Andy Smith
7 SlideShares 89 Followers 2 Followings
Personal Information
Organization / Workplace
Lafayette, CA United States
Occupation
Author / Advisor / Investor
Industry
Writing / Publishing
Website
dragonflyeffect.com
About
The Dragonfly Effect is a model that taps concepts from social media, marketing strategy, and consumer psychology to help people achieve a single, concrete goal. The four “wings” of the model—Focus, Grab Attention, Engage, and Take Action—work together to help readers produce the change they seek, and that desired change can take many forms: social good, employee morale, or customer loyalty.
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dragonfly effect dragonfly aaker social media kabbenbock jennifer aaker social good stanford startup nike andy smith kiva jenniferaaker entrepreneur dragonflyeffect entrepreneurship webcam bend adfed south asia hematopoietic stem cell transplantation medicine american india foundation waterhouse 100kcheeks ted tedx ideo vonavona openideo stan11 stan w2e coke alsf nonprofit bootstrap brand socialgood save sanjana save vinay starbucks lukemia socialmedia save sameer groupon aml
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The Dragonfly Effect - INK Conference

Andy Smith • 13 years ago