Andy Smith

    • Lafayette,CA, United States
  • Work Author / Advisor / Investor at Vonavona Ventures

  • Industry Writing / Publishing

  • Website

    dragonflyeffect.com

  • About The Dragonfly Effect is a model that taps concepts from social media, marketing strategy, and consumer psychology to help people achieve a single, concrete goal. The four “wings” of the model—Focus, Grab Attention, Engage, and Take Action—work together to help readers produce the change they seek, and that desired change can take many forms: social good, employee morale, or customer loyalty.
Tags (43)

aaker adfed american india foundation aml andy smith brand coke dragonfly dragonfly effect hematopoietic stem cell transplantation jennifer aaker kabbenbock kiva nike nonprofit save sanjana save vinay social media socialmedia stan11 stanford startup ted tedx vonavona webcam more…

100kcheeks aaker adfed alsf american india foundation aml andy smith bend bootstrap brand coke dragonfly dragonfly effect groupon hematopoietic stem cell transplantation ideo jennifer aaker kabbenbock kiva lukemia medicine nike nonprofit openideo save sameer save sanjana save vinay social good social media socialgood socialmedia south asia stan stan11 stanford starbucks startup ted tedx vonavona w2e waterhouse webcam …less

Andy Smith's updates Load more

Latest from people followed

Favorites