective 1 June, 2011 Some of these items have previously been discontinued – this is to reinforce that in fact they are no longer available.
    • 350 Series – Both SS & DB
    • Trio
    • Fire & Ice Coffee Table
    • Element
    • 900 Firebox
    • 900LO Firebox
    • Burner Two - As a freestanding Burner Kit option. Burner Two UL remains available for UL Listed fireplaces
  • 5. BURNER KITS: NEW NAMES EcoSmart Fire Bio-Ethanol Burners are now available in Four (4) Distinct Series and some existing models have been renamed. BK SERIES BK5 Formerly Burner One BK2UL Formerly Burner TwoUL AB SERIES AB3 New Burner – Information to Follow AB8 Formerly Around Burner XL SERIES XL500 New Burner – Information to Follow XL700 No Change XL900 No Change XS SERIES XS340 New Burner – Information to Follow
  • 6. CHANGES TO EXISTING FIRES STIX
    • AROUND BURNER: NOW AB8
    • The Around Burner has undergone a significant design upgrade. These updates have focused on streamlining the design of the overall unit while focusing on drastically increasing the burn time.
    • The addition of a new, innovative core to the burner increases its efficiency to a burn time of upwards of 22 hours on 2.1 gallons. That’s less than 1/10 of a gallon / hour.
    • By far the longest burn time in the bio-ethanol industry and one of the most efficient burners on the market.
    • New streamlined flat surface design
    • Innovative “core” increases burn time to upwards of 22 hours
    • New “core” ads built in fill point with auto shut-off to prevent over-filling
    NEW RETAIL PRICE: $1195.00 Dimensions: 6.1” (H) x 14.2” (D)
  • 7. CHANGES TO EXISTING FIRES STIX
    • MINI-T & CYL
    • Improved design. Improved efficiency. Improved price!
    • Now features the ultra efficient AB3
    • Both units have been re-designed and are now approximately 25% smaller
    Dimensions: 13” (L) x 13” (W) x 18.2” (H) RETAIL PRICE: $1,395.00 Dimensions: 17.6” (H) x 12.0” (D) RETAIL PRICE: $1,695.00
  • 8. CHANGES TO EXISTING FIRES STIX
    • LANTERN
    • Like the Cyl & Mini T, Lantern has also undergone a redesign. It is now smaller, more efficient, available in more options and is now available at an unbelievable price.
    • Now features the ultra efficient AB3
    • Re-designed and is now approximately 25% smaller
    Dimensions: 14.0” (L) x 13.1” (W) x 23.2” (H) RETAIL PRICE: $2,650.00 OXYDIZED BRASS $1,650.00 RUSTED STEEL
  • 9. RENEWED PRICING & PRICING STRUCTURE
  • 10. RENEWED PRICING STIX After lengthy research & development into improvements that will assist in bringing EcoSmart Fire to market at a more competitive price point, we are pleased to announce an entirely new pricing structure and price points across the entire EcoSmart Fire range. Thanks in part to innovative advances in manufacturing techniques, improvements to existing designs and a commitment to large volume production, a large percentage of EcoSmart Fires will now be available at vastly improved price points. Additionally, as EcoSmart Fire USA strives to further capitalize on our existing market share, we will be introducing changes to our published pricing structure including the addition of Minimum Advertised Price (MAP) levels, as well as volume discounts and tiered pricing into our wholesale price books. We will look to work with you on the implementation of these changes so as to best position yourselves to take full advantage of the upcoming improvements to EcoSmart Fire. SEE WHAT’S CHANGED
  • 11. RENEWED PRICING STIX EXAMPLE PRICE CHANGES
  • 12. RENEWED PRICING STIX EXAMPLE PRICE CHANGES
  • 13. RENEWED PRICING STIX EXAMPLE PRICE CHANGES
  • 14. RENEWED PRICING STIX MAP PRICING MAP or Minimum Advertised Price is the minimum sale price you may publish any EcoSmart Fire product for. Previously EcoSmart Fire had enforced a Unilateral Price Policy which maintained a strict retail price with zero room for a retail partner to go on sale or offer any flexibility to their customers. MAP, a policy utilized widely in the high end exclusive product market, offers a nationally recognized standard minimum price, but does so with some flexibility. EcoSmart Fire’s MAP pricing is set below that of MSRP giving you the flexibility to discount to the MAP Price. Our new MAP price, which is separate from the MSRP now appears on EcoSmart Fire’s wholesale price list. EcoSmart Fire maintains the published MSRP ONLINE RETAILING In the near future EcoSmart Inc will be publishing a national online marketing policy that will be rigorously enforced. While this policy is being finalized, we note that regardless of the MAP price, any and all online marketing is to be done so at the new, exceedingly competitive MSRP and not below. Once a user has reached the “cart” stage of their purchase, the store may exercise the MAP price should it wish to. We believe this offers a fair and equitable platform across all forms of retailing.
  • 15. RENEWED PRICING STIX VOLUME DISCOUNT PROGRAM A new “tiered” discount structure is available to all EcoSmart Fire retail partners effective immediately. The three tiers can be seen on our new Wholesale Price Lists. Tired pricing is designed to reward and incentivize retail partners who inventory EcoSmart Fire or whom purchase in quantities. Tiered pricing offers incentives for multi-unit purchase and is not limited by item (meaning so it can be any number of any product to reach the next pricing tier).
    • Benefits of Tiered Pricing:
      • Allows you to become more profitable as you sell more EcoSmart Fires
          • Helps improve your advertising budget & create better marketing programs / promotions
      • Solidifies the brand as premium and protects you from cross shopping discounts
      • Gives you freedom to take excellent care of your clients and customers
      • Makes your business a stronger candidate to specify and win larger contract sales
      • Retail Price MAP Price Tier 1 Tier 2 Tier 3
      • QTY Buys Sell Price Adv Price 1-2 Units 3-5 Units 6-10 Units
      • Wholesale Price 0% Disc 5% Disc 10% Disc
  • 16. NEW ECOSMART FIRES!
  • 17. NEW BURNER KITS STIX
    • AB SERIES: AB3
    • Introducing a revolution in Bio-Ethanol Burner Kits, the AB3. Designed for outdoor use, the flexibility of AB3 is limitless.
    • Most efficient Burner Kit ever released by EcoSmart Fire.
    • Capacity of 3 quarts
    • Burn time of 8-12 hours
    • Stainless steel. On / off functionality.
    • Includes all accessories – Lighter, Lighting Rod & Jerry Can
    • Featured in a number of new EcoSmart Fire models.
    • AB3 is exceedingly flexible, affordable and efficient.
    Dimensions: 3.7” (H) x 10.2” (D) RETAIL PRICE: $545.00
  • 18. NEW BURNER KITS STIX
    • XS SERIES: XS340
    • Stylish and compact, the XS340 is the smallest Burner Kit in our range. A scaled back version of the XL Burner, the EcoSmart XS340 provides the ideal solution for tailor-made installations where space is at a premium. But don’t be fooled by its size, the XS340 holds 2.5 quarts and burns for up to six hours.
    • Capacity of 2 ½ quarts
    • Burn time of 6+ hours
    • Stainless steel. On off functionality.
    • Includes all accessories.
    • Featured in a number of new EcoSmart Fire models.
    Dimensions: 3.0” (H) x 13.4” (W) x 7.5” (D) RETAIL PRICE: $695.00
  • 19. NEW BURNER KITS STIX XL SERIES: XL500 Dimensions: 5” (H) x 19.7” (W) x 7.7” (D) RETAIL: $1895.00
    • Following the unprecedented success of XL900 & XL700, the XL500 premieres offering a compact, ultra versatile linear flame.
    • The XL500’s size is ideal for integration into smaller spaces or existing fireplaces looking to be re-ignited.
    • Capacity of 1.6 gallons
    • Burn time of 8+ hours
    • Stainless steel. On off functionality.
    • Includes all accessories
    • Accompanying Grate also Available
  • 20. NEW GRATES STIX SCOPE 500 Following the success of Scope 700, we are pleased to introduce Scope 500 Scope 500 includes the XL500 Burner Kit RETAIL: $2,995.00 Dimensions: 5.9” (H) x 25.4” (W) x 15” (D)
  • 21. NEW GRATES STIX SCOPE 340 Compact. Simple. Functional. Scope 340 will get any existing fireplace up and running, in less than 2 minutes, for under $1,000.00! Scope 340 is the first Grate designed around the new XS340 Burner Kit. Not to be confused with it’s larger cousin, Scope 500, the Scope 340 is compact and operationally very different – shorter flame, less fuel capacity and a far smaller overall footprint at just 14.6” wide compared to 25.5” wide. RETAIL: $995.00 Dimensions: 3.9” (H) x 14.6” (W) x 11.0” (D)
  • 22. NEW FIREBOXES STIX FIREBOX 420 SS/DB Dimensions: 420SS - 38.6” (H) x 20.3” (W) x 14.0” (D) 420DB - 38.7” (H) x 20.5” (W) x 20.2” (D) RETAIL PRICE: $2,795.00 420SS $3,095.00 420DB Sleek and compact, the Firebox 420 Series offers versatility and functionality for a variety of spaces. 420SS features a stainless steel back, with 420DB sporting the ever-popular tempered glass back panel for see-through effect. Ships with BK5.
  • 23. NEW DESIGNER RANGE
    • DESIGNER RANGE: GHOST
    • Showstopper! Inspired by it’s cousin, the ever popular Igloo, Ghost offers a sleek, see through fireplace while taking up little space.
    • The small footprint makes Ghost a perfect solution for the smaller, compact spaces such as apartments & condos
    • Features the ultra efficient AB3
    • Includes a built in glass enclosure for logs or accessorizing (logs not included).
    • An optional, sleek windscreen insert is available as an accessory
    Dimensions: 43.5” (H) x 15.7” (W) x 15.2” (D) RETAIL PRICE: $2,295.00
  • 24. WHAT’S NEW GHOST
  • 25. NEW DESIGNER RANGE STIX
    • DESIGNER RANGE: CITI
    • It’s sleek, it’s simple, it’s sophisticated – and it’s ideal for smaller spaces. The most compact of the Designer Range, the Citi fits perfectly in any space.
    • Being portable, this freestanding model can easily be moved from room to room.
    • Small, compact, simple – perfect for apartments & condos.
    • Features XS340 Burner Kit
    • Available in Gloss White or Gloss Black Polyurethane Cabinetry
    • Includes wind screen
    Dimensions: 35.9” (H) x 23.4” (W) x 17.7” (D) RETAIL PRICE: $2,595.00
  • 26. NEW DESIGNER RANGE STIX
    • DESIGNER RANGE: CUBE JR
    • A compact version of the Cube, Cube Jr is a fantastic alternative to the buyer seeking a economically priced freestanding EcoSmart Fire.
    • Being portable, this freestanding model can easily be moved from room to room.
    • Features XS340 Burner Kit
    • Available in Gloss White or Gloss Black Polyurethane Cabinetry
    • Includes wind screen
    Dimensions: 37.2” (H) x 37.2” (W) x 15.4” (D) RETAIL PRICE: $2,795.00
  • 27. HOW ARE CITI & CUBE JR DIFFERENT STIX Cabinetry construction on Citi & Cube Jr is assembled from pre-fabricated, gloss polyurethane cabinets, not painted MDF as seen in some existing Designer Range fireplaces. They are significantly different in construction and level of finish.
  • 28. NEW OUTDOOR RANGE OUTDOOR: BULB Stylish and unique, the EcoSmart Fire Bulb combines the raw element of fire with organic-inspired design, brought to life within a contemporary steel wire frame. The EcoSmart Fire Bulb is fully portable and illuminates and inspires any indoor or outdoor space. Its curvaceous design complements modern landscaped garden environments with grace and ease. Features the ultra efficient AB3 Dimensions: 19.8” (H) x 16.4” (D) RETAIL PRICE: $995.00
  • 29. WHAT’S NEW BULB
  • 30. WHAT’S NEW
    • OUTDOOR: DISH
    • Designed by renowned Australian Celebrity Designer and Landscaper Jason Hodges, Dish features an authentic rust finish, stylish contours and portable construction. Sitting atop three legs, Dish offers the flexibility to vary the height of the flame by raising or lowering it’s position within your chosen accessory.
    • Features the ultra efficient AB3
    • Does not include stones – option is available to accessories with any non-combustible material.
    • Available in Rusted Steel or Black Powder Coat.
    Dimensions: 19.3 (H) x 23.6” (D) RETAIL PRICE: $895.00 RUST $745.00 POWDER COAT
  • 31. WHAT’S NEW DISH
  • 32. NEW OUTDOOR RANGE
    • OUTDOOR: STIX
    • Is it a fireplace? An artist’s masterstroke? STIX is undoubtedly both.
    • The great outdoors are truly great with the EcoSmart Fire Stix fireplace.
    • Acclaimed, Barcelona-based designer Hiroshi Tsunoda has created a fireplace with a contemporary twist on the traditional campfire.
    • Features the ultra efficient AB3
    • Stainless Steel “ Stix ” are freestanding as they embrace the flame. The core legs support the structure.
    Dimensions: 30.7” (H) x 21.9” (W) x 21.9” (D) RETAIL PRICE: $1,995.00 STAINLESS THAT WINNING FEELING! EcoSmart Fire is honored to receive a number of Design Awards for Stix in the short time the model has been premiering. Awards include 2011 DesignEx Best New Product Award (Australia) and IIDA/HD Award for Excellence (USA).
  • 33. WHAT’S NEW STIX
  • 34. WHAT’S NEW STIX
  • 35. WHAT’S NEW STIX Stix is a masterpiece indoors as well as out
  • 36. NEW ACCESSORIES STIX FRAME FIRE SCREEN The EcoSmart Fire Frame Screen is a simple solution for turning any surface into a safe, sleek, designer fireplace. The square-shaped tempered glass surrounds the AB8 Burner Kit, and together they’re easily integrated into a flat surface. Accessory for AB8 Burner Kit. Dimensions: 21.4” (H) x 17.3” (W) x 17.3” (D) RETAIL PRICE: $1,095.00
  • 37. WHAT’S NEW
  • 38. NEW ACCESSORIES STIX LOFT FIRE SCREEN Loft Fire Screen, not unlike Frame, is a simple solution for turning any surface into a safe, sleek, designer fireplace. Loft features a cylindrical tempered glass screen raised by permanent stainless steel feet. Designed to encompass the AB3 Burner Kit, together they’re easily integrated into a flat surface. Accessory for AB3 Burner Kit. Dimensions: 13.6” (H) x 13.8” (D) RETAIL PRICE: $995.00
  • 39. NEW IN-STOCK PROGRAM
  • 40. IN-STOCK PROGRAM STIX The following EcoSmart Fires will be available in accordance with the noted lead times. HIGH LEVELS MID LEVELS NOT STOCKED BK5 BK2UL AB3 XL900 & XL700 XS340 ALL SS FIREBOXES IGLOO GHOST Inventory levels fluctuate throughout the year. Accordingly, if models listed as Mid Levels increase in popularity, so will their inventory levels. Always check the online stock list before quoting a lead time for your customers. AB8 XL500 ALL GRATES ALL FIREBOXES – DB LANTERN RUST FRAME LOFT ALL FIRESCREENS Q RETRO OXYGEN ZETA ASPECT CUBE VISION FUSION CITI CUBE JR. LANTERN BRASS LOW LEVELS TOWER (BLK) CYL MINI-T DISH (RUST) STIX BULB
  • 41. SALES TOOLS
  • 42. SALES TOOLS STIX
    • WEBINAR & SALES TRAINING
    • We welcome you and your sales teams to join us on one of our up-coming online training webinars featuring sales training on everything included in this announcement. Each session will last approximately 45 minutes. Each webinar covers the same content
    • We have 4 webinars scheduled for your convenience:
    • June 8 th // 9:00 am & 12:00 pm June 9 th // 4:30 pm & 7:30 pm
    • Registration links inside announcement email or available on request.
    • INSIDE DOCUMENT LIBRARY (@ www.ecosmartfire.com)
    • Images
    • Product Release Cards
    • Press Releases
    • NEW BROCHURE
    • PDF inside the Document Library
    • Online Version: http://www.en.ecosmartfire.com/en/look-book/be-inspired-with-ecosmart-fire
  • 43. NEW PRODUCTS SPECIAL Choose any 3 of the above new and exciting EcoSmart Fires for your showroom and receive a one time, additional discount of 15%! Choose any three; three of the same, choose one of each. Mix and match – you decide! Orders must be received no later than close of business, June 24 th , 2011
  • 44. THANK YOU PETE BASSO [email_address] (323) 638.1200

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