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Introducing EarthBaby
  A revolutionary new way
 to care for your baby’s skin
The Earth Baby Story

Inspired by the birth of her granddaughter, nationally renowned
researcher and chemist, Florence Nacino, founded Earth Baby to
offer a new generation of hypoallergenic baby care products to
cleanse, protect and nourish baby’s delicate hair and sensitive skin.

Drawing on more than 30 years of experience and expertise
creating personal care and beauty products for prestigious
companies worldwide, Florence Nacino redefined the baby skin and
hair care category by introducing Earth Baby, a revolutionary
organic product line applying award-winning technology to capture
Mother Nature’s generosity.
The Earth Baby Products
Earth Baby products contain organic and natural ingredients in
efficacious hypoallergenic combinations to cleanse and protect baby’s
skin as purely as possible. All ingredients and formulations meet the
most rigorous standards of quality and safety.

         95% Natural Derived ingredients

         90% Certified Organic ingredients

         Hypoallergenic

         Clinically tested by dermatologists and pediatricians

         Free of parabens and phthalates

         No animal by-products and no animal testing
The Ingredients
B-carotene is a beauty vitamin
for the skin. Through its
protective effect, it reinforces
the resistance of cells against
                                          The preventive action of mango
stress and helps the skin to renew
                                          effectively fights premature skin
itself.
                                          aging. Mango will nourish tired
                                          skin and give an indispensable
                                          boost to anti-aging and repairing
                                          skincare.
Genuine beauty food, Fresh Cells ™
Strawberries are perfect to tone
and purify the skin while providing
freshness and well-being.               The pumpkin is one of the
                                        vegetables with the highest anti-
                                        oxidizing carotene content; Through
The kiwi is particularly rich in        their protective, co-lightening and
antioxidants, especially vitamins C and co-moisturizing activity, Fresh Cells
E. Ideal to protect young skin, Fresh   ™ Pumpkin will express their
Cells ™ Kiwi helps to prevent oxidative potential in repairing, calming or
stress and protect against the          after-sun care treatments.
damaging effects of pollutants.
Press

     Earth Baby is a favorite of beauty
    editors and bloggers alike. Here are
       what some of them are saying:

   Our aggressive media plan will target
 these editors and bloggers alerting them
to the launch of Earth Baby at your retailer
Cuddle Soft Baby Lotion "How awesome is          Bottoms Up Moisturizing Wipes "They were
that? Especially for my child who has eczema."   soft, had a nice scent, and were gentle on
Mommy n' Me Refreshing Mist "I had never         our little guy's bottom. With his sensitive
tried a mist or anything like it after diaper    skin, we're quite cautious about what
changes and bath time before, but I instantly    products we can use."
fell in love with this one!"




                       Sun n' Fun Baby Sunscreen "Then I discovered
                       Earth Baby Sun n' Fun Baby Sunscreen. Earth Baby's
                       sunscreen lotion goes on smooth, makes baby's skin
                       feel soft not greasy"
The Products
Playful Sudzy Baby Bath Gel


           Our creamy, organic foaming bath gel
              is a gentle and comforting way to
           cleanse and moisturize baby’s skin and
           scalp. Our pH-balanced wash gel has a
                 deliciously fragrant blend of
            chamomile, vanilla, and kiwi to make
            hair as aromatic as it is silky smooth
                         to the touch.
Baby Hair Detangles

          You will love our rich and creamy,
            tear-free formula that leaves
         baby’s hair clean and manageable in
            all weather. Our pH-balanced,
            organic shampoo has a gentle
         chamomile, vanilla, honey, and apple
         blend so there will not be any tears
          during or after bath time … just
               silky shine all of the time.
Diaper Rash Creme

          Our all-natural zinc-based cream
         heals, protects and prevents diaper
             rash. Soothing oat protein,
         comforts irritated skin and leave a
         protective barrier that is bacteria-
         free. A touch of rosemary has little
          bottoms smelling fresh and clean.
Cuddle Soft Baby Lotion

            You will adore our light, non-greasy
          moisturizing formula. It leaves sensitive
           skin silky smooth and stay soft. Our
           moisture-rich blend of cocoa butter,
          essential oils of chamomile, vanilla, and
           honey takes the joy of snuggling to a
                      whole new level.
Mommy ‘N Me Refreshing Mist

                As if babies did not already smell
                 delicious! Our alcohol free baby
            cologne adds a whole new dimension of
            irresistible natural fragrance blend of
             vanilla, chamomile, and cucumber. And
              it does not just smell fresh … it also
            makes them feel refreshed and cool all
             day. They will have parents competing
                         for cuddle time.
Tiny Bubble Baby Shampoo

              You will love our rich and creamy,
            tear-free formula that leaves baby’s
               hair clean and manageable in all
             weather. Our pH-balanced, organic
              shampoo has a gentle chamomile,
              vanilla, honey, and apple blend so
            there will not be any tears during or
            after bath time … just silky shine all
                          of the time.
Sun ‘N Face Baby Sunscreen

              You will adore our light, non-greasy
            moisturizing formula. It leaves sensitive
             skin silky smooth and stay soft. Our
             moisture-rich blend of cocoa butter,
            essential oils of chamomile, vanilla, and
             honey takes the joy of snuggling to a
                        whole new level.
The Packages

    Each of the Earth Baby products can
    be combined to provide extra value
              to the consumer.

   Pallet displays are available and can be
wrapped with brand graphics to grab shopper
                   attention.
Option 1-Retail $20.00
Mommy and Me Bathtime Kit

      Bubble Bath
        Shampoo
         Lotion
      Mommy Mist
       in gift box
Option 2-Retail $35.00
   Mommy 2 Go Kit

      Bubble Bath
       Shampoo
         Lotion
     Diaper Creme
       Detangler
   in Diaper Bag box
Earth Baby Products & Your Market 2011

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Earth Baby Products & Your Market 2011

  • 1. Introducing EarthBaby A revolutionary new way to care for your baby’s skin
  • 2. The Earth Baby Story Inspired by the birth of her granddaughter, nationally renowned researcher and chemist, Florence Nacino, founded Earth Baby to offer a new generation of hypoallergenic baby care products to cleanse, protect and nourish baby’s delicate hair and sensitive skin. Drawing on more than 30 years of experience and expertise creating personal care and beauty products for prestigious companies worldwide, Florence Nacino redefined the baby skin and hair care category by introducing Earth Baby, a revolutionary organic product line applying award-winning technology to capture Mother Nature’s generosity.
  • 3. The Earth Baby Products Earth Baby products contain organic and natural ingredients in efficacious hypoallergenic combinations to cleanse and protect baby’s skin as purely as possible. All ingredients and formulations meet the most rigorous standards of quality and safety. 95% Natural Derived ingredients 90% Certified Organic ingredients Hypoallergenic Clinically tested by dermatologists and pediatricians Free of parabens and phthalates No animal by-products and no animal testing
  • 4. The Ingredients B-carotene is a beauty vitamin for the skin. Through its protective effect, it reinforces the resistance of cells against The preventive action of mango stress and helps the skin to renew effectively fights premature skin itself. aging. Mango will nourish tired skin and give an indispensable boost to anti-aging and repairing skincare. Genuine beauty food, Fresh Cells ™ Strawberries are perfect to tone and purify the skin while providing freshness and well-being. The pumpkin is one of the vegetables with the highest anti- oxidizing carotene content; Through The kiwi is particularly rich in their protective, co-lightening and antioxidants, especially vitamins C and co-moisturizing activity, Fresh Cells E. Ideal to protect young skin, Fresh ™ Pumpkin will express their Cells ™ Kiwi helps to prevent oxidative potential in repairing, calming or stress and protect against the after-sun care treatments. damaging effects of pollutants.
  • 5. Press Earth Baby is a favorite of beauty editors and bloggers alike. Here are what some of them are saying: Our aggressive media plan will target these editors and bloggers alerting them to the launch of Earth Baby at your retailer
  • 6. Cuddle Soft Baby Lotion "How awesome is Bottoms Up Moisturizing Wipes "They were that? Especially for my child who has eczema." soft, had a nice scent, and were gentle on Mommy n' Me Refreshing Mist "I had never our little guy's bottom. With his sensitive tried a mist or anything like it after diaper skin, we're quite cautious about what changes and bath time before, but I instantly products we can use." fell in love with this one!" Sun n' Fun Baby Sunscreen "Then I discovered Earth Baby Sun n' Fun Baby Sunscreen. Earth Baby's sunscreen lotion goes on smooth, makes baby's skin feel soft not greasy"
  • 8. Playful Sudzy Baby Bath Gel Our creamy, organic foaming bath gel is a gentle and comforting way to cleanse and moisturize baby’s skin and scalp. Our pH-balanced wash gel has a deliciously fragrant blend of chamomile, vanilla, and kiwi to make hair as aromatic as it is silky smooth to the touch.
  • 9. Baby Hair Detangles You will love our rich and creamy, tear-free formula that leaves baby’s hair clean and manageable in all weather. Our pH-balanced, organic shampoo has a gentle chamomile, vanilla, honey, and apple blend so there will not be any tears during or after bath time … just silky shine all of the time.
  • 10. Diaper Rash Creme Our all-natural zinc-based cream heals, protects and prevents diaper rash. Soothing oat protein, comforts irritated skin and leave a protective barrier that is bacteria- free. A touch of rosemary has little bottoms smelling fresh and clean.
  • 11. Cuddle Soft Baby Lotion You will adore our light, non-greasy moisturizing formula. It leaves sensitive skin silky smooth and stay soft. Our moisture-rich blend of cocoa butter, essential oils of chamomile, vanilla, and honey takes the joy of snuggling to a whole new level.
  • 12. Mommy ‘N Me Refreshing Mist As if babies did not already smell delicious! Our alcohol free baby cologne adds a whole new dimension of irresistible natural fragrance blend of vanilla, chamomile, and cucumber. And it does not just smell fresh … it also makes them feel refreshed and cool all day. They will have parents competing for cuddle time.
  • 13. Tiny Bubble Baby Shampoo You will love our rich and creamy, tear-free formula that leaves baby’s hair clean and manageable in all weather. Our pH-balanced, organic shampoo has a gentle chamomile, vanilla, honey, and apple blend so there will not be any tears during or after bath time … just silky shine all of the time.
  • 14. Sun ‘N Face Baby Sunscreen You will adore our light, non-greasy moisturizing formula. It leaves sensitive skin silky smooth and stay soft. Our moisture-rich blend of cocoa butter, essential oils of chamomile, vanilla, and honey takes the joy of snuggling to a whole new level.
  • 15. The Packages Each of the Earth Baby products can be combined to provide extra value to the consumer. Pallet displays are available and can be wrapped with brand graphics to grab shopper attention.
  • 16. Option 1-Retail $20.00 Mommy and Me Bathtime Kit Bubble Bath Shampoo Lotion Mommy Mist in gift box
  • 17. Option 2-Retail $35.00 Mommy 2 Go Kit Bubble Bath Shampoo Lotion Diaper Creme Detangler in Diaper Bag box

Editor's Notes

  1. When we think of babies ;; We think of Johnson & Johnson, the #1 baby care brand worldwide.
  2. Cover page is blank with logo. Could be a transition page with image before going to first slide with text. Logo corner fixed to match “foil” As still art, it looks better than flat, pale gray.
  3. Cover page is blank with logo. Could be a transition page with image before going to first slide with text. Logo corner fixed to match “foil” As still art, it looks better than flat, pale gray.